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On July 22, Alibaba released its Fiscal Year 2024 Environmental, Social and Governance (ESG) Report, which not only comprehensively showcased the company's latest progress in sustainability and social responsibility, but also reaffirmed its far-reaching corporate vision: to enable customers to meet, work and live at Alibaba, and to be a good company that lives for 102 years.
Ali said: "We don't pursue big, we don't pursue strong; We aspire to be a good company that lives for 102 years. "In a rapidly changing business environment, it is rare to be able to maintain such a clear understanding and self-positioning.
Wu Yongming, CEO of Alibaba Group, also said in the letter: "It is not easy for Alibaba to be a good company for 102 years, because all "good" is the result of choice. For example, if you want to stick to the "user first", it is likely that you will sacrifice short-term benefits by increasing investment, but in the long run, this will bring the best business value. I hope that in this process, everyone can learn to make difficult but correct choices, stay forward-looking, maintain goodwill, and remain pragmatic. “
Founded in 1999, Alibaba (China) Network Technology Co., Ltd. (hereinafter referred to as Alibaba) has gone through more than 20 years of ups and downs。 Today, it stands at a new historical starting point and puts forward the grand goal of sustainable development for 102 years, which is not only a self-confidence in the vitality of the enterprise itself, but also a deep insight into future social changes. Spanning three centuries, it is an unprecedented challenge for any enterprise, which not only requires continuous innovation and improvement in culture, business model and system construction, but also withstands the test of time to achieve long-term sustainable development.
While pursuing business success, Alibaba has always focused on gender equality and diversity. According to the report, in fiscal year 2024, the proportion of female employees in Alibaba will reach 47.2%, and the proportion of female managers will be as high as 41.4%, of which the proportion of women in senior management will also reach 30.0%.
In addition, according to the media LatePost, in early July this year, Alibaba's management team reached an unprecedented consensus at a core executive meeting, that is, to establish a "business awareness", focus on strategy, maintain concentration, and clearly recognize its own strengths and weaknesses. A number of Ali people interpret that this move means that Ali will squeeze out a lot of false prosperity business water, and make business trade-offs and more refined management investment in line with the general environment.
Analysis of Alibaba's retail e-commerce business layout process
As one of the earliest e-commerce companies specializing in retail e-commerce services in China, Alibaba Group was founded in 1999 by Jack Ma and 18 others in their apartment in Hangzhou. The Group's first website was the English-language global wholesale marketplace Alibaba International Station, and the Alibaba China Marketplace (now known as 1688.com) focused on domestic wholesale trade was launched. In 2003, the online shopping platform Taobao was founded by Jack Ma in his apartment, and in 2011, Taobao Mall (now known as "Tmall") was spun off from Taobao to become an independent platform, and Juhuasuan was also spun off from Taobao to become an independent platform. In 2014, Alibaba Group was listed on the New York Stock Exchange. As of 2016, Alibaba is the world's largest retail commerce company in terms of publicly available and comparable transactions.
Alibaba's revenue analysis in the e-commerce sector
According to Alibaba's corporate annual report, its e-commerce revenue mainly comes from three major categories: retail and wholesale, Cainiao logistics and local life services. The retail and wholesale business is further segmented into China retail and wholesale business and cross-border global retail and wholesale business. According to the annual report, Taobao and Tmall's retail GMV (gross merchandise transaction) exceeded 3 trillion yuan as early as fiscal 2016, and reached 8 trillion yuan in fiscal 2021. In FY2021, the annual active consumption of these two platforms reached 800 million, and the number of mobile monthly active users exceeded 900 million.
In 2021, the national e-commerce transaction volume reached 42.3 trillion yuan
From 2011 to 2021, the e-commerce transaction volume in mainland China increased year by year. In 2021, the national e-commerce transaction volume reached 42.3 trillion yuan, a year-on-year increase of 19.6%, resuming rapid growth. Among them, the transaction volume of commodities was 31.3 trillion yuan, and the transaction volume of services reached 11 trillion yuan.
The e-commerce industry has huge potential for development, and the future prospects are very impressive. According to a survey conducted by CICC Research, the global e-commerce penetration rate has increased rapidly since 2020. According to eMarketer, global e-commerce penetration has grown from 14% in 2019 to 20% in 2023, and total online retail sales have also increased by 72% from $3.4 trillion in 2019 to $5.8 trillion. In the process of expanding the market size, infrastructure and online consumption habits have also been cultivated.
Xue Hong, a professor at Beijing Normal University and an e-commerce expert at the Ministry of Commerce, said that the application of pioneering new technologies such as artificial intelligence, blockchain, and the Internet of Things has made the e-commerce transaction process clearer and more transparent, the traceability has been greatly enhanced, the authenticity and integrity of transaction data have been guaranteed, the cost of contract management and fulfillment has been reduced accordingly, and the efficiency has been significantly improved. He emphasized that although there are certain limitations in the development of new technologies, for the healthy and sustainable development of e-commerce, the development and application of global technical standards should be promoted, and the compatibility and interoperability between technologies, systems and applications should be promoted, so as to realize the interconnection of transactions and data.
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