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To solve the "heavyweight" problem of graduates, JD Express launched an exclusive delivery plan for college graduation season

author:Manager Magazine

After the defense and the graduation photos, the farewell moment of the 2024 college graduates is quietly coming in the middle of summer. The rich campus life is the most unforgettable memory engraved in the mind, and it has also produced a lot of "material wealth", such as textbooks full of notes, small gifts from classmates, various certificates and awards...... Boxes after boxes are the best testimony of youth, and many graduates choose to pack these good memories and send them back to their hometowns.

To solve the "heavyweight" problem of graduates, JD Express launched an exclusive delivery plan for college graduation season

The distance is long and the things are heavy, how do you get things home intact? It has become a headache for many graduates. This year, JD Express focused on the needs of graduates for large luggage delivery, opened the pick-up points into colleges and universities, and also brought delivery discounts and interactive benefits, sending easy summer vacations to college students and guarding graduates to start the next journey in life.

To solve the "heavyweight" problem of graduates, JD Express launched an exclusive delivery plan for college graduation season

The pick-up point enters the campus to accurately solve user problems one-to-one

"Okay, no problem, do you think you need a sack or a cardboard box? I'll bring it with me in a moment. On the playground of South China University of Technology, Guo Wenhui, the little brother of Jingdong Express, answered the inquiries of the students on the spot about the receiving time at the temporary service station, and called the students who had just agreed to place an order. This is the second year in a row that he has entered colleges and universities to serve graduates.

Guo Wenhui introduced,This year, Jingdong Express for the first time will send the graduation season delivery service to South China University of Technology,In the 10 days from June 22nd to July 2nd,Every day 9:00-19:30,There are courier brothers on standby on campus,Ready to provide services for graduates。 It is understood that this year, Jingdong Express has set up two service points in South China University of Technology, in addition to setting up a special area in the playground centralized delivery area to carry out on-site delivery services, and also set up a publicity and interactive area near the school canteen, sending air tickets to graduates, scenic tickets, takeaway coupons, express coupons and other gifts, not only to escort the graduates' luggage to their homes safely, but also to try their best to bring holiday surprises to many students.

Guo Wenhui said that graduates have a lot of things, and JD Express can pick up and deliver them to the door is the most attractive point: "A considerable part of the things sent by students are books, which are already heavy, and they can be delivered to their doorsteps to solve their big problems." At the same time, delivery freight is one of the most considered issues for students, and JD Express not only launched exclusive graduate delivery discounts, but also sent delivery coupons to help graduates save money. Compared with the price advantage, the one-to-one accurate service and the attitude of JD Express that responds at any time are also an important reason to attract graduates. "We have set up a special publicity booth, and if students come to the site for consultation, we will explain in detail, and do a good job of guiding orders, answering price lists, etc., to ensure that the service process is efficient and orderly. Our phone number will also be given so that graduates can contact them and respond to their needs at any time. ”

To solve the "heavyweight" problem of graduates, JD Express launched an exclusive delivery plan for college graduation season

The flexible program and thoughtful service have attracted praise from graduates

In order to provide graduates with a better service experience, JD Express has launched a series of special initiatives. For example, 7,000 free woven bags and cartons and other packing tools were prepared for graduates, door-to-door pick-up services were provided, and special staff helped pack. In order to make it easier for graduates to send large luggage, JD Express has provided free door-to-door luggage packing and baggage handling services. Graduates only need to make an appointment in advance, and JD.com's courier brother will come to provide them with services, from packaging to handling to delivery, without the graduates having to do it.

At the same time, in response to the problem of poor receipt time for graduates, JD Express also opened a free custody service. Guo Wenhui said: "Yesterday I met a student, he must send things away today, but he can't receive the mail until the 5th, so we will try to help him solve this situation, we will first pull the things back to the warehouse for safekeeping, and then send them out at the designated time." ”

To solve the "heavyweight" problem of graduates, JD Express launched an exclusive delivery plan for college graduation season

In the 2024 graduation season, JD Express will use online and offline two-way linkage to bring an interesting "graduation mail" activity to college graduates, leading the industry in intimate service and providing logistics services for more than 10 million teachers and students. In the future, JD Express will continue to upgrade its graduation delivery service to provide more convenient and efficient service experience for more universities and students.