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Apple is likely to announce a deal with Google Gemini this fall

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Quick guide

Apple plans to expand AI integration this fall, working with Google Gemini and possibly other partners. Gemini is rumored to be participating in the iOS 18 chatbot, while there is also speculation about an Anthropic collaboration. Apple is expected to launch a beta version of Apple Intelligence, using AI as a feature and a direct source of revenue. Subscription-based features are expected to be launched in the future, with an initial focus on the iPhone 15 Pro and Pro Max. This move could lead to potential revenue growth through commissions for in-app purchases subscribed by AI partners. Although the timeline and quality of features are uncertain, the future prospects of Apple's AI are still full of challenges and opportunities.

Apple is likely to announce a deal with Google Gemini this fall

Apple expands AI integration

If you're disappointed that ChatGPT is currently the only AI model compatible with Apple devices, there's good news. Apple plans to announce additional partnerships this fall. According to Bloomberg's Mark Gurman, Apple will reach an agreement with Google Gemini while also working with at least one other partner. This development hints at a significant expansion of AI integration in Apple products.

Apple is likely to announce a deal with Google Gemini this fall

Speculation about potential collaborations

Rumors about Gemini's involvement in the iOS 18 chatbot have been circulating for some time, going hand in hand with the anticipation of OpenAI. Apple's Craig Federighi even hinted at a possible collaboration with Google after a keynote. In addition, speculation about Anthropic has surfaced, hinting at the possibility that Apple may announce a partnership with it in the near future. However, citing perceived shortcomings, Gurman stressed that Meta's Llama chatbot was quickly dismissed.

Apple is likely to announce a deal with Google Gemini this fall

Apple and the Future of Artificial Intelligence: A Long Way to Go

In addition to chatbot integration, Apple is preparing to launch Apple Intelligence in beta form this fall. The company aims to leverage AI not only as a function but also as a direct source of revenue. Gurman speculated that Apple could launch a subscription-based Apple Intelligence feature in the future. Although the initial focus will be on the iPhone 15 Pro and Pro Max, the timeline for widespread adoption and the quality of these features remain uncertain. However, Apple is expected to benefit from in-app purchase commissions from AI partner subscriptions, setting the stage for potential revenue growth in the AI space.

Apple is likely to announce a deal with Google Gemini this fall
Apple is likely to announce a deal with Google Gemini this fall

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