In the global luxury market, the purchasing power of Chinese consumers is very important. When we look around, we find that China seems to lack a domestic luxury brand that can compete with brands such as Louis Vuitton and Hermès. This phenomenon has led many to ask: why doesn't China even have a self-created luxury brand?
There are certain misunderstandings in this question itself. It is true that there are many high-end brands and luxury goods in China, but we may have certain biases about the definition of "luxury".
We need to re-examine what luxury is. Luxury goods are not limited to the common categories of bags and clothes. In China, there are many traditional crafts and cultural products that fit the definition of luxury goods perfectly. For example, the price per gram of Longquan ink mud may be more expensive than some drugs. Another example is Yunjin, whose exquisiteness makes many people daunted and feel that they are "unworthy". These products are undoubtedly true luxuries.
We need to recognize that there are some luxury brands in China. Moutai is a typical example. As a representative of Chinese liquor, Moutai is not only highly priced in China, but also highly regarded in the international market. Similarly, brands such as Wuliangye and Guojiao 1573 have gradually entered the international high-end liquor market. The existence of these brands proves that China is fully capable of building a world-class luxury brand.
Why do we often ignore these domestic luxury goods? It may have something to do with our cultural psychology. For a long time, we have had an almost blind cult of foreign brands, believing that only foreign things are truly luxury. This cultural inferiority causes us to ignore the best in our own culture.
Another reason may be that luxury goods in China tend to be based on craftsmanship and materials, rather than branding. For example, an ordinary Tibetan wooden bed may be worth hundreds of thousands of yuan, and the price of a Yi lacquerware may also exceed imagination. The value of these products comes from exquisite craftsmanship and rare materials, rather than brand premiums.
Why hasn't China created an international luxury brand like Louis Vuitton? This can be related to several factors. China's modern industrialization started late, and there is still room for improvement in branding and marketing. The low-key restraint of traditional Chinese culture may conflict with the flamboyant nature of luxury. Chinese consumers' long-standing preference for foreign brands has also inhibited the development of local luxury brands to a certain extent.
With the rapid development of China's economy and the enhancement of cultural self-confidence, more and more Chinese brands have begun to emerge on the international stage. For example, BYD, an electric vehicle brand that has attracted much attention in recent years, has begun to enter the European market with its high-end models, challenging the position of traditional luxury car brands.
Looking to the future, we have reason to believe that China will eventually give birth to luxury brands with global influence. This requires not only excellent product quality and exquisite craftsmanship, but also profound cultural heritage and innovative brand marketing. When China's aesthetic concepts, cultural self-confidence and modern business models are perfectly combined, we will see real Chinese luxury brands shine on the world stage.
It's not that China is free of luxury, but we need to redefine and understand what luxury is. We also need to be more confident in our own culture and recognize the value of traditional crafts and cultural products. With the passage of time, it is believed that more and more Chinese brands will grow into world-class luxury brands, showing the world China's cultural charm and innovative strength.