When the fragrance of lilacs quietly diffuses on the land of Longjiang, a feast of creativity and dreams begins. The Lilac Creative Design Competition, like a dazzling star, lights up the sky of the global design community.
Supported by the World Design Organization (WDO), guided by the Propaganda Department of the Heilongjiang Provincial Committee of the Communist Party of China and the Propaganda Department of the Harbin Municipal Committee of the Communist Party of China, and co-organized by the Heilongjiang Provincial Department of Education, the Heilongjiang Provincial Department of Industry and Information Technology, the Heilongjiang Provincial Department of Civil Affairs, the Heilongjiang Provincial Department of Human Resources and Social Security, the Heilongjiang Provincial Department of Culture and Tourism, the Heilongjiang Provincial Committee of the Communist Youth League, the Heilongjiang Daily Newspaper Group, Heilongjiang Radio and Television Station, and the Harbin New Area Management Committee, and hosted by the Harbin Creative Design Center (HDC), The launching ceremony of the Lilac Creative Design Competition hosted by the Organizing Committee of the Lilac Creative Design Award was officially launched on the morning of July 6.
The Lilac Creative Design Competition awards the Lilac Creative Design Award, referred to as the Lilac Award (LDA). The Lilac Award brings together global design innovation resources, adheres to the concept of "people-oriented", pays attention to the opportunities and challenges faced by the international community, economy and environment through "creative design links the world", encourages and guides outstanding enterprises, design institutions and individuals at home and abroad, helps Harbin to build a "city of design", promotes the development of Heilongjiang's creative design industry, enhances the design innovation ability of "Made in Longjiang", leads industrial upgrading and empowers a better life.
Blooming creative lilacs, embracing the ice and snow of the world
The Lilac Creative Design Award logo "Ice and Snow Earth" with its crystal clear texture implies a diversified economic system and infinite possibilities. With the ice and snow earth embracing the world and the lilac blooming creativity as the elements, it presents the shape of "C", representing China, Creative, Connect, Centre Center, meaning connecting global creative design resources, gathering global innovation forces and building a creative cooperation and exchange platform. The main colors are purple, green, blue and white, which represent creative design, bioeconomy, digital economy, and ice and snow economy, respectively, highlighting the characteristic and advantageous industries of our province.
We look forward to witnessing the birth of the masterpieces in this design feast, empowering the transformation and upgrading of the real economy of our province with creative design, and gathering more design forces for the preparation of the 9th Asian Winter Games in 2025.
Industry leaders gathered at the event to learn about the release of Longjiang Design
The launching ceremony will invite Tan Yuhong, Executive Deputy Minister of the Propaganda Department of the Heilongjiang Provincial Party Committee of the Communist Party of China, Lan Feng, Member of the Standing Committee of the Harbin Municipal Committee of the Communist Party of China and Minister of the Propaganda Department, Feng Changhong, Director of the Harbin Creative Design Center and President of the Shenzhen Industrial Design Industry Association, the Provincial Department of Education, the Department of Industry and Information Technology, the Department of Commerce, the Department of Civil Affairs, the Department of Human Resources and Social Security, the Department of Culture and Tourism, the Council for the Promotion of International Trade, the Heilongjiang Provincial Committee of the Communist Youth League, Heilongjiang Daily Newspaper Group, Heilongjiang Radio and Television Station, the Harbin New Area Management Committee and the Propaganda Department of the Municipal (Prefecture) Party Committee. Fabio Wildri, Italian designer and theorist and founder of Van Bio Design Studio, Nicola Bariol (Italy), Design Director of Guangdong Zebra Industrial Design Co., Ltd., Nikola Sretovic (Serbia), former Harman Kardon Design Director and founder of New Norm Studio Nikola Sretovic (Serbia), Diego Meneses (Colombia), founder of Meneses Design Meneses (Colombia) and other domestic and foreign design experts, scholars, enterprises and university representatives attended the event. Celebrate this important moment in the global launch of the Lilac Creative Design Award.
The design results are released, and the creative design results are brilliant
In this Lilac Creative Design Award release session, the 2024 Heilongjiang Province and Harbin Creative Design Achievement Release Event will also be held. The event invited Zou Zhenmeng, founder and chief designer of Harbin Shiji Zou Industrial Design Co., Ltd., Chen Shibin, co-founder of Harbin Good Luck Brand Industrial Design Co., Ltd., and Ma Yeping, executive director of Heilongjiang Tourism Investment Culture, to share a number of creative design achievements such as the IP creation of the Northeast Tiger Forest Park, the ancestral research of traditional Chinese medicine and food homologous ice cream, and the Heilongjiang gift case, which comprehensively demonstrated the fruitful achievements of our province and city in the field of creative design, and further enhanced the international influence and competitiveness of Longjiang Design. Promote the high-quality development of the creative design industry in our province.
Northeast Tiger Forest Park IP and cultural and creative creation and release - Zou Zhenmeng
Zuyan Traditional Chinese Medicine Food Homologous Food and Nutrition Brand Building & Zhongqi Food Family Traditional Chinese Medicine Food Homologous Ice Cream Release - Chen Shibin
Heilongjiang gift case release - Ma Yeping
The vast Longjiang cultivates creativity, and the lilac award blooms all over the world
At present, Heilongjiang Province and Harbin City have successively issued a series of documents such as the Special Plan for the Development of Creative Design Industry in Heilongjiang Province (2022-2030), Several Policies and Measures to Support the Development of Creative Design Industry in Heilongjiang Province, Construction and Development Plan of Harbin "Creative Design Capital" (2022-2030), and Several Policies and Measures to Support the Development of Creative Design Industry in Harbin. As an international creative design award, the Lilac Creative Design Award will be based on Heilongjiang and Harbin with a higher starting point and a higher position, and will be released in the world, becoming an important bridge for Heilongjiang's creative design industry to the international stage.
Looking forward to the future, the Lilac Creative Design Award will become a bright business card for the creative design industry in Heilongjiang Province and Harbin, promote the integration of creative design in Heilongjiang Province with the world, accelerate the formation of new quality productivity, help Harbin build a "design capital", and provide important support for creating a "new highland" of creative design in Northeast Asia.
This is not only a stage to show talents, but also an exploration and challenge to design. Here, creativity will flow like a spring of water and inspiration will burst like a spark. Let's look forward to those excellent design works blooming like lilacs, bringing us both visual and spiritual shock.
There is only 1 day left before the launching ceremony of the Lilac Creative Design Competition, during the event, you will also taste the Cranberry Flavor Ice Cream of Modern × Fuyuan, the healthy and delicious Zuyan Traditional Chinese Medicine Food Homologous Ice Cream, smell the special aromatherapy provided by the Lilac Creative Design Competition, and experience the high-quality products empowered by creative design "immersively", and deeply feel the strong atmosphere of the Lilac Creative Design Competition.
We sincerely invite you to work together to unleash your creativity and chase your dreams together!
After the release of the Lilac Creative Design Award, interested units and individuals can follow and learn about the details of the follow-up competition through the official website and social platforms of the competition.