Introduction: In Nanjing, a city with a long history and full of modern vitality, Changan Mazda has ushered in an important moment in its development process. On July 17, Changan Mazda's first B-segment sedan based on pure electric platform, the MAZDA EZ-6, rolled off the assembly line at the Nanjing plant, marking the official landing of Changan Mazda's new energy vehicle cooperation project and also indicating that Changan Mazda has taken a solid step in the strategic transformation of new energy.
A new era of Changan Mazda's new energy strategy
Witnessed by the leaders of the Nanjing Municipal Government, Changan Automobile and Mazda, the launch ceremony of the MAZDA EZ-6 marks the comprehensive acceleration of Changan Mazda's new energy strategy. Since its roots in Nanjing in 2005, Changan Mazda has become a mainstay of the local automotive industry. This launch is not only a key step for Changan Mazda to transform into new energy, but also an important symbol of Nanjing's automobile industry moving towards a new energy track.
Mayor Chen Zhichang pointed out at the ceremony that the launch of the EZ-6 is not only a key node for Changan Mazda to move towards a new energy strategic transformation, but also an important milestone for Nanjing's automobile industry to enter the new energy track. Secretary Lin Tao emphasized that the 19-year cooperation and friendship between the two sides will bear more fruitful fruits in the field of new energy, and Changan Mazda is expected to become a leading enterprise in Jiangning's new energy automobile industry.
Wang Jun, President of Changan Automobile, said that China's auto industry is accelerating the transformation to high-end, intelligent and green, and the strategic cooperation between Changan Mazda and Mazda has ushered in new opportunities. The high degree of compatibility between the two sides in terms of product technology, channel layout, and global expansion has laid a solid foundation for deepening cooperation. Mazda (China) Chairman Toru Nakajima also expressed his expectation for the new cooperation model, believing that the launch of the Mazda EZ-6 is just the starting point, and that in the future, the company will strengthen close cooperation with Changan Automobile and its joint venture Changan Mazda, and continue to create unique products for the Chinese market and even global customers.
MAZDA EZ-6: Reimagining the "Human-Horse-in-One" Driving Experience
The MAZDA EZ-6 combines Changan Automobile's cutting-edge technologies in the fields of electrification and intelligence with Mazda's deep experience in design, handling, and safety. The new model offers a dual power option of pure electric BEV and range-extender REEV, becoming the only model in the joint venture B-segment sedan market to offer range-extended power, aiming to reshape Mazda's classic "human-horse-in-one" driving experience and bring users driving pleasure comparable to that of gasoline vehicles.
Market Positioning and Target Users: The third high-value option
EZ-6 is precisely positioned and aims to provide users with a "third high-value option" in addition to independent and foreign brands. The target users include Mazda's regular customers, consumers who prefer the quality of joint ventures, and new energy users who pay attention to design, safety, handling and quality. Its marketing strategy and product features are designed to meet the needs of consumers who are looking for high-quality electric cars.
Product Highlights: Innovative technology and extreme design
The EZ-6 not only continues Mazda's "soul-of-motion" aesthetics in design, but also achieves a major breakthrough in intelligence and safety. For example, it is equipped with an intelligent electric rear wing, zero-gravity seats, and a number of leading safety technologies and intelligent driver assistance systems, bringing users an unprecedented driving experience. At the same time, the application of the 14.6-inch high-definition touch screen shows the leading strength of the joint venture new energy car in terms of intelligence.
"Joint Venture Model 2.0": Changan Mazda's Success Story
Changan Mazda's success is due to the innovative practice of "joint venture model 2.0". This model emphasizes the use of the electrification capabilities of Chinese brands, empowers the joint venture brands with deep EV manufacturing heritage, and gives full play to the advantages of both parties to achieve the effect of 1+1>2. With Mazda's global vision and Changan Automobile's strong technical support, Changan Mazda has become one of the first batch of models to successfully implement the "Joint Venture Model 2.0", providing valuable reference for the future development of joint venture brands in the field of new energy.
Conclusion: The launch of the MAZDA EZ-6 not only demonstrates Changan Mazda's determination and strength in the new energy transformation, but also points out the direction for the future development of the joint venture brand in the new energy field. With the launch of more new energy models, Changan Mazda is expected to lead the joint venture brand to open up a new world in the field of new energy, contribute to the high-quality and sustainable development of China's automotive industry, and move towards a greener and smarter future together with the global automotive industry.
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