From August 25 to September 8, 2024, industry data report vivo advertising promotion
01
The overall market situation
From August 25 to September 8, 2024, the overall market traffic of the store reached a small peak on weekends and gradually decreased on weekdays; During this period, the overall flow of information fluctuates greatly; Affiliate ad market traffic also peaked over the weekend.
02
Traffic by industry
Industries with rising market traffic: education, medical and health care
Industries with fluctuating market traffic: real estate, finance, automobiles, e-commerce, video and audio
Industries with declining market traffic: tools, tourism, business services, social networking, life services, and news reading
Real estate industry
Tool industry
Education and training industry
Financial industry
Tourism industry
Automotive industry
Business services industry
Social industry
Life service industry
Healthcare industry
E-commerce industry
News reading industry
Video and audio-visual industry
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03
Bid reference by industry
The intimate editor has summarized the average download price reference of corresponding media resources in the thirteen major industries, including the average download price of stores, the average click price of non-stores and the scope of clicks.