Since the launch of the Epoch ET on May 9, the number of orders has exceeded 26,000 units in a short period of time.
However, many car owners reported that the pick-up cycle was slightly longer, mostly more than a month. Subsequently, the manufacturer said that there is indeed a shortage of production capacity, and has begun to increase production capacity to ensure that the car will be delivered within two months.
Since the launch of the new car, nearly two months, from the market delivery situation, is not proportional to the number of orders announced by the manufacturer. In the first week of June, 939 units were delivered, 856 units were delivered in the second week, and 713 units were delivered in the third week, and the monthly sales volume was around 3,400 units.
As a spire product of Xingtu, Star Era ET can be said to be the first failure. In the field of range extension, ideal and question world are the leaders, Star Era ET does not need to consider market acceptance, as long as the product meets the needs of users, consumers will not choose to ignore it.
Therefore, we have to wonder if Epoch ET has taken the wrong pulse and passed by the mainstream consumer market.
First of all, from the point of view of appearance, the super length, width and height of the Star Era ET is 4955*1975*1698mm, and the wheelbase is 3000mm. The body size still has an advantage in a number of medium and large SUVs. However, the Star Era ET does not have a roof rack, so the momentum is a little weaker. It is said that the manufacturer could not take into account the integrated glass canopy and the roof rack, so it could only keep the panoramic canopy.
Secondly, in terms of intelligent technology, it barely passed. The Star Era ET is equipped with the 8155 chip, although many domestic cars use the 8295 chip, but if it is optimized well, it can still stand in the first echelon. But the mistake is that the development of the Star Era ET is insufficient, and it does not fully play the function of the 8155 chip.
Many car owners said that the commonly used locked windows and air conditioners are not in the first-level menu and need to be turned down. Speech recognition is not very accurate, there will be a situation where chickens and ducks speak, and the seat memory needs to be readjusted. At present, the Epoch ET does not equip all car owners with a physical remote control key, only supports card unlocking, and the card needs to be placed in the sensing area. The remote unlocking is also not very fast, and it takes 10 seconds for some users to react.
There are only two scroll wheel buttons on the steering wheel of the Star Era ET, which can adjust the volume. Sometimes, the car owner wants to adjust the volume of the music, but it turns out that the volume of the voice recognition is used. Some netizens summarized it very well: some configurations are not easy to use, in fact, it is equal to nothing.
The brightness of the touchscreen cannot be adjusted automatically, which means that the brightness of the screen will not decrease when entering a darkly lit tunnel, and vice versa. The problems on the Star Era ES can still be found in the Star Era ET, and there is no one who has been planted twice in the same place. However, this can be optimized through OTA, depending on whether the manufacturer has a user mindset.
Third, there is a mispositioning in terms of configuration combination. The all-electric version comes with air suspension and CDC suspension, and the extended-range version has very few benefits. It is said that the result of the manufacturer's market research is that pure electric vehicles are more marketable, and the actual situation is that the orders for extended range are much higher than those for pure electric vehicles.
Not long ago, the Star Era ET declared a new model in the Ministry of Industry and Information Technology, and it should launch a four-wheel drive extended range version, or increase the battery energy of the extended range version.
Finally: the foundation of Star Era ET is good, 85% high-strength steel, which is comparable to the M9. The all-aluminum chassis, high-end double wishbone suspension, and range extender have a thermal efficiency of 44.5%, which is higher than that of Japanese cars. However, in terms of configuration combinations, they are confused and lack user thinking.