With the development of the Internet, many industries have ushered in new opportunities, and e-commerce is one of them. The e-commerce market has become a trillion-dollar industry, attracting the attention of many people. Many people believe that as long as they step into the e-commerce industry, they can make a fortune quickly. However, is the reality really that rosy?
Recently, at a workplace forum, a small leader of a state-owned enterprise shared his painful experience. He used to be a small leader in a state-owned enterprise, and he was able to save a lot of money every year. However, he was also moved to see that his friends around him had invested in the e-commerce industry and kept sharing their stories of making a fortune. At the instigation of a friend, he resolutely quit his job at a state-owned enterprise and decided to open an online store.
He took out his savings for many years, plus borrowed money from relatives and friends, and raised a total of 500,000 yuan and invested in the e-commerce industry with confidence. In the first few months, various activities on the platform have made his store a little better, although it is not a lot of money, but it is not a loss. However, as soon as the platform activity ended, the store's sales seemed to fall into the abyss, losing money every month, and there were almost no orders in the last month. Losing 50,000 yuan a month made him feel very desperate.
He looked at the running water on the account as if he were dreaming. These debts to relatives and friends, I don't know when I will pay them off. Every time he thought about it, he felt extremely regretful. When his wife saw him like this, she also lost confidence in him, and even didn't let the child call him daddy, which made him exhausted.
So, why did the 500,000 yuan fund lose so much? Let's break down why:
1. E-commerce requires a professional approach to operations
In today's e-commerce industry, it is no longer possible to simply put goods on the shelves and sell them. To do a good job in e-commerce, you need professional operation methods and strategies. And this small leader of a state-owned enterprise knows nothing about this, and uses the most primitive method to put goods on the shelves, resulting in the store's ranking on the platform being very low. Once you fall behind in the rankings, the opportunities for the product to be displayed will decrease, and naturally there will be no sales.
2. The top merchants monopolize traffic
In a conversation with an e-commerce boss, he learned that the top stores in a category on the platform have very high advertising investment every day, often hundreds of thousands of yuan. The top merchants monopolized the traffic on the platform by placing a large number of advertisements. And an e-commerce novice wants to compete with these bigwigs, which is tantamount to hitting a stone with an egg. The top merchants harvest most of the traffic, and the rest of the traffic can only be fought for by many small businesses, and the competition is extremely fierce.
The experience of this small leader of a state-owned enterprise tells us that e-commerce is not an easy industry. Although it may not seem like a high barrier to entry, to succeed in this industry, you need professional knowledge and operational methods. Blindly following the trend into the e-commerce industry often pays a heavy price.
Dear netizens, do you think you can make money by doing e-commerce now? What are your thoughts on the e-commerce industry? Feel free to share your views in the comment section!