As the originator brand of the banana industry, Dole Banana, which has been famous for 100 years, has gone through 125 years of glorious history since 1899, and finally celebrates its 125th anniversary this year. On the occasion of the annual Minion fan carnival, Dole and the two "cute friends" hit it off, and Dole also became the chief title sponsor of the 2024 Minion Banana Festival, jointly holding a birthday party for 10,000 people at the country's top Internet celebrity landmark on the shore of West Lake. Special guests from Universal, Hanglian and many fans who have "banana love" with Dole have come to experience this carnival party belonging to Dole bananas, and celebrate the birthday of Minions' favorite banana together!
Full screen of Dole banana sea! Dole Banana 125th Golden Birthday Party Non-stop!
The Dole Banana 125th Anniversary Party kicked off with a high-powered Minion flash mob dance, and the audience at the bazaar turned their eyes to the main stage in anticipation of the party's surprises, led by more than a dozen "Minion" dancers. As the protagonist of the birthday party, "Dole Banana" is loved for its sweet and glutinous taste, rich energy and nutrition, and consistent high quality, and its wonderful history behind its 125 years was also explained by Ms. Wang Na, Marketing Director of Dole.
From the origins of the brand, to the research and development of cultivation, to the global impact, Dole has become synonymous with bananas. In China, Dole bananas have become a well-known star product. Dole bananas can be seen in major supermarkets across the country, including Sam's, Freshippo, Ole, Wal-Mart, RT-Mart, etc.
With the blessing of all the fans, Li Yang, Director of Dole China Channel Sales and Channel Marketing, Wang Na, Marketing Director of Dole China, Richard Li, Director of Consumer Goods and Promotions of Global Greater China Brand Development Department, and Tang Haili, Deputy General Manager of Hangzhou Lianhua Business Group, took the stage to cut the birthday cake. Visitors dressed up in various bananas and waving lanterns formed a sea of Dole bananas to commemorate the milestone moment of Dole's 125th anniversary of leading high-quality bananas!
Li Yang, Sales Director of Dole China, Tang Haili, Deputy General Manager of Hangzhou Lianhua Commercial Group, Richard Li, Director of Consumer Goods and Promotions, Brand Development of Global Greater China, and Wang Na, Marketing Director of Dole China, celebrated the happy birthday of Dole Banana 125
Dole Chief Title Minion Banana Festival, detonating the most fashionable pedestrian street in Hangzhou!
The huge "birthday cake" shape of the Dole pop-up store attracted countless fans to stop and check in, and in the company of Dole, a "BANANA!!" The carnival in the name is begining. The pop-up store is full of mouth-watering banana elements, with an oversized super sweet banana on the top, a banana check-in wall on the front, and a cute bob waving and interacting with tourists, full of cute fun to attract fans to come to take pictures and interact one after another, becoming one of the most popular check-in points in the market, worthy of the "happy fruit" that makes the Minions obsessed!
The Dole pop-up store also has an exclusive "Good Banana Photo Studio", so that everyone who loves Dole and wants to celebrate the birthday of Dole Banana has the opportunity to leave a sweet moment at this moment. The scene was full of hipster fans dressed in various banana costumes, and spontaneously lined up in front of the Dole pop-up store to participate in the event. Not only that, Dole also prepared a wealth of Dole Minion co-branded customized merchandise gifts for the friends who came to check in, encouraging them to spread joy and share friendship.
Good Banana Choose Dole! Dole Banana 125th Anniversary X "Despicable Me 4" Limited Edition Super Sweet Banana Super Released!
The long-awaited 2024 Minion series of new movies "Despicable Me 4" is about to be released, as one of the most well-known IPs in the world, the Minion series is the world's highest-grossing animated series with a global box office of more than $3.7 billion. The cute and mischievous Minion image is deeply rooted in the hearts of the people, loved by families from all over the world, and everyone who has watched the Minion series of movies knows that the Minion's favorite food is bananas, and bananas are one of Dole's most well-known star products. And this new movie is the first appearance of the Mega Minion with "superpowers", when the Super Mega Minion meets the Dole "Super" banana, once again burst out of powerful joyful energy, Dole Banana 125th Anniversary X "Despicable Me 4" limited edition Super Sweet Banana will be released soon!
As a century-old international fruit brand and a leader in the fruit industry, Dole's banana business dates back to 1899. In order to make Asian consumers taste fresher bananas, Dole began sowing 176,000 giant Cavendish banana seeds on 73 acres of land in the Philippines more than 50 years ago, which became the first banana nursery project in the Philippines. Dole's own banana farm is located in Mindanao, the "home of bananas" in the Philippines. Mindanao has a monsoon tropical rainforest climate, which is ideal for banana growing. Dole Super Sweet Banana grows Dole Philippines Own Highland Farm, the average temperature of the farm is about 23 °C throughout the year, which is lower than the average temperature of lowland farms, and the special environment and climate make Dole Super Sweet Banana grow about 90 days longer than Dole Lowland Banana, and each Super Sweet Banana has undergone about 365 days of growth and sugar accumulation, becoming a soft and delicious Dole Super Sweet Banana.
100 years of Dole, excellent quality, hand in hand with the little minions to deliver sunshine and happiness
As a fruit and vegetable brand with a history of 173 years, Dole has a sales network in more than 90 countries around the world, and many countries have their own farms, and has very rich experience in fruit and vegetable planting, processing, cultivation and promotion. Dole entered China in 98 years, and its star products in China include super sweet bananas, golden pineapples, non-GMO papayas and avocados, etc., all of which come from Dole's own farms of more than 600,000 acres in the Philippines and the careful cultivation of tens of thousands of fruit farmers.
Dole China operates more than 90 kinds of fruit and vegetable products from 19 countries throughout the year, and has established 12 modern processing and distribution centers in many cities in Chinese mainland, equipped with advanced equipment, such as pre-cooling storage, computer-controlled processing warehouse, to ensure that consumers are provided with high-quality fruits and vegetables through scientific control.
In June 2022, Dole reached an IP licensing cooperation with Universal Pictures "Minions with Big Eyes", and Dole became the official fruit and vegetable partner of Minions with Big Eyes. This is the first time that Minion IP has cooperated with a well-known banana brand in China, and Minion has finally found its favorite banana. In the same year, Dole launched the Minion series of IP fruit products to further enhance the consumer experience. Dole joins hands with the Minions to continue to work closely together to deliver the concept of a high-quality life of sunshine and happiness.
Source: Dole Corporation