In recent years, with the rapid development of the Internet, the live broadcast economy has gradually become a new type of e-commerce model, which has been favored by more and more consumers. In this new e-commerce model, consumers can learn more about the details of the product by watching the live broadcast, and can also interact with the anchor in real time, so as to better experience the fun brought by the product. And for merchants, the live economy also provides them with a new sales channel, which can help them better promote and sell products.
As a new business model that integrates traditional e-commerce and live broadcast technology, the rise of the live broadcast economy not only brings a lot of convenience to consumers and merchants, but also brings a positive role in promoting the entire social and economic development. There are also various problems and challenges behind this live broadcast economy, which we need to seriously guess and deal with.
First, the live broadcast economy is rising, and the Internet sales platform is booming
In recent years, with the rise of the live broadcast economy, more and more places have begun to pay attention to the development of the live broadcast economy and use it as an important starting point to promote economic growth. As one of the most populous provinces in the East, Henan Province has a very rapid momentum of live broadcast economic development, and various places have built live broadcast e-commerce industry bases, actively exploring the deep integration of live broadcast economy and traditional industries.
It is understood that at present, a large number of live broadcast e-commerce industrial bases such as Zhengzhou live broadcast e-commerce industry base and Nanyang live broadcast e-commerce base have appeared in Henan Province, which not only provide a good development platform for local live broadcast e-commerce enterprises, but also effectively drive local industrial development and employment and entrepreneurship. In addition to the live broadcast e-commerce industry base, some traditional industrial parks have also begun to get involved in the field of live broadcasting, helping traditional industries achieve digital transformation and upgrading by building live broadcast rooms and cultivating online celebrity anchors.
With the continuous popularization and development of the Internet, a variety of Internet sales platforms have sprung up, including integrated e-commerce platforms, vertical e-commerce platforms, live e-commerce platforms, etc. These Internet sales platforms provide consumers with richer shopping choices and broader sales channels for merchants, becoming an important force to promote commodity circulation and economic development.
According to relevant data, at present, the Internet sales platform of the eastern country is huge, and the annual sales of various Internet sales platforms have exceeded trillions, including some well-known Internet sales platform enterprises, such as Alibaba, Jingdong Mall, Pinduoduo, etc., these enterprises stand out in the fierce market competition by virtue of their own advantages and characteristics, and have become the preferred platform for consumer shopping.
2. Supply chain upgrading and industrial restructuring behind the live broadcast economy
The rise of the live broadcast economy has not only brought convenience to consumers and businesses, but also brought a positive impetus to the entire social and economic development. Through the form of live broadcasting, consumers can intuitively understand the production process of goods, and can interact with anchors in real time, so as to establish trust and emotional connection between consumers and producers, which helps to improve the recognition and reputation of goods and promote the sales of goods.
More and more traditional industries have begun to realize the importance of digital transformation, through the form of live broadcast, the traditional offline experience can be transformed into an online virtual experience, which can expand a broader consumer market and realize the upgrading and transformation of the industry, thereby promoting the development of the local economy.
It can be said that the rise of the live broadcast economy has provided a new idea and path for the digital transformation of traditional industries, injected new vitality into the development of traditional industries, helped to realize the optimization and upgrading of industries and the adjustment of social and economic structure, and promoted the economy of a large eastern country from a stage of rapid growth to a stage of high-quality development.
3. Becoming an Internet celebrity is not an easy task, and there are risks and challenges hidden behind the live broadcast economy
With the rise of the live broadcast economy, more and more young people have begun to pour into the live broadcast industry, hoping to become a high-profile Internet celebrity anchor through their own efforts and creation, so as to achieve their own life counterattack. Becoming an Internet celebrity is not an easy task, and it is not a simple matter to stand out among many anchors, you need to have a certain quality and personal charm of the anchor, and you also need to have enough luck and opportunities.
If you want to become an Internet celebrity, you need to have certain talents and specialties, which can be singing, dancing, acting and other talents, or you can have a particularly cute image and personality charm, which can attract the attention of more audiences. In addition, it is also necessary to have certain social skills and emotional intelligence, be able to interact well with fans, establish a solid fan base, and form good user stickiness.
With the continuous development of the live broadcast industry, the market competition is becoming more and more fierce, and the bonus period is gradually disappearing, and how to maintain its popularity and influence in the fierce market competition has become a new challenge.
In order to better achieve their own development and breakthroughs, some anchors choose to sign contracts and cooperate with MCN institutions, through the resources and platforms of MCN institutions, they can get better development opportunities and resource support, and can realize the transformation from a single live broadcast form to a diversified form of content creation, so as to expand a broader development space.
There are also certain risks and challenges in signing contracts and cooperation with MCN institutions, on the one hand, you need to bear a high percentage of commissions, on the other hand, you may also be subject to unfair sharing treatment, you need to carefully choose partners, and protect your legitimate rights and interests.
In addition, some anchors also need to face market changes and the uncertainty of user tastes, and need to constantly adjust their live broadcast content and style to keep pace with the times, so as to maintain the freshness and enthusiasm of the audience and achieve long-term stable development.
4. How to deal with the risks and challenges behind the live broadcast economy?
Behind the vigorous development of the live broadcast economy, we have to face up to the various risks and challenges brought about by the live broadcast economy, and we need to take targeted measures to better deal with these problems.
For consumers, they need to look at live streaming rationally, not blindly follow the trend of consumption, and learn to screen false and exaggerated propaganda in live streaming, and can compare and understand product information through multiple channels to make wise consumption decisions.
For entrepreneurs engaged in the live broadcast economy, they need to carefully assess market opportunities and risks, not blindly follow the trend, and should choose the field and positioning that suits them according to their own interests and specialties, and have a long-term development plan, not only to pursue immediate short-term interests, but to pay attention to the long-term construction and value output of personal brands.
In the process of promoting microcredit, internet platforms should also strengthen risk warning and compliance management to avoid users falling into the dilemma of excessive borrowing, and should provide users with more comprehensive and transparent lending information to guide users to manage their finances rationally and prevent financial risks.
In addition, the authorities and regulatory authorities should also strengthen the supervision of the live broadcast economy and Internet sales platforms, establish a sound regulatory system and laws and regulations, strengthen the crackdown on false propaganda and infringement, protect the legitimate rights and interests of consumers, maintain the market order of fair competition, and promote the healthy development of the live broadcast economy and the Internet economy.
epilogue
The rise of the live broadcast economy has brought us unlimited business opportunities and development space, and also brought more fun and surprises to our lives. While enjoying the convenience and fun brought by the live broadcast economy, we also need to look at the live broadcast economy rationally, face up to the problems and challenges existing in it, and discuss how to better promote the healthy development of the live broadcast economy from multiple perspectives, create a more fair and transparent consumption environment for consumers and businesses, and achieve the goal of sustainable development.