1. Scenarios for the use of coupons
1. Potential customers
Nowadays, most companies have more and more marketing strategies, and their marketing methods are becoming more and more sophisticated.
Take catering businesses as an example, in order to attract customers. Merchants usually use coupons to attract customers and guide them to spend. Consumers are also easily attracted by various coupons, so they go offline to spend.
2. Existing customers
The same is the case of catering enterprises, customers who have already consumed. Merchants will generally guide customers to join the group to enjoy more discounts, and use this way to retain customers. Merchants usually send the link directly to the group, and let the users in the group click on the link to receive the coupon.
3. Special customers or special festivals
When there are customers in group chats who have birthdays or holidays, merchants will issue some coupons for customers to receive, reflecting humanistic care and guiding consumers to consume.
Second, the role of coupons
The issuance of coupons can not only attract more consumers to come to offline stores for consumption and achieve the effect of drainage, but also retain customers who have already consumed and consolidate existing customers. At the same time, through the issuance of coupons to some special customers or special festivals, it can reflect the humanistic care of merchants, improve the user's sense of experience, and enhance the user's trust in the enterprise.
Finally, the goal of increasing the turnover of offline stores will be achieved.
3. Creation of Coupons
1. Take the mobile phone as an example, click on Enterprise WeChat-Workbench-Sesame Micro-Assistant
2. Click Store Coupon - Coupon - Create Store Coupon
There are three types: full discount coupons, discount coupons, and group purchase coupons. Each coupon is used for a different purpose.
Full discount coupons are to reasonably control the cost of activities, discount coupons are to increase store sales and customer unit price, and group purchase coupons are to create store drainage products.
The settings of the three coupons are similar, taking the full reduction coupon as an example.
You can set the name of the coupon, set the number of coupons, the validity period of the coupon code, the effective time, the rules of the discount, the instructions for use, the type of coupon (here is the setting of the full reduction coupon, then the type is the full reduction coupon), the collection guide, the collection rules, the verification of the store, the restriction of enterprise customer collection, the selection of channel live code, the restriction of label customers, and the restriction of group chat customers.
4. Use of Coupons
Merchants can configure coupons in the channel code of Sesame Micro Customer, and when the customer scans the QR code of the Enterprise Micro user, the link will be sent along with the automatic welcome message to guide the customer to click the link to receive the coupon. The use of coupons is enough to effectively promote customers to spend in offline stores and increase the turnover of stores.
Sesame micro-customer also has permanent group live code, session archiving, session quality inspection and other functions, more functions welcome to try for free~