The "2024-2030 China Cosmetics Industry Market Status Analysis and Future Prospect Planning Report" (hereinafter referred to as the "Report") created by the expert team of Zhiyan Consulting was officially announced, and since its publication in 2019, it has been selling well for 6 consecutive years, and has successfully become a powerful reference material for enterprises to understand and develop the market and formulate strategic directions. From the macro strategic perspective of national economic and industrial development, the report deeply analyzes the future market trends of the cosmetics industry, accurately excavates the development potential of the industry, and judges the future prospects of the cosmetics industry.
The report is divided into 19 chapters, including development overview, operating environment, industrial status, trade situation, regional operation, competitive landscape, key manufacturers, development strategies, and industrial trends. It involves core data such as cosmetics manufacturers and market size.
All the data in the report are obtained from public information such as official institutions, industry associations and in-depth research, and the data has been verified in detail and verified by multiple parties, in order to provide accurate, reliable and effective value information for the industry!
According to the definition of the "Provisions on the Administration of Cosmetics Labeling", cosmetics refer to daily chemical industrial products that act on the human face, skin, hair, oral cavity and other parts of the human body to clean, protect, maintain and beautify. According to different functions, cosmetics can be divided into five categories: skin care products, toiletries, makeup, fragrances and perfumes.
In recent years, with the improvement of national income level, people pay more and more attention to personal image, especially the younger generation of consumers, in addition, the rise of new media marketing, has also greatly promoted the development of the mainland cosmetics industry, at present, China has become one of the most potential markets in the world, according to the National Bureau of Statistics, in 2023, the retail scale of China's cosmetics industry will reach 414.2 billion yuan, a year-on-year increase of 5.23%, in the future, with the continuous popularization and maturity of makeup skills, Consumers' demand for makeup products is also becoming more diverse and personalized, and they tend to buy cosmetics that are suitable for different seasons, skin types, ages and occasions to achieve better results.
The upstream of the cosmetics industry mainly includes cosmetic raw materials and packaging materials industry, with a wide variety of cosmetic raw materials, mainly including oily raw materials (such as vegetable oils, animal fats, mineral oils, etc.), powder raw materials (such as titanium dioxide, etc.), water-based raw materials (such as water, ethanol, etc.), auxiliary raw materials (such as preservatives, thickeners, flavors, pigments, etc.); In recent years, e-commerce platforms (such as Tmall, JD.com) and social e-commerce (such as Xiaohongshu and Douyin) have become important channels for cosmetics sales, and the proportion of online sales has been increasing, but offline experience stores and counters are still important places for consumers to experience and buy high-end cosmetics.
There are many players in the cosmetics industry in mainland China, and the market competition is fierce. According to the market price of cosmetics and the positioning of target consumer groups, the cosmetics market can be divided into high-end, mid-range and mass market. At present, the mainland high-end cosmetics market is basically occupied by international brands, such as Guerlain, Dior, Chanel, Lancôme, Estee Lauder in the United States, etc., the price of such products is relatively high, and high-end income groups are the main target consumer groups; In the mid-range cosmetics market, foreign brands also have strong market competitiveness and occupy a large market share, such as Olay in the United States, L'Oreal in France, Shiseido in Japan, etc.; In the mass brand market, local brands have quickly won the favor of a large number of young consumers and occupied a place by virtue of e-commerce dividends.
As a professional organization that has witnessed the development of cosmetics in China for more than ten years, Zhiyan Consulting hopes to work hand in hand with all enterprises committed to the cosmetics industry to provide more effective information, professional consulting and personalized customized industry solutions, and make a modest contribution to the development of the industry.
Data Description:
1: The core data of this report has been updated to December 2023 (the relevant financial indicators of non-listed companies in the report are affected by corporate credit approval, and there may be a certain lag), and the forecast period of the report is 2024-2030.
2: In addition to the first-hand research information and data, authoritative data sources such as the National Bureau of Statistics, China Customs, industry associations, and public reports of listed companies (prospectuses, transfer prospectuses, annual reports, inquiry reports, etc.) also constitute the data sources of this report. The first-hand data comes from the first-hand information data obtained by the research team from interviews with key enterprises in the industry, and the main interview subjects include corporate executives, industry experts, technical leaders, downstream customers, distributors, agents, distributors and upstream raw material suppliers. Secondary sources mainly include relevant industry news, company annual reports, non-profit organizations, industry associations, government agencies and third-party databases from around the world.
3: The core data of the report is based on the strict data collection, screening, processing, analysis system and independent calculation model of the Zhiyan team to ensure the accuracy and reliability of statistical data.
4: The data used in this report are all from compliance channels, and the analysis logic is based on the professional understanding of the Zhiyan team, which clearly and accurately reflects the research views of analysts.
As a leading brand in the field of industrial consulting in China, Zhiyan Consulting takes "driving industrial development with information and empowering enterprise investment decision-making" as its brand concept. The company integrates quantitative analysis and qualitative analysis methods, uses self-developed algorithms, combines industry cross-big data, and excavates the root causes behind quantitative data through diversified analysis, analyzes the logic behind qualitative content, objectively and truthfully explains the current situation of the industry, prudently predicts the future development trend of the industry, and provides customers with professional industry analysis, market research, data insights, strategic consulting and related solutions to help customers improve their cognitive level, profitability and comprehensive competitiveness. The main services include high-quality industry research reports, special customization, monthly topics, feasibility study reports, business plans, industrial planning, etc. Provide weekly/monthly/quarterly/annual reports and other regular reports and customized data, covering policy monitoring, corporate dynamics, industry data, product price changes, investment and financing overview, market opportunities and risk analysis, etc.