As the first imaging flagship in 2024, half a year has passed since the release of OPPO Find X7 Ultra, and it stands to reason that it has been a stable and mature stage of the market for such high-end flagship models, but even OPPO itself may not have foreseen it, when other brands of image super cups have been unveiled one after another, their own Find X7 Ultra has once again ushered in a wave of popularity, and this year's 618 shines.
According to OPPO's official news, the sales of the OPPO Find X7 series during the 618 period doubled compared with the previous generation, which is largely related to OPPO's product after-sales strategy of "fighting monsters, leveling, and evolving". Next, let's take a look at why Find X7 Ultra is still a hit half a year after its release, and what is OPPO's "leveling game"?
1 "OPPO is really listening to persuasion"
Before figuring out why it has become a "hit", we have to figure out the product advantages of Find X7 Ultra.
First of all, in terms of hardware, Find X7 Ultra debuted a new "one-inch big bottom mirror king" Sony LYT-900 sensor, and is equipped with the world's first dual periscope lens, which solves the problem of image quality degradation that may occur when switching between medium and telephoto lenses with traditional single periscope telephoto lenses, allowing users to enjoy a high-quality shooting experience whether they are shooting in the medium focus or capturing from a long distance.
In addition, in the fields of communication, privacy and security, the Find X7 Ultra realizes satellite calls in both handset and hands-free call postures through innovative satellite antenna pattern control technology, improving the reliability of communication in emergency situations. The security solution based on the national secret secondary security chip, combined with OPPO's unique three-stage physical switch and innovative VIP mode, ensures the privacy and security of Find X7 Ultra users in an all-round way.
These hardware innovations and breakthroughs not only improve the user experience, but also demonstrate OPPO's deep strength in technology research and development and product innovation.
In terms of software, since the release of Find X7 Ultra, ColorOS 14 has undergone a total of 6 major upgrades and countless minor version updates, and sometimes there will be four updates a week, and each update will bring real new features.
For example, in the first wave of updates, it brought the "Shake Ad Jump Interception Reminder", which solved the problem of "Shake It" open screen ads that affected the user experience.
In the second batch of the first wave of updates, users have brought long-awaited functions such as "black screen fingerprint unlock" and "control center brightness automatic adjustment shortcut switch".
In the second wave of upgrades, OPPO brought users ColorOSAI New Year Edition, which not only brought the watermark function of the Year of the Dragon, which is popular all over the Internet, but also brought rich AI functions to tens of millions of OPPO users.
In the third wave of upgrades, it supports independent volume adjustment of multiple applications, third-party (WeChat, QQ) recording, and shift alarm clock functions; The fourth wave of upgrades greatly improves the smoothness and makes the animations more silky; The fifth wave of updates brings more convenient AI cutout functions, one-click removal of passers-by in photos and other functions.
The updates hit the pain points of users, no wonder when it comes to OPPO this year, the most heard sentence is: "OPPO really listens to persuasion".
2OPPO drives product innovation with users
The reason why the Find X7 Ultra has become a hit is that it not only has full product power at the time of release, but also can continue to grow over time through long-term software support and function upgrades, adapt to the changes in user needs, and provide a more personalized experience. It is precisely because of this that the Find X7 Ultra has become what users call the "flagship that continues to evolve".
That can't help but arouse our curiosity, how does OPPO have an accurate insight into user needs?
First of all, OPPO invites users to communicate face-to-face with the product owner through offline forms, so that users can participate in product development and brand building in an all-round way. For example, at the just-concluded "O Fan Summer Night Talk Event", Zhou Yibao, the head of the OPPO Find series products, and OPPO's senior management team came to the scene in person to gain in-depth insight into the deep needs and real feelings of users through direct dialogue and exchange.
In addition, OPPO has also made its official community a hub for user communication, regularly inviting product line leaders to "do business" in the community to collect users' opinions and suggestions in real time, and make product improvements based on these feedback.
OPPO community also divided into a separate "suggestion center" section, what functions users want can be directly proposed, OPPO will be based on the collected user needs, combined with technical feasibility analysis, will be valuable suggestions into product planning, and even quickly implemented in the ColorOS system update, so that users feel that their voices are valued and adopted, thereby enhancing user stickiness and enhancing brand loyalty.
In addition to the official platform, OPPO will also listen to users' opinions in various social media. For example, in the Weibo of Zhu Haizhou, the software product manager of OPPO, you can often see comments that Zhu Haizhou adopts user suggestions, and these suggestions are reflected in subsequent ColorOS updates.
This "user-driven" innovation model has enabled OPPO to stand out in the fierce market competition, not only making products like the Find X7 Ultra a "continuously evolving flagship", but also allowing the OPPO brand to establish a good user-centric image in the minds of consumers. Through continuous technological innovation and service optimization, OPPO is gradually establishing an ecosystem in which users, products, and brands promote each other and grow together, laying a solid foundation for future development.
3 Write at the end
According to the latest global 5G mobile phone shipment report for the first quarter of 2024 released by market research agency Canalys, Apple continues to lead global 5G mobile phone shipments with stable market performance. At the same time, OPPO has successfully ranked among the top three in the world's 5G mobile phone shipments with its excellent market strategy and product strength, becoming the leader among domestic mobile phone brands.
In general, adhering to user orientation, with the help of technological innovation, and solving the problems encountered in daily life for users, is the secret weapon that OPPO can become a leader in global 5G mobile phone shipments.
As Zhou Yibao, the person in charge of the OPPO Find series of products, mentioned in his personal social media: products and brands are supporting roles, and users are the protagonists - "Brands that are high up and try to educate users will be abandoned by users sooner or later, and users increasingly hope that the brand should be a living friend around them, talking to each other on an equal footing, and being a companion with advantages and disadvantages." And not perfect, unattainable, people who have nothing to do with themselves. ”