China is probably the most competitive car market in the world, which is due to a number of reasons.
First, the market is large enough, in 2023, the Chinese market will sell more than 30 million cars, while the second place in the United States will only sell more than 16 million units, and the third place India will only sell more than 5 million units, the gap is huge, and China is such a big market, everyone is staring at it, and the competition is naturally fierce.
On the other hand, there are too many car companies in the Chinese market, including American, German, Japanese, Korean, and domestic independent brands.
In addition, there are many types of cars sold in China, such as fuel vehicles, extended range, hybrid, pure electric, and even hydrogen energy vehicles, etc., and everyone wants to share the cake.
Especially in recent years, with the rise of China's new energy vehicle industry, this kind of melee has become more and more intense, so car companies have been crazy in order to grab users, roll technology, roll price, roll service, roll product.
Even Li Shufu, chairman of Geely Holding Group, said: "China's auto industry has the world's largest degree of involution, and the price war is higher and higher, which is unparalleled in the world."
As for the volume, consumers are basically supportive, I don't believe that everyone goes to look at the major platforms, most netizens support the involution, because the reduction of car prices is real.
Don't you see, in such a volatile situation, the once high BBA, Porsche are discounted, some BBA models are even 5% off, and there are other German, Japanese, American, etc., the price is constantly falling, if it is not the volume of domestic cars, where can there be such benefits?
However, behind this volume, there is an expert who sharply opposes the volume, he is Jia Ke, chairman of the China Automotive Blue Book Forum, editor-in-chief of the Automotive Business Review, chairman of the World New Automotive Technology Cooperation Ecological Association, and president of Xuanyuan School.
In his opening speech of "Where Are China's Cars Going", he pointed out that China's automobile industry has fallen into six strange phenomena of involution: volume, volume, and volume, public opinion.
He said that "volume" is a hooligan term, and it should be burned and reversed. It is shameful that the price war not only leads to the unhealthy development of the automobile industry, but also contributes to the emergence of low-quality products.
As soon as the remarks came out, many consumers wondered, what happened to the people buying trolleys at cheap prices, and what was wrong with the experts?
In the past, domestic cars did not roll, so consumers bought a BBA for at least 300,000 yuan, but now the minimum BBA is even more than 100,000 yuan. In the past, Volkswagen, Toyota, Nissan or something, medium-sized cars cost nearly 200,000, and now it may only be 140,000, which is the most direct benefit for consumers.
So during this time, there are a lot of people who complain about Jia Ke, and many people want to see where this expert comes from, and why do they want to stand on the opposite side of consumers?
In fact, Jia Ke's original name was Yu Yong, and he is also a controversial figure in the automobile circle, with many titles, such as the chairman of the "China Automobile Blue Book Forum", the principal of Xuanyuan School, etc., but more importantly, it is the legal representative of 6 companies, a shareholder of 11 companies, holding 5 companies, indirectly holding 5 companies, and serving as an executive in 7 companies.
It turns out that there are so many materials behind Jia Ke, it is obvious that the business circle is its basic plate, and these external identities are more for his business ecology, establishing a huge network of interests, forming a closed loop and taking root in the entire Chinese auto industry to absorb nutrients, the purpose is to make money.
Therefore, when some domestic new energy vehicles, crazy volume prices, become the first in the industry, affecting his interests, of course he has to find a way to target, so he opposes the volume, because the domestic car is too volume, resulting in low profits in the industry, affecting him and his circle of friends to make money.
In fact, we all know that the root of the current domestic volume is not any one company, but the current market environment, when the market competition to a certain extent, when the big waves of sand, the volume is an indispensable process.
Every industry will "volume", through healthy competition can improve efficiency, reduce costs, stimulate innovation, expand the market scale, the rapid development of China's new energy vehicles actually benefit from the "volume", Chinese car companies have achieved faster iteration, lower prices and better experience, competitiveness improvement, only to force joint ventures and other price reductions.
In this process, in line with the law of market development, to win the brand that consumers like, in order to have the last laugh, want to use the banner of "anti-involution" to win over and gather people, in the small circle irresponsibly pointing at Sang and scolding Huai, can not play any role, can only attract consumer complaints.