行业资讯| OpenAI发布SearchGPT
Merland exclusive
The cinema broadcasts the Paris Olympics live and opens the "cinema + sports live broadcast" mode
With the arrival of the 2024 Paris Olympic Games, the world has entered the "Olympic time". Cinemas, as traditional entertainment venues, have also joined the ranks of live sports events. On July 22, 2024, China Central Radio and Television launched the "Cinema to Watch the Olympics" activity, opening a new model of "cinema + live broadcast of sports events", which not only brings new development opportunities to cinemas, but also provides an ultra-high-definition and immersive viewing experience for the audience.
Broadcasting the Olympics live in cinemas means that viewers can experience every exciting moment of action as if they were there in front of a huge screen through a professional sound system. This new model of "cinema + live sports events" not only greatly enriches the format of cinemas, but also provides new choices for the audience. Enjoying high-definition and smooth live broadcast of the event in a comfortable environment and experiencing shocking sound effects has become a new choice for Olympic content playback. At half past one a.m. on July 27, 2024, hundreds of cinemas across the country conducted a live broadcast of the opening ceremony of the Paris Olympic Games, and according to the statistics of the lighthouse, a total of 7,399 people participated in the live broadcast of the opening ceremony theater, with a total of 413 screenings.
The opening of the "cinema + live sports events" model not only brings new passenger flow to the cinema and gives the audience an ultra-high-definition viewing experience, but also brings new opportunities for the business model of the cinema. With the development of science and technology and the diversification of audience needs, this model is expected to be more widely promoted and applied in the future.
Policies and regulations
The National Development and Reform Commission and the Ministry of Finance issued the "Several Measures on Supporting Large-scale Equipment Renewal and Trade-in of Consumer Goods"
On July 25, the National Development and Reform Commission and the Ministry of Finance issued the "Several Measures on Supporting Large-scale Equipment Renewal and Trade-in of Consumer Goods" to the public. The "Measures" proposes to make overall arrangements for about 300 billion yuan of ultra-long-term special treasury bond funds to support large-scale equipment renewal and consumer goods trade-in. In terms of household appliances, individual consumers will be given a subsidy of 15% of the sales price of 8 types of household appliances, such as refrigerators, washing machines, televisions, and air conditioners, which have energy efficiency or water efficiency standards of level 2 or above; An additional 5% subsidy will be given to the purchase of products with energy efficiency or water efficiency standards of level 1 and above. (Source: People's Daily)
The State Administration of Radio and Television and other three ministries and commissions issued a notice to include hotel TV terminals in the scope of local consumer goods trade-in
Recently, the State Administration of Radio and Television, the Ministry of Commerce, and the Ministry of Culture and Tourism issued a notice on including hotel TV terminals in the scope of local consumer goods trade-in. The notice proposed: promote hotels in the jurisdiction to update and upgrade old TV system equipment to ultra-high-definition equipment; Actively organize local home appliance trade-in policy participating enterprises and recycling companies to connect with the hotel, and provide convenience for the hotel to carry out the upgrading of old TV terminal equipment through supply and demand docking, special procurement, etc.; Encourage qualified areas to combine local consumer goods with trade-in actions, and according to the actual local situation, according to local conditions, hotel TV terminals are included in the scope of consumer goods trade-in subsidies. (Source: National Radio and Television Administration)
Industry conferences and exchanges
The China-Africa People-to-People Exchange and Cooperation Forum and China-Africa Cultural Exchange Exhibition opened in Changsha
On July 25, the China-Africa People-to-People Exchange and Cooperation Forum and the China-Africa Cultural Exchange Exhibition "The Charm of the Orient Meets the Color of Africa" opened in Changsha, Hunan. Under the guidance of the International Liaison Department of the CPC Central Committee and the Hunan Provincial Committee of the Communist Party of China, the event was hosted by the China Cultural Heritage Foundation, aiming to deepen exchanges and mutual learning between Chinese and African civilizations and promote people-to-people bonds. Focusing on the theme of "Strengthening Mutual Learning among Civilizations and Promoting People-to-People Bonds", the China-Africa People-to-People Exchange Forum focuses on exchanges and cooperation in the fields of culture, tourism, education, science and technology. Focusing on the theme of "Strengthening Mutual Learning among Civilizations and Promoting People-to-People Bonds", the China-Africa People-to-People Exchange Forum focuses on exchanges and cooperation in the fields of culture, tourism, education, science and technology. (Source: Internet public information)
Channel dynamics
IPTV value-added services
- Jiangsu Telecom IPTV: Launched a limited-time free viewing activity for blockbusters;
- Hebei Telecom IPTV: Launched customized movie viewing [Kids Mode];
- Guangdong Mobile IPTV: Launched the activity of "Watching the Olympics to Win Awards and Go to the Appointment of Glory";
- Guizhou Mobile IPTV: Launched the "Lucky Draw to Win Gifts" activity;
- Xinjiang Unicom IPTV: Launched the "Summer Carnival, Fun and Growth" activity;
- Guangdong IPTV: Launched Youzhiyuan Summer Nursery School;
Artificial intelligence development and application
Kuaishou Keling AI is fully open for internal testing
On July 24, Keling AI, a large model generated by Kuaishou video, announced that the basic model would be upgraded again and fully open for internal testing. Kuaishou said that from now on, on the basis of the full opening of the internal test, the membership system will also be officially launched, providing corresponding exclusive functions and services for different categories of members. (Source: Yangcheng Pie)
OpenAI发布SearchGPT
On July 25, OpenAI released an AI search product called SearchGPT and opened a waitlist for small-scale testing. SearchGPT allows users to retain the habit of keyword search - this means that users can directly type in fragmented keywords without organizing the language, worrying about grammar and letter case, and can retrieve the corresponding answers. (Source: Communications World Network)
Meta发布了LLAMA 3.1 405B开源人工智能模型
On July 23, Meta released the most advanced open-source large language model - Llama 3.1 series, including the first "frontier-level" (frontier-level) open-source model - Llama 3.1 405B. According to reports, Llama 3.1 405B has great flexibility, control, and state-of-the-art features, which are comparable to the best closed-source models such as GPT-4o and Claude 3.5 Sonnet. This time, the Llama 3.1 series models extend the context length to 128K and add support for eight languages. (Source: IT House)
Shanghai Radio and Television Station launched the AIGC series of public welfare short dramas
Recently, Shanghai Radio and Television Station carefully planned and launched a series of public welfare short dramas "Seeking Truth Because of AI". The first batch of four short dramas in the series are based on the two themes of scientific truth-seeking and anti-rumor fraud, aiming to use cutting-edge AI technology to convey positive values and scientific truth to the public. (Source: SMG Release)
The Mango model was approved, and Mango TV established the "Shanhai Research Institute" to focus on the field of video generation
On July 23, the Mango TV model officially passed the filing and review of generative artificial intelligence (large language model) of the Cyberspace Administration of China. Previously, Mango TV has a number of technologies such as deep synthesis services, personalized push, and search and filtering that have been filed through the algorithm of the Central Cyberspace Administration of China, laying a solid foundation for Mango TV to continue to explore the innovative application of full-scene algorithms. Mango model is a credible, controllable, manageable and usable vertical application model built around the media and entertainment industry based on the data of the radio and television industry, the knowledge and experience of program content creation, etc., which can support rich industry application scenarios such as program creative planning, content creation and generation, character anthropomorphic dialogue, and generative content recommendation. In the future, the Mango model will also make a breakthrough in the direction of video generation, and it is expected to be applied to the production of micro-short dramas and C-end content interactive products within this year. (Source: Mango TV WeChat public account)
Xiaomi TV Xiao Ai's classmates "Big Model Xiao Ai" App was pushed V4.30.1, adding film and television Q&A
On July 25th, Xiao Ai's "Big Model Xiao Ai" announced a full upgrade plan, covering core categories, including mobile phones, tablets, TVs, speakers, cars and other products. The official also announced the TV functions of the large model Xiao Ai, including film and television Q&A, family planning, fitness and leisure, etc. (Source: IT House)
Zhipu Qingyan announced the launch of the AI video model Qingying
On July 26th, Zhipu AI, a large artificial intelligence model company in Beijing, released the AI video generation model "Qingying", which can generate a high-precision video with 1440x960 resolution within 30 seconds after entering a few words to hundreds of words. In addition to text-generated videos, Clear Shadow can also support video generation from images, and plot creation and short video creation can be realized through picture videos. At the same time, the "Old Photos Move" applet based on Qing Ying has also been launched simultaneously, just upload old photos, and AI can make the photos condensed in the old time move. (Source: Beijing Daily)
ChatPV, an AI intelligent video creation engine, is open for public testing
On 29 July, Jebsen's self-developed AI intelligent creation engine ChatPV was officially launched for public beta. This open beta is the creator tool of the ChatPV online cloud service version, which provides AI intelligent video creation and generation such as film and television second creation, one-click filming, digital human, and Wensheng video. (Source: Jebsen Shares)
Bilibili launched the "AIGC Recommended Advertising Title" function
On July 25th, Bilibili launched the "AIGC Recommended Advertising Title" function. This function is a large language model trained based on Bilibili's own commercial data, which generates title content suitable for Bilibili's style by inputting keywords, and continuously optimizes the model effect to make the title creation process more intelligent and efficient. Since the launch of this function, the AI has produced hundreds of titles with a single-day trumpet greater than 10,000 yuan, with a maximum cumulative consumption of more than 100,000 yuan for a single title and a maximum cumulative exposure of more than 10 million for a single title. (Source: Bilibili Business News)
Shanghai established a national humanoid robot manufacturing innovation center
On July 25, the General Office of the Shanghai Municipal People's Government issued a notice on the "Shanghai Action Plan for Promoting the Upgrading of the Industrial Service Industry (2024-2027)". The action plan proposes to promote the deep integration of artificial intelligence and manufacturing. Focus on the application of artificial intelligence in manufacturing, R&D and design, accelerate the cultivation of suppliers who provide artificial intelligence solutions for the manufacturing industry, develop industrial corpus products such as failure analysis and process technology, promote the development of industrial large models, and promote the intelligence of the whole process of manufacturing. Establish a national humanoid robot manufacturing innovation center, create a number of humanoid robot empowerment manufacturing application scenarios in the fields of automobiles, electrical equipment production and parts processing, and form robot production solutions. Focus on scientific and intelligent services, and strengthen the application of large models in drug screening, molecular structure prediction, drug inspection and testing, etc. (Source: The Economic Observer)
Beijing released the "Artificial Intelligence +" action plan
On July 26, Beijing released the "Beijing Action Plan for Promoting "Artificial Intelligence +" (2024-2025). The action plan highlights accelerating the application of artificial intelligence, building benchmark applications in the fields of robotics, education, medical care, culture, and transportation, and striving to form 100 excellent industry large-scale model products and 1,000 industry successful cases by the end of 2025. In addition, the Action Plan proposes six safeguard measures around the core elements of application development such as computing power, data, algorithms, funds, platforms, and talents, as well as key issues in key links, and at the same time, increases security guarantees to ensure that large model applications are compliant, safe and credible. (Source: China Youth Daily)
Ali Tongyi Qianwen AI model will be unveiled at the Paris Olympics
On July 24, the International Olympic Committee (IOC) introduced at its 142nd plenary session in Paris that Alibaba, Intel and other technology companies are partners in the Olympic AI agenda. At the Paris Olympics, a series of AI applications will be unveiled. These include applications such as 360-degree live special effects, AI color restoration of black and white images, and carbon emission reduction assistance supported by Ali AI technology. The Paris Olympics will also launch the first large-scale model application, which will be supported by Ali Tongyi Qianwen and will be open to the official commentators of the International Olympic Organizing Committee to assist in the commentary of various events. (Source: Yicai)
Media convergence development dynamics
Young people from both sides of the strait carried out short video and micro-short drama exchange and research activities in Beijing
Recently, the first cross-strait youth short video and micro-short drama exchange and research visit was held at the Communication University of China. During the event, 19 works were screened, and the new ideas and technologies used in the creation presented the unique perspectives of young people on both sides of the strait. Experts from both sides of the strait and people from the film and television circles formed a jury to recommend the award-winning works of this event. Among them, the short drama "Unfinished Promise" and "Miss Duck Duck Don't Break Again!" and the short video "You Definitely Haven't Drunk" won the first prize, the short video "Meet · See You", "Echo" and "Looking for What's Inside" won the second prize, "Brick Wall" and "I Love Bean Juice" won the third prize, and the AIGC short video "Common Memory" won the special award for technological innovation. (Source: Xinhua News Agency)
The State Administration of Radio and Television issued a document announcing the latest results of the "dual governance".
On July 25, the State Administration of Radio and Television released the latest results of "dual governance". According to reports, the "dual governance" has achieved remarkable results: the active rate of TV users on large screens has increased significantly, and the ratings of programs and channels have risen simultaneously. According to China's audiovisual big data, first, the active rate of live broadcast users has increased significantly. In the first half of this year, there were 400 million live broadcast users watching cable TV and IPTV, and the total viewing time of the national audience on the big screen was nearly 150 billion hours. The average daily activity rate of live streaming users in each month was higher than that of the same period last year, with June hitting the highest level in three years, up 3.6% from 2022 and 8.2% from 2023. As of July 19, the average daily activity rate of live broadcast users this month continued to remain at the highest level in the same period in the past three years. Second, audience satisfaction and program ratings continue to improve. In the first half of this year, the attention of various types of programs on the national star channel rose in an all-round way, and the average viewing time and ratings of households achieved year-on-year growth. In the first half of this year, the average daily viewership time of TV dramas increased by 4.8% year-on-year, and the ratings increased by 5.6% year-on-year, with a total of more than 100 episodes with a single episode rating of more than 3% and more than 1,300 episodes with an audience rating of more than 2%, far exceeding the same period last year; The average daily viewing time of cultural and artistic programs increased by 13.4% year-on-year, and the ratings increased by 16.9% year-on-year; The average daily viewing time of documentaries increased by 6.1% year-on-year, and the ratings increased by 28.7% year-on-year; The average daily viewership time of sports events increased by 25.5% year-on-year, and the viewership rate increased by 15.1% year-on-year. The third is to promote the overall increase in channel ratings. The total live broadcast ratings of all channels in the country increased by 3.8% year-on-year, of which Shangxing channel increased by 9.4% year-on-year. The number of evening users of 60 satellite channels has increased compared with before the governance, and the arrival rate of 38 satellite channels such as Beijing Satellite TV and Zhejiang Satellite TV has increased by more than 20% compared with before the governance, and the arrival rate of 12 satellite channels such as Henan Satellite TV and Guangdong Satellite TV has increased by more than 10% compared with before the governance, and the arrival rate of 7 satellite channels such as Hunan Satellite TV and Jiangxi Satellite TV has increased by more than 5% compared with before the governance. (Source: official website of the State Administration of Radio and Television)
The "China Central Radio and Television Station Olympic Games Live Broadcast Technology Innovation and Development Report" was released in Paris
On July 25, the "China Central Radio and Television Station Olympic Games Live Broadcast Technology Innovation and Development Report" was released in Paris. The full text of the Chinese version of the report is 24,000 words, with 7 chapters, detailing the innovation and development process of the main station in the fields of ultra-high-definition technology, 5G, artificial intelligence, special equipment, cloud technology, virtual technology and audio technology, systematically analyzing the main station's reshaping of the Olympic narrative with technical practice, and looking forward to the infinite possibilities of the integration of media technology and sports events in the future. (Source: Guangming Daily)
CCTV's "Micro Short Drama" tab page was officially launched
On July 23, the new "micro-short drama" Tab page on the CCTV platform, China Central Radio and Television Station took a key "landing" step in building an "ecological" platform for micro-short dramas. At the content level, CCTV will make every effort to create high-quality, mainstream, and diversified high-quality repertoire; At the market-oriented level, the platform will innovate and design a variety of business models to achieve win-win, sustainable and healthy development; At the level of industrial ecology, CCTV will give full play to the influence, leadership and appeal of the new media platform of the main station to promote the high-quality development of the industry. (Source: CCTV)
"AVS Audio and Video Codec Standard" was selected as "China's Most Influential Multimedia Scientific and Technological Achievements"
On July 24, at the 30th anniversary commemoration of the CCF/CSIG Multimedia Committee, the "AVS Audio and Video Codec Standard" was selected as "China's Most Influential Multimedia Scientific and Technological Achievements" after being nominated by the Commendation Working Group and deliberated by the Steering Committee. AVS is the world's first audio and video source coding standard for 8K and 5G industrial applications, which was officially included in the core specification of the International Digital Video Broadcasting Organization (DVB) in 2022 and released as the ETSI specification in 2023. (Source: Alliance for New Generation Artificial Intelligence)
Shanghai Radio and Television Station sounded the channel frequency reform, reorganization, streamlining and lean "charge"
Recently, Shanghai Radio and Television Station held a meeting to promote the reform, reorganization, streamlining and refinement of urban channels, oriental film and television, colorful dramas, weekly broadcasting, and Shanghai TV's "three channels and two newspapers". After the reform and reorganization, Shanghai Urban Music Listening Culture Communication Co., Ltd. was officially unveiled, and the city Music Listening streamlined and refined plan, "Seagull Co-creation Plan" and colorful drama network application were also released on the spot. (Source: SMG Release)
Jishi Media has joined hands with Shenzhen Cultural Exchange to jointly build a regional cultural property rights and cultural big data trading platform in Northeast Asia
On July 21, Jishi Media Co., Ltd. and Shenzhen Cultural Property Exchange jointly signed the "Strategic Cooperation Framework Agreement", and the two sides will carry out in-depth cooperation in many fields such as cultural property rights trading, cultural digitization, data element application, and big data services based on their respective advantages, so as to jointly promote the high-quality development of the cultural industry. (Source: Jishi Media Subscription Account)
China Central Radio and Television has deepened cooperation with the France Olympic Committee, and will launch cooperative programs in tourism, gastronomy, culture and other fields
On July 26, Shen Haixiong, deputy director of the Central Propaganda Department and director of the Central Radio and Television Station of the Communist Party of China, met with Lapation, president of the France National Olympic and Sports Commission and chairman of the IOC Esports Committee, in Paris. The two sides reached a consensus on deepening comprehensive cooperation and exchanged views on e-sports and the hosting of the Winter Olympics in the France Alps in 2030. The two sides took the Olympic Games as an opportunity to launch cooperative programs in tourism, gastronomy, culture and other fields, and let global audiences know about France through the strong communication advantages of the main station. (Source: CCTV News)
6.9 China Media Group will cooperate with Medipro Group to jointly produce and broadcast news and TV dramas
On July 27, China Central Radio and Television signed a memorandum of cooperation with Spain's Medipro Group in Barcelona. The two sides reached an agreement on cooperation in the fields of media resource sharing, audio-visual program production, and new technological innovation and application. Shen Haixiong, Deputy Director of the Propaganda Department of the CPC Central Committee and Director of China Central Radio and Television, and Bennett, Chairman of Medibo, signed the contract on behalf of both parties. Taking this cooperation as an opportunity, the two sides will strengthen exchanges in sports events, film and TV drama production, technological innovation, etc., share resources, learn from each other's strengths, jointly promote the development of the media industry of the two countries, and build a bridge of friendship between Chinese and Western civilizations. (Source: CCTV News)
The Henan Bureau of Radio, Film and Television actively guides the creation of documentaries
On July 27, the Henan Radio and Television Bureau issued a document to actively guide the creation of documentaries. The first is to highlight the topic selection and planning. Focusing on the inheritance and promotion of the Yellow River culture, focusing on the brand of "Walking in Henan · Understanding China", we strengthened the topic selection and planning, guided the creation of works such as "Great Power Water Network" and "The Secret Land of the Yellow River - The Land of the Central Plains", and guided the creation of micro-documentaries, animated documentaries, and VR documentaries such as "Chinese Invention" and "Chinese Mythology". The second is to improve service guidance. Improve the one-stop service system for the whole process of audio-visual creation, clarify special personnel to follow up and dock key projects such as "My Yellow River and Me" and "Yellow Craftsmen in Intangible Cultural Heritage", establish a ledger-based working mechanism, and coordinate and solve problems in the filming process in a timely manner. The third is to build a platform extensively. We will continue to hold the China Songshan International Natural · Humanities Documentary Conference, plan and implement the "Beautiful Yellow River" documentary creation and dissemination project, regularly carry out excellent work promotion and broadcast activities, invite industry experts and the main creative team of excellent works to share and exchange experience, provide on-site guidance on major topics being planned, and provide more opportunities for learning, exchange, publicity and display for excellent documentaries. (Source: Henan Radio and Television Bureau)
Heilongjiang Radio and Television Bureau's all-media communication project helps the tourism economy
On July 28, Heilongjiang Radio and Television Bureau issued an all-media communication project to help the tourism economy. The first is to innovate communication methods. Adopt the immersive promotion of "listening + reading + enjoying", tell 100 Heilongjiang stories, produce 500 short videos, and promote the tourism resources in the stories in the way of the host's tour experience. The second is the supply of innovative content. Select the story line of the ecological barrier, the story line of the Chinese granary, and the story line of the city's growth, and launch a series of short videos such as "Sculpture in the Rice Field", "The Story of the Iron Man of Daqing" and "The Eldest Son of the Republic" to attract the audience to participate in topic discussion and interaction. The third is to innovate the promotion model. Adopt the working mode of "all-media matrix + national participation", and at the same time cooperate with Tencent News, QQ Browser, and Cultural Tourism China to launch the "Heilongjiang in the Story" solicitation activity. As of June 20, the total number of views of related new media works on Douyin and Kuaishou platforms has exceeded 3.3 billion. (Source: Heilongjiang Radio and Television Bureau)
