It is said that "gathering is a fire, scattering is a sky full of stars", so why was BLACKPINK an accident?
In August 2016, BLACKPINK officially debuted, and with their good strength and appearance, they became the top of the girl group of their generation, and the development of the four members is also good, which can be described as "the top of the best".
Last year, their seven-year contract with YG expired, and there was speculation about whether they would renew it, and there were many "press releases" during this period, and the final result was that "the group renewed the contract, but the individual did not renew it".
Friends who know Korean entertainment should understand what this means, right? Let me explain to you: there are activities that must be attended by a group, and the four will appear together, and the rest of the time is mainly for personal careers.
The renewal of the contract of the group but the individual is already their best choice. Although it is cruel to say it, idols are eating "youth rice", even top-notch female idols are no exception.
Therefore, many Korean idols will choose to transform, and some even start the road of transformation before the contract expires. Currently, there are two most common ways to transform. ：
The first is to be an actor, such as Lim Yoona, Kim Seo-hyun, Lee Hye-ri, Suzy and others. But the threshold for actors is relatively high, and many idols look good on stage, but they become ugly when they arrive in film and television dramas.
(Poster of the Korean drama "Snowdrop", starring Jung Hae-in and Kim Ji-so)
The reason is that idols generally wear heavy makeup on stage, which can cover up some of their shortcomings. Filming film and television dramas is different, actors need to adjust their makeup according to the needs of the role, and strive to be "real".
The second way to participate in variety shows, such as Kim Taeyeon, Hua Sha, Song Yuqi and others, this job is not easy to do, idols must not only be able to play and play, but also have to maintain high emotional intelligence at all times, otherwise it is easy to be scolded.
Of course, there is also a third possibility of development, that is, to continue to eat the bowl of idols, from the group to the solo singer, the more successful ones a few years ago were Hyuna, Seonmi, Kim Taeyeon and others.
It's a pity that their development in the past two years has been average, although they have been releasing new songs, but their results are not as good as before.
Going back to BLACKPINK, the current work plans of the four members are not much different from those mentioned above, but the reputation of the four members today is very different from when they were in the group.
The worst reputation is Lisa, since the "fmx" incident, her popularity in China has plummeted. In addition, the confusing love rumors with the "LV Three Sons" will be on the domestic hot search every few days, which makes many netizens feel disgusted, saying "Can you stop buying the hot search, you can see enough".
However, Lisa's resources are really good, and she is the kind that is strong in every way.
Now she always appears on some unexpected occasions, such as being invited to watch the Paris Saint-Germain game some time ago, and was presented with an exclusive jersey by the CEO.
Another example is that Lisa is also going to act, she will star in the third season of the American drama "The White Lotus Resort", it is said that this is the resource that Lisa got through the audition, and it seems that there are quite a lot of scenes.
The reputation and popularity of the first two seasons of this American drama are good, and compared with internal entertainment, that is, the top female idol won the more important female role in "Celebrating More Than Years Season 3", and the gold content is self-evident.
In addition, Lisa has not forgotten her "job". After forming his own label LLOUD, he signed a contract with Sony's record label RCA Records, and released a new single two days ago.
Judging from the data, Lisa's new single should be considered a relatively successful one.
But in terms of the word-of-mouth of the song and the way of service, it is really a bit "difficult to evaluate". In this regard, many netizens in China said that they "can't understand" and "feel stinky......
Aesthetics is a more subjective thing.
The people who eat melons don't like it, but Lisa fans can't love it, as long as they don't force each other, it's actually nothing. But if you just look at the comments, I feel that her popularity in China is really "over".
Netizens "complain too loudly", fans can't control the comments, and hot comments are bad reviews.
Also slightly overturned recently is JENNIE, who was invited to be the closing model for Jacquemus' 15th anniversary show a few days ago. The treatment given by the brand is very good, but her performance is a bit difficult to describe.
Professional matters still have to be handed over to professional people.
It's okay to sing and dance JENNIE, but in terms of catwalk, you really have to be a model, which is good for everyone.
Like her teammate Lisa, JENNIE is also a "hot search regular", and the catwalk entries were quickly arranged.
JENNIE's fans boasted in the "Weibo Square", which caused some people who ate melons to have a rebellious psychology and began to complain, and many netizens who didn't know about it also went to see the excitement.
NETIZENS' SPICY COMMENTS: JENNIE IS TOO TWISTED, HAS A BAD POSTURE, AND HAS A STRONG SENSE OF STEALING......
IT'S TRUE THAT THE TREATMENT IS GOOD, AND JENNIE'S PERFORMANCE IS NOT GOOD ENOUGH TO BE VISIBLE TO THE NAKED EYE, WHICH IS SOMEWHAT A PITY.
Even so, it did not affect the brand's "love" for JENNIE, and she kept praising her with pictures and videos, and Jennie herself should be quite satisfied and sent a lot of "materials".
Well... Why doesn't it count as "two-way running"?
(Some netizens said that she was a Korean entertainment night, let's stretch her toes)
As the "soul of BLACKPINK", JENNIE is the first adult in the team to set up a solo label, and at the end of last year, it was officially announced that she would form her own label ODDATELIER.
Judging from her work arrangement after "independence", I feel that the focus should be on fashion, with a lot of cooperation with big names, and her fans often post the "wide land" that the brand pushes to her.
"Catfish looks" has a sense of luxury, she herself is also very good at taking hard photos, and she has a certain popularity and influence in the world, so she is indeed the preferred artist for many luxury brands.
It is worth noting that in April, Korean media reported that "JENNIE will return in June, the first attack after independence", and some time ago there was news of a new song audition.
However, now that June is over, there is still no waiting for her new song. So, is it an advertising gimmick, or is it really going to return? Many people are waiting to see the "sound source results"!
JENNIE has acted in American dramas before, but she was complained about incompletely; Although Lisa is also going to act, her popularity in China is not good, and it will be another "bloody storm" when the time comes.
Compared with the controversy in the first two members, Kim Jisoo's overall reputation is relatively better, and the "transformation actor" is also relatively silky, and his career looks more "long".
When she first debuted, it was rumored on the Internet that Kim Jisoo was originally a "YG Actor Club", and later debuted as an idol, and the reason why there is such a statement is mainly because she has an "actor face".
Not only is BLACKPINK's face in charge, but when he first debuted, he was called "Little Tang Yui" by Korean netizens because he looked like Tang Wei. Koreans especially like Tang Wei, and being able to discuss it with Tang Wei is enough to see the recognition of Kim Jiso's appearance.
Kim Jisoo went to act before BLACKPINK's contract expired, and although the results of "Snowdrop" starring her were average, the Internet was very popular, and the most important thing was that she did not violate the rules.
Compared with mature and professional actors, Kim Ji-so's acting skills are still relatively young, but she can see that she is attentive, coupled with large traffic and high appearance, so many crews threw an "olive branch" to her.
(Kim Jisoo's new drama currently filming)
After the expiration of his personal contract, Kim Jisoo established his own studio, BLISSOO.
Since then, his career has simply been opened, with the next movie + a TV series, and three new big-name endorsements. Starting a company as a boss and being a fan of your own business, it feels quite cool to think about it.
When Kim Jisoo's fans should be very happy, the idol's career is thriving, the popularity of passers-by is not bad, and the most important thing is to know how to be grateful. Many idols don't pay attention to "medium fans", but she has always cared about it.
Her teammates have long stopped updating Weibo, she will update it every once in a while, and the content is not the same as the content posted on the extranet platform, and it is specially equipped with Chinese.
Some people may think that the studio is doing it, but other Korean idols also have staff, why don't you see them? Don't forget to dig wells, so grateful, it's no wonder that fans are affectionate.
Then there is Park Chaeyoung, after the expiration of the combination contract, the outside world is particularly interested in whether she will set up her own label or sign a new company, but there has been no news of it.
On June 18 this year, Park Chaeyoung officially announced that she had signed with Teddy's label The Black (commonly known as "Black Factory") and is currently the only member of BLACKPINK to sign with the company again.
The content announced along with the signing announcement was that "Park Chaeyoung is preparing new music to meet fans around the world".
In a nutshell, Black Factory is an entertainment company founded in 2016 by Teddy, a former member of YG Entertainment's group One Time, and has now spun off from YG to become an independent label.
Subsequently, Park Chaeyoung himself also posted a response, introducing to everyone why he signed with the company and his "experience" in the past period of time, which can be regarded as a "reassuring pill" for fans.
For Park Chaeyoung, the lead singer of the team, "Black Factory" is indeed a good choice, and Teddy himself is very talented, and he is quite looking forward to the music they created together.
In the past few months when the new company has not been announced, Park Chaeyoung has not been idle, and has attended many fashion events one after another, but during this period, he has been questioned by the outside world for wearing sunglasses and "cutting double skin".
I don't think I can see it, it should just be that I prefer to wear sunglasses, or the brand requires it. Put a before and after comparison picture, let's see if you move your eyes.
As one of the hottest Korean groups in Korea, BLACKPINK has attracted attention from the outside world every step of the way, from their debut to their popularity, and then to their current "existence in name only".
Nowadays, everyone has chosen a different path, and the results are naturally very different.
In the end, K-pop has declined, and there will probably be no more "next BLACKPINK" in Korean entertainment.