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Edit: Crooked and realistic
Hang color doors at the gate of the country, and billboards are high all over the field.
An international brand in Chongqing's commercial center, Jiefangbei Pedestrian Street hung a giant billboard, on which is a young and beautiful girl, bright eyes and bright teeth, radiant spirit.
Underneath the billboard is the word "Lily". It turns out that this is the first endorsement advertisement launched by Lily Ando, the second daughter of Hong Kong movie star Xiao S, in the mainland market.
For a time, this dazzling billboard attracted widespread attention from netizens. Some people recognized the appearance of Xiao S's daughter and left messages to express their surprise. "
Xiao S's daughters are so old, huh?" It's beautiful! Good looking like mom when she was a kid. Some people even ridiculed: "Xiao S's daughter came to the mainland to endorse, is this going to be scolded?"
Sure enough, as soon as the advertisement was exposed, it was fiercely criticized by some netizens. Some people say, "How can you ask Xiaobawang's daughter to endorse you", "Are you so eager to be infamous".
Some people also bluntly said: "For the sake of my mother's little S, I really don't see it, this advertisement should be withdrawn."
In this regard, Xiao S's daughter is also innocent. She was surprised and helpless when she heard about the controversy caused by her exposure in the mainland. It was once rejected by many brands.
Through unremitting efforts and struggles, Xiao S finally re-established a good image in the mainland and successfully transformed into a variety show host.
And now, Xiao S's second daughter Lily is just starting out and wants to show her skills in the mainland like her mother, so she dared to hang this eye-catching advertisement in Chongqing.
However, due to some "reasons" of her mother Xiao S's past, Lily was denied and attacked by many people, so that her mainland debut fell into the predicament of public opinion.
Faced with such an embarrassing situation, advertising agencies are also lying down and getting shot. This advertising agency specializes in jewellery and has always had a good reputation in the mainland market.
In the second quarter of this year, they chose Lily Ando as their brand ambassador and launched an oversized billboard in Chongqing's Jiefangbei business district.
I thought that inviting a well-known Xiaohuadan to endorse would attract customers, but I didn't expect it to cause such a big criticism at the beginning.
Some netizens claimed that after seeing this advertisement, they had already launched a "business out" action against the brand in many countries, directly threatening to remove all its products from the shelves, forcing the brand to come forward to pay for this advertisement.
As soon as the news came out, it immediately sparked a heated discussion on the Internet. Some netizens believe that the brand is self-inflicted this time, knowing that inviting Xiao S's daughter will cause controversy, but still stubbornly launches.
But some people feel that who the company invites to be the spokesperson should be the brand's own independent choice, so why bother to be more serious in everything.
However, brand companies seem to have their own dilemmas and helplessness. It was revealed that the brand company had secret business dealings with Xiao S and his wife in the early years, and the two sides may have some entanglements of interests. Choosing Lily Ando as an endorsement may be a helpless move.
In the face of the public opinion turmoil in full swing, the brand side also reacted quickly. They soon posted a brief statement on their official Weibo account, saying that "love for the motherland is our fundamental belief and we will handle the matter appropriately." Judging from such a distant statement, the brand company may be planning to settle the matter and quickly terminate the endorsement relationship with Lily Ando.
Sure enough, the day after the statement was released, some witnesses at the scene reported that the large Lily endorsement billboard hanging in Chongqing's Jiefangbei business district was silently removed at night and replaced by advertisements for other products of the brand.
The online endorsement relationship has also "disappeared", whether it is the brand's official flagship store or other e-commerce platforms, there is no longer a shadow of Lily Ando's endorsement.
For a time, the voices of questioning, scolding, and applauding on the Internet disappeared one after another. Some people praise the brand for making a wise choice, while others sarcastically "waste the endorsement money".
In this regard, Xiao S's family has not yet made any response, but many people have begun to speculate that this time I am afraid that this time it will also be like the "Infernal Affairs" of my mother Xiao S in the mainland, and will fall into a difficult situation again.
In stark contrast to the "cold reception" encountered by the Xiao S family in the mainland, it is the "bustling" appearance of the big S family. Although Big S's son "Little Arrow" is only a 6-year-old child, he has already gained huge popularity and influence in the mainland.
From endorsing children's clothing, toys to appearing on variety shows in person, this cute child can arouse the fanatical pursuit of netizens at any time.
What's even more commendable is that the small arrow has not been criticized and resisted because of this. On the contrary, netizens were impressed by his innocent, cute, naughty and funny image.
Some people even bluntly said: "When I see such a cute child, I forget who his parents are, what a little cute baby!"
Through the successful operation of his son Xiao Jianjian, the big S family not only did not encounter the obstacles of family and country hatred in the mainland, but won more recognition and love.
It seems that in order for the celebrity family to gain a firm foothold in the mainland and gain public recognition, it not only needs to have extraordinary operational ability, but also needs to properly handle the existing conflicts between the family and the country.
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