In order to continuously practice the original intention and mission of finance for the people, and enrich the connotation of the consumer protection education base of counter outlets, on the occasion of the 2024 "Financial Education Publicity Month" activity, Chinese Life has innovatively built a "financial knowledge convenience store" of China Life, and has opened one after another throughout the province. Based on "vividness", "knowledge" and "interest", the company focuses on the "risk points" of financial consumption, packages financial and insurance knowledge points into colorful and interesting "commodities", delivers easy-to-learn and useful financial knowledge to financial consumers, continuously enriches the publicity carrier, provides a convenient financial and insurance knowledge learning platform for the majority of financial consumers, and continues to contribute to the construction of a harmonious financial environment.
In September 2024, China Life's "Financial Knowledge Convenience Store" will open for business in the province one after another, with four special areas set up in the store: financial knowledge, anti-non-anti-fraud, anti-money laundering, eight rights and interests and insurance "cheese", and creative "products" such as "financial fraud orange", "anti-fraud egg" and "anti-black shovel" are placed to warn the public to beware of financial fraud and illegal black industry, and remind the basic knowledge of insurance. On-site participants can also experience and learn financial knowledge through interactive mini-games such as "Financial Luft" and "Insurance Knowledge Collector".
Chinese Life Insurance Wenzhou Branch - Financial Knowledge Convenience Store Enters the Cultural Auditorium to Enlighten Financial Knowledge
On September 1, Chinese Life Insurance Wenzhou Branch and Ruian Xinqiaotou Cultural Auditorium held a "Financial Knowledge Convenience Store" activity designed for children - Little Financial Planner, explaining the origin of money, the importance of saving, and how to reasonably plan pocket money and other basic financial knowledge for children. Through role-playing, simulated shopping and other activities, the children learned how to make budgets, compare prices and make smart consumption choices, and further stimulated their interest and enthusiasm for learning financial knowledge through live games.
Chinese Life Insurance Taizhou Branch - Financial Knowledge Convenience Store Improves Physical and Mental Health Index
Chinese Life Insurance Taizhou Branch built an outdoor "financial knowledge convenience store" and held the "Consumer Protection Catch" activity and the "Walking Future Enjoy Health" 700 walking activity in Taizhou Linhai Citizen Sports Park. Convenience stores attract public participation with interesting sections such as "Financial Flying Chess" and "Sweet Temptation Zone" to help the public easily understand insurance expertise. The atmosphere of the event was warm, and the participants actively participated in interactive games, learning financial and insurance knowledge in a relaxed and happy atmosphere, and enhancing their awareness of risk prevention.
Chinese Life Insurance Jinhua Branch - Financial Knowledge Convenience Store Edutainment into the sales workplace
On September 11, 2024, Yongkang Branch of Chinese Life Insurance Jinhua Branch launched the "Financial Knowledge Convenience Store" activity, transforming complicated financial knowledge into interesting "products", not only integrating the activity into the transformation counter, but also going deep into the sales workplace, so that sales partners can learn financial knowledge in a relaxed and happy atmosphere, cultivate a culture of integrity and compliance, and achieve the effect of entertaining and teaching.
Chinese Life Insurance Lishui Company - Financial knowledge convenience store accompanies consumers to appreciate the moon and learn knowledge
Chinese Life Insurance Lishui Company's counters at this level combined with the theme of the Mid-Autumn Festival to invite customers to participate in the "Financial Knowledge Convenience Store" activity in the form of guessing lantern riddles. The event was well received by the customers who participated in the event. The participants at the scene said that they had learned more about financial consumer protection through the event and improved their ability to avoid risks.
Chinese Life Insurance Huzhou Branch - Financial Knowledge Convenience Store conveys warmth and care
The counter of Huzhou Life Insurance Huzhou Branch of Chinese Life Insurance led the children of Huzhou Rehabilitation School to visit and display modern financial equipment, experience the well-designed game links in the "Financial Knowledge Convenience Store" and give lectures on financial consumption knowledge, helping the children of Huzhou Rehabilitation School master financial knowledge in a relaxed and happy atmosphere, glimpse the development trend of financial technology in the future, help improve their financial literacy and self-protection ability, and help teachers and students improve their awareness of financial anti-fraud.
For a long time, Chinese Life has always adhered to the "people-centered" development thinking, paid attention to all groups in society, actively carried out various public welfare activities, practiced the concept of "China Life Consumer Protection and Public Welfare", and conveyed warmth and care. In the future, Chinese Life will assume more social responsibilities, contribute to the construction of a harmonious society, and interpret the social responsibility of China Life people with practical actions.
(Guan Tinghu)