A brief analysis of the structural framework of Tencent Advertising to promote WeChat native advertising
In Tencent's advertising promotion, the WeChat port is an important marketing direction, and native information flow advertising occupies an important position in this regard.
Pagination settings for WeChat native ads
1. Native advertising easter egg page
The native Easter egg page mainly serves the full-width series of advertising types, focusing on plot expression or easter egg rewards, providing users with a sense of immersion and participation.
2. Native advertising promotion page
Based on the Mini Program component, WeChat advertising provides advertisers with a production tool for promotion in WeChat scenarios. It provides the capabilities of Mini Programs on the basis of the native promotion page, such as one-click acquisition of sales leads, support for obtaining user geographical locations, etc. The Mini Program provides the ability to obtain the user's authorized geographical location and match the ability to automatically select the nearest store, eliminating the need for the user to manually select the store.
Step 1 Select the form component in the editor
Step 2 Add a new form item in the Edit Form section
Step3 Select Dropdown (Dropdown, Level 2 Dropdown, Level 3 Dropdown)
Step4 Set the drop-down content and select "Use Store as Option"
Tencent Ads promotes native promotion pages, providing images, videos, texts, etc., which you can design and display according to your needs. According to your information prompts, users can make appointments, dial-ups, or consult needs. It should be noted that the Mini Program currently only supports internal sharing and use, and does not support forwarding to the circle of friends, which may need to be strengthened in terms of marketing and promotion.
Native promotion page framework structure
1. Template, choose the template according to your needs, click Use to set it up, and you can also customize and create your expanded template.
2. The top is formed, similar to the large picture setting of the web page display, and there are two display modes of video and picture.
3. Basic construction, including pictures, videos, panoramas, carousels, texts, etc. During the setup process, there may be requirements for sentiment and image size, so it is recommended that you briefly review the specific material requirements before setting up.
3. Conversion methods, including one-click appointment, form, one-click dialing and other functions, help users contact you more conveniently, and are also important functions to help improve the conversion rate.