In order to further improve the financial literacy of the general public, enhance the awareness of risk prevention, and build a harmonious financial ecological environment, the 2024 Financial Literacy Awareness Month officially kicked off. Jointly organized by the State Administration of Financial Supervision and Administration, the People's Bank of China and the China Securities Regulatory Commission, this education and publicity month aims to popularize financial knowledge to thousands of households through a series of colorful education and publicity activities close to people's livelihood.
BOC-Samsung Life actively responded to the call of the General Administration of China to implement the work requirements of "taking on a new mission and protecting the county", and effectively delivered financial knowledge to the county villages. On September 7, 2024, BOC-Samsung Life Beijing Branch held a special event of "Taking on a New Mission, Consumer Protection at the County Level" at the World Flower Grand View Garden with the theme of "Finance for the People's New Chapter, Protecting Rights and Interests and Preventing Risks".
The activity takes "I send a stage drama to the people in the county" as the starting point, and takes the "Bank of China Samsung Cup Talent Competition" as a bridge to skillfully integrate the education and publicity of financial consumer protection knowledge into the mass entertainment activities.
Relevant leaders of the Beijing Supervision Bureau of the State Administration of Financial Supervision and Administration, He Changjiang, Deputy Secretary of the Party Committee and Chairman of the Board of Supervisors of BOC Samsung Life Corporation, Tang Mansuo, General Manager and Chief Consumer Protection Officer of BOC Samsung Life Beijing Branch, Zeng Weiwei, Deputy General Manager, and Zhou Xiang, Deputy General Manager, attended the event.
He Changjiang, Chairman of the Board of Supervisors of Bank of China Samsung Life Corporation, delivered an opening speech for the event, and Tang Mansuo, General Manager of Beijing Branch, gave a keynote speech on the protection of the rights and interests of financial consumers to many county people who participated in the event. Ma Chaolong, Secretary of the Party Committee and Chairman of the Board of Directors of the Head Office, and Wu Zan, Director of the Consumer Rights Protection Working Committee, released the Chinese and Korean versions of the "White Paper on the Protection of Financial Consumer Rights and Interests of BOC Samsung Life" through video, which expounded the working mechanism of "Chief Consumer Protection Officer, Monthly Consumer Protection Day, Consumer Protection for All" under the guidance of the "big consumer protection" pattern of supervision. Promote the integration of integrity culture and the protection of financial consumer rights and interests into the whole process of the company's operation and management, showing the new look and new trend of the company's people-centered value orientation. On the stage, dance, Beijing rhyme drums, band performances, and model performances took turns, and the county consumer protection publicity ambassador reminded everyone to be vigilant against all kinds of financial consumption risks through the wonderful "Consumer Protection Three and a Half Sentences" program, so that every participant in the event can feel a better life while imperceptibly absorbing the nutrients of financial knowledge.
Thousands of people are committed to consumer protection, and thousands of people go to the "consumer protection test". At the event site, the consumer protection education and publicity team composed of BOC Samsung Life Consumer Protection volunteers shuttled through the distribution of brochures and interactive Q&A to popularize basic financial knowledge to the general public, answer the financial problems they encounter in daily life, help them improve their awareness of financial risk prevention, establish a rational investment concept, and actively create a good atmosphere for learning, understanding, trusting and using finance.
This event is not only a cultural and entertainment feast, but also a battle to protect the security of the financial consumption environment with the participation of the whole people. BOC-Samsung Life will continue to carry out various forms of education and publicity activities on the protection of consumer rights and interests, establish education and publicity positions in county areas, open up the "last mile" of financial education and publicity, and work hand in hand with financial consumers to build a healthier, safer, more stable and harmonious financial market environment.
To protect the legitimate rights and interests of consumers, BOC-Samsung Life is in action!