Standing at the stall of the electric car full screen in 2024, watching some brands create funny marketing scenes of "making dumplings in the car, eating hot pot" and "train hard sleeper bed", consumers can't help but miss the summer when "Ghost Horse Boy and His SY" became popular, and they can often brush up on the story of "once you enter the French system for life".
At this moment, it is not about feelings, but about the soul torture between "artificially created needs" and users' independent thinking.
Once you enter the legal system, it is for life
Unlike SY, French cars are less like influencers, but more like artists who have been tested by blockbusters.
In 1828, the French invented the differential to make the car better on rough roads, and in 1894 the first car race in history was held, the "Paris-Rouen" race. Then in 1899, gear drive was also invented by the French, and later, Peugeot and other French car brands were active in major competitions all year round, including winning the championship, second and third place in the 24 hours of Le Mans, and winning 7 championships in the Dakar Rally 8 times.
From the point of view on the Internet, French cars have a "mixed reputation" in China, and the main slot is that the design of French cars is maverick. But in fact, this stems from the quality of French cars that insist on creating and thinking, and the so-called "anti-human design" is actually more from short-term experience or online car reviews, which are all aimed at making users more beautiful, fuel-efficient, labor-saving, and safe when using cars.
For example, the Triumph "middle still" steering wheel is actually to make the airbag in the middle of the steering wheel always be able to bounce vertically to the user's head to reduce damage when the vehicle collides; The design of the central instrument cluster of Sega is to solve the problem that the instrument panel is blocked by the steering wheel and make the driving line of sight more concentrated. In addition, the reason why Peugeot 206, Peugeot 207 and other products place the window control button next to the gear lever is because it takes into account the habit of Chinese people to drive with one hand with their left hand and provides a more convenient operating environment.
For users who are really willing to understand French cars, these designs are actually irreplaceable "classic designs", and in the past ten years, French cars have been trying to complete such a "thankless" thing, never because of the practices of other cars, and ignore the core user experience, like a light chaser with independent thoughts but not understood.
Therefore, Peugeot and other French cars are not only deeply loved by "champions" such as Zhao Lina and Cui Yue, but also gather a large number of support from emerging groups such as Internet practitioners, the second generation or the new generation. A female owner of a 5-year-old Peugeot 408 who started self-driving in Asia, Europe and Africa told that the car has culture, and their common label is continuous progress and breakthrough in technology, love and life.
"Don't flock to French cars, and don't go with the waves when French cars decline", consumers of French cars are always users who can keep thinking and never blindly follow. Therefore, in the domestic automobile market, there has always been a saying that "people who buy French cars really understand cars".
Bringing taste to the Chinese automotive market
The French are born romantic, making France the birthplace of world luxury and the vane of global fashion, and the French car also perfectly inherits the artistic aesthetics of the French.
Peugeot, a brand known for its design excellence, has a centuries of creative history. The 301 of 1932 and the 401 Eclipse of 1934, the world's first production convertible, and the 402 Darlmat, the "Sochaux Spindle", of 1935, marked the creativity and foresight of Peugeot's design, as did the 504 sports car and convertible of 1968, each of which highlighted Peugeot's unique aesthetic.
Since October 25, 2002, Dongfeng Peugeot signed a contract with Peugeot to introduce it to China, Dongfeng Peugeot has been inheriting and carrying forward Peugeot's century-old track spirit in the local market. Its models include 307, 206, 308, 3008, new 4008, new 5008, new 508L, new 408, 408X and other models, which are not only attractive in design, but also meet the trust and support of 2.8 million Chinese car owners with their driving experience and high-quality French charm.
Love the French system, like independent thinking, love artistic aesthetics, French car owners are often unwilling to be ordinary, the pursuit of excellence, so love the unique, bold and artistic design and connotation of French cars. Because of this, they prefer to show their taste through modifications and other ways together with French cars such as Peugeot.
Not only that, French cars are also the first car brands to introduce French culture into China, and insist on promoting the integration of Chinese and French cultures.
From the initial classic design, event experience, personality modification and other forms, so that the romance and passion in French culture continue to be transmitted in China, to the "bosom friend" user brand to bring "quality bosom friend", "service bosom friend", "life bosom friend", and now DFXTL and Dongfeng Peugeot in the context of the 60th anniversary of the establishment of diplomatic relations between China and France, jointly held an event called "From the Forbidden City to the Palace of Versailles", French cars will continue to connect China and France with wheels, show high-quality and diversified culture and art, and promote Sino-French cultural exchanges.
It can be observed that French car enthusiasts pay more attention to cultural cultivation, especially have a strong interest in French culture. They see the car as an expression of their personality, not as a mere means of transportation, but as an extension of their lifestyle and values. They pursue a taste life full of individuality, fashion and French charm, and are more willing to try and taste the novelty and beauty of the world.
French cars never fade
The story between the French car and the owners tells the three most precious words of the tram era, namely independence, art and connotation, and it is also the code for the car brand to break through the homogenization era and adhere to long-termism.
Now, the supporters of French cars have also ushered in the second spring of French cars in China - at present, SL's DFXTL and Dongfeng Peugeot two major brands continue to accelerate the pace of innovation, bringing more interesting products to the domestic market, and the new Dongfeng Peugeot 408 model that will be launched on March 18 is one of the representatives.
Since its launch in 2010, the 408 has been strong in six aspects: appearance, space, power, handling, safety and environmental protection, and the new 408 will continue the quality and strength of the 408, inheriting the unruly genes - all along, the 408 not only meets the needs of family cars, but also provides exciting handling fun. In professional motor racing competitions, the 408 has shown outstanding performance, including winning the handling championship in the China Production Car Performance Competition, and winning first place in the traction control test and idle noise test at Asia's largest comprehensive performance professional test course.
In addition, at the 2022 China Automotive Safety Conference, the new 408 once again received a five-star safety rating in the C-NCAP crash test, and won the "2022 China Top Ten Body" and "Excellent Materials" awards for its high-quality performance in body materials, body technology and body structure. At the same time, the new 408 has also become the first 100,000-level family sedan to pass the China Automotive Research Institute Children's Priority (Green Cockpit) certification, providing a safer riding environment for child passengers, and confirming the safety and environmental protection strength of the product's hard core.
In terms of product innovation, the new Dongfeng Peugeot 408 will also adopt a dynamic and fashionable lion soul aesthetic design, offering a variety of body colors and a more fuel-efficient engine, highlighting passion and wildness. There is no doubt that the new 408 will cater to the indie up-and-coming who are full of imagination for the future, bringing a taste of life full of sportiness and fashionable French charm.
Summary:
Although the legal system's insistence on independent thinking, ingenuity and artistic connotation has made it a representative of long-termism, it has also laid the groundwork of cognitive difficulties in the era of short videos.
Therefore, if you really want to understand French cars, you need to experience the product and brand in person, rather than following the crowd. When you discover the correct opening posture of the French car, then you will be able to understand why the owner of the French car is always firm, has a light in his eyes, and is always able to show a delicate and independent attitude to life.