We can sell a bottle of wine for 100 yuan for 400 or even 500 yuan, do you think this is a reasonable and sensible business strategy? The answer is yes, most merchants choose to do so, however, how to translate this strategy into real profit growth can be a challenge
We need to make it clear that the psychology of taking advantage is a common psychological phenomenon among consumers, and platforms should seize this opportunity to flexibly use business strategies and skillfully use this psychology of consumers to increase sales. For example, attracting consumers by offering offers and making them members of the platform. When consumers become members, they will not only buy alcohol from the platform, but also other products, because drainage products can not only attract consumers, but also drive sales of other products.
Take a liquor distributor as an example, they set the price at 500 yuan, the cost is only 100 yuan, the remaining 400 yuan, leave 100 yuan for profit, 300 yuan as a profit to distribute to consumers, at the same time, they also set up two reward mechanisms: direct referral reward of 100 yuan, indirect referral reward of 200 yuan.
When you buy the wine, upgrade to the agent status, at this time you know that you can get a 100 yuan bonus for successfully introducing others to buy, so you carefully recruit a customer, and sure enough, you make a profit of 100 yuan, in order to recover the cost as soon as possible, you actively recommend new customers again. Over and over again, you will be promoted to Partner and start growing your business independently, enjoying a share of the team's revenue.
Now you recommend customer A as a partner to spend, you can not only get 100 yuan of direct referral reward, but also get 200 yuan of insight income, a total of 300 yuan. With the previous $200, have you made a profit? Client A sees that you are making a lot of money and wants to join the ranks of partners. He needs to recommend two new customers to get a direct referral reward of 200 yuan and be promoted to partner qualification, leaving your team. You will receive an indirect promotion bonus of 400 yuan, as well as two subordinates (each partner needs to recommend two), and as the number of clients you refer increases, the income will also rise.
In this way, consumers can not only enjoy discounts, but also earn rewards by referring others to buy goods, thus creating a virtuous circle, which for merchants, can not only increase sales, but also cultivate a loyal consumer base, which can be described as killing two birds with one stone.
Remember, when your product gross profit is about 50% or more, don't just sell products, you have to find a way to support, so that others are getting better and better, because others are getting better and better, you can get better and better, we believe that only by understanding customer needs and providing innovative and unique solutions can we win more users and partners, we look forward to working with you hand in hand to create a better future! If you are interested in our business model, please feel free to contact us, we will wholeheartedly answer your questions, provide detailed program design, we work together to create brilliant!