Heilongjiang Net, July 6 (Reporter Xu Nan Wang Linxi) This morning, supported by the World Design Organization (WDO), guided by the Propaganda Department of the Heilongjiang Provincial Party Committee of the Communist Party of China and the Propaganda Department of the Harbin Municipal Committee of the Communist Party of China, and co-organized by the Heilongjiang Provincial Department of Education, the Heilongjiang Provincial Department of Industry and Information Technology, the Heilongjiang Provincial Department of Civil Affairs, the Heilongjiang Provincial Department of Human Resources and Social Security, the Heilongjiang Provincial Department of Culture and Tourism, the Heilongjiang Provincial Committee of the Communist Youth League, the Heilongjiang Daily Newspaper Group, Heilongjiang Radio and Television Station, and the Harbin New Area Management Committee. Hosted by Harbin Creative Design Center (HDC), the launching ceremony of the Lilac Creative Design Competition was successfully held.
At the event, the Lilac Creative Design Competition was officially launched, the main visual and participation guide of the Lilac Creative Design Award were released, and the solicitation announcement was issued to the world. Tan Yuhong, Executive Deputy Director of the Propaganda Department of the Heilongjiang Provincial Party Committee of the Communist Party of China, Lan Feng, Member of the Standing Committee of the Harbin Municipal Committee of the Communist Party of China and Minister of the Propaganda Department, and Feng Changhong, Director of the Harbin Creative Design Center and President of the Shenzhen Industrial Design Industry Association, participated in the launching ceremony and delivered speeches. Liu Rui, Director of the Literature and Art Division of the Propaganda Department of the Harbin Municipal Committee of the Communist Party of China, released the demand for Harbin's creative design collection. Fabio Wilderi, Italian designer and theorist and founder of Van Bio Design Studio, Nicola Bariol (Italy), Design Director of Guangdong Zebra Industrial Design Co., Ltd. (Italy), Nikola Sretovic (Serbia), former Design Director of Harman Kardon and founder of New Norm Studio (Serbia), Diego Meneses (Colombia), founder of Meneses Design Meneses (Colombia) and other domestic and foreign design enterprise representatives, relevant departments and units directly under the provincial government, The relevant responsible comrades of the Propaganda Department of the Municipal (Prefecture) Party Committee, representatives of cultural and tourism enterprises inside and outside the province, and representatives of colleges and universities jointly verified the glorious launch of the Lilac Creative Design Competition, which opened a new milestone in Heilongjiang's creative design.
The Lilac Creative Design Competition awards the Lilac Creative Design Award, referred to as the Lilac Award (LDA). Gather global design innovation resources, connect the world with "creative design", light up urban cultural tourism, lead industrial upgrading, and empower a better life.
At present, the creative design industry has become one of the most promising and dynamic industries in the world economy, and it is a booster for the development of the real economy. The Lilac Creative Design Award attracts more attention and participation from social forces through the competition, creates an international and professional creative design exchange and docking activity, attracts the world's top designers and institutions to exchange and cooperate on the same stage, and will introduce more excellent creative design resources at home and abroad for the industrial transformation and upgrading of Heilongjiang, and help Heilongjiang develop new quality productivity.
At the release of creative design results, Zou Zhenmeng, founder and chief designer of Harbin Jiji Zou Industrial Design Co., Ltd., Chen Shibin, co-founder of Harbin Good Luck Brand Industrial Design Co., Ltd., and Ma Yeping, executive director of Heilongjiang Tourism Investment Culture, respectively shared a number of creative design achievements such as the IP cultural and creative creation of the Northeast Tiger Forest Park, the same source ice cream of traditional Chinese medicine and food, and the Heilongjiang gift case, which comprehensively demonstrated the fruitful achievements of our province in the field of creative design, and showed the creative design and cultural tourism. The in-depth integration of green food and other industries will further enhance the international influence and competitiveness of Longjiang Design, and promote the high-quality development of the creative design industry in our province.
Heilongjiang is located in the northernmost and easternmost part of the motherland, with outstanding geographical advantages, rich history and culture, rich scientific and educational talents, and a broad application scenario and huge market space for the creative design industry. Harbin has both European style, ice and snow characteristics, fashion elements and musical temperament, and the development of creative design industry has a deep cultural accumulation and fertile soil. The creative design industry is deeply integrated with ice and snow cultural tourism, and the "out of the circle" effect of ice and snow tourism continues to extend to all fields of economy and society. The 9th Asian Winter Games in 2025 provides a good opportunity for Harbin to establish a city brand image and tell a good brand story in the world. The Lilac Creative Design Award focuses on four categories: industrial creative design, digital creative design, visual creative design, and cultural creative design, and will focus on key areas such as ice and snow tourism, green food, and cultural and creative products, release the energy of creative design, empower strategic emerging industries, deeply explore the application of creative design in characteristic industries, promote the deep integration of creative design and various industries, promote "design industrialization" and "industrial design", and create a new highland for creative design in Northeast Asia.
During the event, you can taste the cranberry flavored ice cream of Modern × Fuyuan, the healthy and delicious Zuyan traditional Chinese medicine food homologous ice cream, smell the special aromatherapy provided by the Lilac Creative Design Competition, and experience the high-quality products empowered by creative design in an "immersive" way, and deeply feel the strong atmosphere of this Lilac Creative Design Competition.
From now on, the Lilac Creative Design Award is open to global creative design agencies, creative design enterprises, creative design individuals, and creative design teams. The collection period will last until mid-September 2024, and the results are expected to be released and the award ceremony will be held at the end of November. Interested units can follow and learn more through the official website of the event.
Official registration website: www.lilacdaward.com.cn or www.lilacdaward.net
The official WeChat public account of the Lilac Creative Design Award