With the end of the first half of 2024, traditional offline convenience stores are facing many challenges, including shrinking demand, weak consumption, and the transformation of the incremental market into a stock market, showing a phased slowdown and surplus trend. At the same time, under the influence of factors such as consumption grading, health revolution, and the change of the concept of the new generation of consumer groups, the retail industry has entered a new round of development.
In the face of challenges, what strategies should small and medium-sized convenience stores and supermarkets adopt to protect themselves? At the China (Zhengzhou) Food Expo (hereinafter referred to as China Food Expo) held from July 29th to July 31st, the appearance of Weidian 24 aroused great curiosity and attention from the audience.
Listen to the needs of store owners and make friends
At the China Food Expo, Weidian 24 built a simulated smart retail scene, where consumers can experience the new model of 24-hour self-service convenience stores. It is understood that Weidian 24 helps small and medium-sized convenience stores and supermarkets to extend their business hours and achieve 24-hour business through intelligent hardware, algorithms and real people on remote duty. When users need help in the store, they can directly talk to the online customer service through the camera, and the customer service will assist in solving the problem remotely.
(Micro store 24 on-site construction of simulation experience store)
Small stores seek survival, large stores seek development, how should convenience stores regain their life in the face of challenges? According to Chen Chen, general manager of marketing of Weidian 24, Weidian 24 hopes to bring new models and new experiences, while listening to the real needs of small and medium-sized store owners, providing practical solutions for store owners, and at the same time making friends and finding professional partners in different fields.
Reduce labor costs and achieve revenue growth
In addition to showing the new model of 24-hour convenience stores at the exhibition site, Weidian 24 also intends to solve the existing labor cost problem for the majority of convenience store owners.
The owner, Lao Wu's convenience store, is located in an office building in the upper block of Zhengzhou, with an area of about 50 square meters, and usually mainly serves residents and white-collar workers in the nearby community. In the past, in order to save labor, Lao Wu and his wife took shifts to see the store, and the two of them together could barely see enough for 18 hours. Since the use of Weidian 24 to renovate the store in September last year, Lao Wu wants to take a break or temporarily have something to do to operate the mobile phone to turn on the cloud duty, and the online store manager on duty of Weidian 24 helps to watch the store, which not only liberates them from the hard work of guarding the store, but also reduces the labor cost to the minimum, and the turnover has increased by more than 10,000 yuan per month compared with the past.
It is understood that since the launch of Weidian 24 in June last year, users have maintained rapid growth, and there are thousands of stores across the country, covering nearly 1,000 districts, counties and cities across the country. In addition to mom-and-pop shops like Lao Wu, Weidian 24 has also reached cooperation with Beijing Bus Terminal and Beijing Metro to provide customized transformation solutions according to the needs of the scene. Listening to the voice of the store owner, solving the difficulties of the store owner, and providing diversified solutions is the key to taking one step after another on the road of growth of WeChat Store 24.
(Weidian 24 is a cooperative store with Beijing Bus Terminal)
Deeply cultivate the core areas and serve more customers
As a 13-year-old technology-based company, Weidian has served more than 90 million merchants. WeStore 24's solutions are constantly innovating based on the demands of convenience store merchants. At the same time, in order to better adapt to the diversified needs of the market and digital transformation, Weidian 24 is also constantly deepening its core strengths, expanding its product direction, strengthening product innovation, and promoting its new concepts and solutions to a wider range of industries, so as to provide better and more professional services for small and medium-sized convenience store merchants to achieve the coexistence of profits and happiness.
(Booth 24 of Weidian)
Westore 24 will always uphold the concept of "let the store be open 24 hours", and attach importance to technology research and development and customer experience. In the future, on the way to expand the small and medium-sized convenience store market in Weidian 24, we will further promote the expansion of the technology field and serve more customers.