iQIYI Advertising Promotion - Today, let's introduce the ROI improvement of game advertising.
1. Background: Pain points of game materials and platform optimization ideas
Pain points of game materials
- The material has a low perception and is easy to be rejected for review, and cannot cover the gold resource slots visible to members
- The material theme is single, from in-game screenshots, lack of innovation, and the effect decays quickly
- Game video materials are the mainstay, image materials are vacant, high-quality traffic reach is limited, and running volume and ROI are limited
Platform optimization ideas
- Use AIGC to produce high-quality and diversified game picture materials
- Use advertising effect data to guide and optimize the production of materials and precipitate high-quality game style Prompts
- The game style template is launched on the Zhihua platform, which supports advertisers to reproduce efficiently and quickly online
2. Practice: Use AIGC to produce high-quality picture materials
Raw material analysis → Prompt construction → AI material generation
3. Effect: AI material delivery helps to significantly improve the ROI of advertising
Easily derive AI materials with diverse styles
Covering gold resources and reaching diverse people
- High-quality AI materials fill the gap of advertisers' image materials, and greatly cover the golden resources of browsing scenarios
- Diversified styles, matching the preferences of different groups of people, and improving conversion
- The production and delivery efficiency of materials has been increased by 100 times, and it is easy to mine materials with excellent results
- Advertising ROI has increased significantly
Compared with manual materials, AI materials help increase exposure by 50%+, and the ROI on the first day increases by 1.5 times+
Fourth, platformization: offline precipitation style template, line. on the advertiser to quickly fork
The game style template with excellent effect is launched on the "Smart Painting Platform"
Emphasis on the visual impact of the monster close-up theme
Other themes: character static close-up themes, character battle themes, scene close-up themes, etc
Advertisers quickly replicate high-quality creative
- Smart Painting Platform - Style Recommendation - Game
- It has a complete workflow such as "intelligent expansion of game style recommended descriptors-multi-specification derivation-adding copywriting and stickers", which supports advertisers to quickly create high-quality materials and push delivery
- It has covered role-playing, strategy management and other theme games, and expanded high-quality materials based on game style templates, and increased the ROI on the first day by 1.5 times+ compared with manual materials
iQIYI Advertising Promotion - For more details, please pay attention to the iQIYI Qilin official account.