Red Star Capital Bureau reported on October 18 that today, Sichuan Mianzhu Jiannanchun Liquor Management Co., Ltd. (hereinafter referred to as "Jiannanchun") issued a "Notice to Jiannanchun Consumers" on its WeChat public account, saying that many consumers have doubts about the 52° crystal Jiannanchun (500ML, 558ML) purchased on the e-commerce platform subsidy. According to the authorization letter of Jiannanchun store provided by the consumer, after verification by the company, the authorization letter provided by the store was forged.
Jian Nanchun reminded consumers that the crystal Jian Nanchun sold in multiple stores subsidized by various e-commerce platforms came from a variety of sources, and it was suspected that they were recycled and pieced together. At present, in order to let consumers relax their vigilance, some non-authorized stores or live broadcast rooms sell in the name of "fake one penalty ten", "price breaking" and "subsidy".
Source: Jian Nanchun WeChat public account
The price of unofficial stores is as low as more than 100 yuan
Red Star Capital Bureau inquired about e-commerce platforms such as Jingdong and Tmall, and found that compared with the price of 500ML and 52° crystal Jiannanchun at 489 yuan/bottle in the official flagship store of Jiannanchun, the price of the same product in unofficial stores ranged from 330 yuan to 370 yuan/bottle.
On June 19, Jian Nanchun posted on his WeChat public account that Jingdong 618 turnover index liquor POP store, Jian Nanchun's official flagship store ranked first, and at that time, Crystal Jian Nanchun was also called "10 billion super single product".
Jiannanchun also attaches great importance to e-commerce sales channels, and has established Sichuan Yunjiannan E-commerce Co., Ltd. and Mianzhu Yunjiannan E-commerce Co., Ltd., which are responsible for the sales of Jiannanchun, Dongfanghong, Jiannan, Mianzhu and other series on the e-commerce platform. At present, it has opened Jiannanchun's official flagship stores on JD.com, Tmall and Douyin, and has carried out direct licensing cooperation with JD.com and Tmall Supermarket.
Jian Nanchun suggests that consumers who buy Jian Nanchun products on e-commerce platforms should choose official flagship stores or authorized stores to make purchases. If you choose to buy Jiannanchun products in other stores on the e-commerce platform, it is recommended to give priority to the platform that can query the store's qualifications (including business licenses and food licenses), and at the same time take the initiative to ask the store for a letter of authorization from the store with a complete official seal, issue an invoice, and verify with the official flagship store of Jiannanchun (Douyin, JD.com, Tmall) or contact the customer service hotline (400-977-7777) by phone according to the authorization letter provided by the store.
The impact of online low prices on the liquor price system is becoming more and more obvious
It is not only Jiannanchun that loves and hates e-commerce channels.
On the eve of 315 this year, Wuliangye (000858.SZ) stated that it had received inquiries from many consumers about the authenticity of Wuliangye products purchased from the "Pinduoduo" platform at low prices. After verification, the Wuliangye products sold by many stores on the platform were counterfeit, and the above behavior seriously damaged the reputation of Wuliangye and the rights and interests of consumers. Wuliangye said that it has not yet opened an "official flagship store of Wuliangye" on the "Pinduoduo" platform, nor has it authorized any merchant to use "Wuliangye" in the name of the store opened on the "Pinduoduo" platform.
In addition to the problem of counterfeit sales that are difficult to identify and repeatedly prohibited, the impact of online low prices on the liquor price system is also becoming more and more obvious.
According to media reports, Hao Hongfeng, founder of Jiuxian.com and Jiuxian Group, has publicly stated, "The expansion of the platform has caused the industry to suffer." "The four major (e-commerce) platforms are subsidized, and the cigarette hotels of offline dealers are going out of business, which is the status quo of the industry.
A number of liquor distributors have told the Red Star Capital Bureau that on several major e-commerce platforms, especially in the live broadcast rooms of some head anchors, it is often possible to find all kinds of famous liquor below the ex-factory price and sell them in limited quantities in order to attract traffic. This has a great impact on offline dealers.
Red Star News reporter Cheng Luyang
Edited by Xiao Shiqing
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