In order to fully implement the spirit of the 20th National Congress of the Communist Party of China, practice the political and people's nature of financial work, continue to promote the popularization of financial knowledge, effectively improve consumers' financial literacy and risk prevention awareness, and cultivate a financial culture with Chinese characteristics, BOC-Samsung Life actively responds to the call of supervision, adheres to the concept of "finance for the people", always puts the protection of the legitimate rights and interests of financial consumers in the most important position, and builds a working mechanism of "Chief Consumer Protection Officer, Consumer Protection Day for Everyone", focusing on the theme of "Finance for the People, Protecting Rights and Interests and Preventing Risks". Concentrate on the 2024 "Financial Education Publicity Month" to convey the positive energy of the insurance industry.
With the theme of "Finance as a New Chapter for the People, Protecting Rights and Interests and Preventing Risks", the company took financial education and publicity as the starting point, and began with Ma Chaolong, Chief Consumer Protection Officer, Chairman and Secretary of the Party Committee, and Wu Zan, Director of the Consumer Rights Protection Working Committee, releasing the "White Paper on the Protection of Financial Consumer Rights and Interests of BOC Samsung Life" (Chinese and Korean bilingual version), which clarified in detail that BOC Samsung Life, as the main body responsible for the protection of the rights and interests of financial consumers, thoroughly implements the integrity culture and the protection of the rights and interests of financial consumers into the whole process of the company's operation and management. It has become the general recognition and conscious compliance of all employees of the company, and the chief consumer protection officers of 15 branches under the jurisdiction have released a series of short videos of "Chief Consumer Protection Talks about Consumer Protection" around the three themes of "Protecting Rights and Interests", "Finance for the People" and "Risk Prevention", so as to achieve differentiated financial education and publicity, and accurately improve risk identification and prevention capabilities in combination with specific financial scenarios of different groups of people. With the "Consumer Protection Guardian All the Way" as the starting point, we signed a demonstration base for consumer protection education and publicity cooperation, actively promoted the special action of "Taking on a New Mission and Consumer Protection County Tour", and opened up the "last mile" of financial education and publicity; On the basis of "Chief Consumer Protection and Consumer Protection", the "top leaders" of the first-level branches under the jurisdiction are organized to go to the front line to demonstrate and lead consumer protection education and publicity; Focusing on the "First Lesson of Financial Consumption for Key Populations", focusing on the four key groups of "the old, the young, the new and the disabled", we will achieve differentiated financial education and publicity, and accurately improve the ability of risk identification and prevention in combination with the specific financial scenarios of different groups of people; Featuring the "Consumer Protection for All" short video competition, the creation of short videos for consumer protection stimulates and enhances the enthusiasm of all employees for consumer protection work.
During the financial consumer protection education and publicity activities, 3,553 internal and external staff from 40 institutions under the jurisdiction of the company all participated in the education and publicity activities, and all the chief consumer protection officers and main leaders of the head office and branches participated in the consumer education and publicity activities, of which the company's leaders gave lectures or directly participated in the activities 77 times. The company made concerted efforts online and offline, carried out a total of 670 online and offline education and publicity activities, carried out 384 online publicity, and released 154 original messages, including 82 original risk warnings; 286 on-site education and publicity activities were held, including 51 "into the countryside", 50 "into the community", 49 "into the campus", 32 "into the enterprise", 49 "into the business district", 55 other on-site activities, covering 65 offline activities at the grassroots level in the county, and carrying out various forms of offline activities such as knowledge education, lectures, program performances, and games for different groups of people such as new citizens, the elderly, teenagers, the disabled, and foreigners. A total of 26,339,800 consumers have been reached.
Intensify the publicity of the mainstream media, and the head office and branch released 169 publicity reports on the activities through the mainstream media, focusing on the highlights, characteristics and results of the education and publicity activities, and publicizing the official release of the company's "White Paper on the Protection of Financial Consumer Rights and Interests", the construction of the consumer protection cultural corridor, the short video contest of "Consumer Protection for All" short video contest and the "Take on a new mission to protect the county" and other activities, so as to convey the positive energy of finance for the people.
The joint office of the general branch, the launching ceremony set sail strongly
On September 2, the head office of Bank of China Samsung Life Insurance Co., Ltd. and Liaoning Branch held the launching ceremony of the "2024 Financial Education Publicity Month" in Shenyang, the chairman of the company, Ma Chaolong, the deputy general manager of the company, Wu Zan, the director of the Consumer Affairs Committee, and Wu Jing, the general manager of Liaoning Branch, attended the kick-off meeting. Liaoning Branch and Shenyang Yuhong District Aiguo Village paired up to build a "Financial Education and Publicity Cooperation Demonstration Base", and held an unveiling and insurance donation ceremony at the meeting, giving accident insurance to the resident villagers of Aiguo Village, with a total insurance amount of 1.5 million yuan. The chief consumer protection officer actively took the lead, combined with the "five entry" consumer protection education and publicity, close to the actual work requirements of consumer life, and held the launching ceremony of the "Financial Education Publicity Month" activity in various forms such as entering business districts, rural areas, and communities. Anhui Branch held the launching ceremony of the 2024 Financial Education Publicity Month in Hefei Binhu Intime City, which was strongly supported by Hefei Anti-Fraud Center, Hefei Wannianbu Street and citizens. The kick-off meeting of the 2024 "Financial Education Publicity Month" activity was held in the Huida New Territory Community of Zhengzhou Branch, which integrated financial check-in and play activities, and attracted the community to participate in it through the method of "mutual learning, interaction and mutual promotion", announcing that the 2024 "Financial Education Publicity Month" activity of BOC Samsung Life Insurance carries an important social responsibility and sets sail.
In order to further promote the construction of consumer protection culture, the "Consumer Protection for All" short video contest was launched for all employees of the company during the publicity month, and the enthusiasm of all employees for consumer protection work was stimulated and enhanced through the creation of short videos of consumer protection, and the vitality of consumer protection education and publicity was comprehensively enhanced through online platforms such as official WeChat, official website, video account, and mainstream media. The competition set up the "Best Creativity Award", "Most Education Award" and "Most Popular Award" three awards, the whole jurisdiction of the institutions actively participated, a total of 25 outstanding works were selected for the competition, after fierce competition, a total of Fujian Branch "The Adventures of Little Fish Ball", Liaoning Branch "Vigilance Financial Jianghu "Ambush on All Sides", Suzhou Branch "My Insurance Life: Gathering Financial Power to Create a Better Life", Anhui Branch "Consumer Protection Awakening Lion Exercise", Guangdong Branch "Service Comes from Details, Responsibility Highlights Temperature", Jiangsu Branch Relay Talk Youth, Struggle to Build New Achievements", Shaanxi Branch "Qinchuan Baili Hospitality, Five Tips to Travel Together", Sichuan Branch "Sichuan Opera Changing Face Talks about Consumer Protection", Beijing Branch "Engaging in Money Bureau in the Bureau" 9 works broke through and won awards, effectively improving the width and breadth of education and publicity.
In-depth implementation of the "Self-Discipline Convention on the Protection of Consumer Rights and Interests in the Insurance Industry"
Actively cultivating a financial culture with Chinese characteristics and consolidating the construction of a culture of integrity, the company released "Practice<消保自律公约>, Be a Firm Defender of the Legitimate Rights and Interests of Financial Consumers" on its official WeChat account to publicize the key contents of the "Self-Discipline Convention on the Protection of Consumer Rights and Interests in the Insurance Industry" to consumers, demonstrating the company's determination to sell and serve with integrity. The special training and examination of the "Self-Discipline Convention on the Protection of Consumer Rights and Interests in the Insurance Industry" was organized and carried out throughout the jurisdiction, with 2,941 participants and 2,938 people passing the examination, with a pass rate of 99.90%. Through self-discipline and standardization, we should restrict sales and service links, pay attention to integrity and due diligence, standardize marketing and publicity, pay attention to customer experience, pay attention to consumer information protection, improve the quality and effectiveness of consumer education and publicity, and let self-discipline, compliance and consumer protection awareness take root in the hearts of every internal and external staff.
"Consumer protection guards all the way" layout normalizes the "five entry" network
BOC-Samsung Life actively responded to the call of the regulators, signed a demonstration base for consumer protection education and publicity cooperation with the "Consumer Protection Guardian All the Way" as the starting point, actively promoted the special action of "Taking on a New Mission and Consumer Protection County Tour", opened up the "last mile" of financial education and publicity, focused on key groups of financial consumers, carried out a series of five-entry activities, and carried out various offline activities such as knowledge education, lectures, program performances, and games for different groups of people such as new citizens, the elderly, teenagers, and foreigners. A total of more than 57,000 people participated in the event, which effectively improved the effect of consumer protection and social effect, and enhanced consumers' trust and satisfaction with the financial industry.
Self-written and directed, and built a stage of "I send a stage to the masses".
BOC-Samsung Life Headquarters, together with Beijing Branch, held a special event for the 2024 "Financial Education Publicity Month" at the World Flower Grand View Garden. The event used the "Bank of China Samsung Cup Talent Competition" as a bridge to skillfully integrate financial consumer protection knowledge education and publicity into mass entertainment activities. The chairman of the board of supervisors of the head office delivered an opening speech for the event, and the general manager of the Beijing branch gave a lecture on the theme of the protection of the rights and interests of financial consumers to many county people who participated in the event.
BOC Samsung Life Fujian Branch and Bank of China Fujian Branch jointly held the 2024 Financial Knowledge Popularization Activity of "Finance for the People, Protecting Rights and Interests and Preventing Risks, Mid-Autumn Festival Full Moon Reunion, Financial Guardian Warm Heart'". The event promotes the in-depth implementation of consumer rights and interests protection through financial knowledge garden parties, Mid-Autumn Festival performances, difficulties assistance and other forms, and sows the seeds of financial knowledge to the community in an interesting and close to people's lives, so as to convey the temperature and power of finance. The company selected the violin solo "Xinjiang Spring" program, and the melodious tune pushed the atmosphere to a climax. The chief consumer protection officer of Fujian Branch came to the "Consumer Protection Publicity Station" to explain the protection of financial consumer rights and interests and anti-fraud knowledge to the people participating in the activity.
Bank of China Samsung Life Shandong Branch, Bank of China Shandong Branch, Bank of China Insurance Co., Ltd. entered Quancheng Square to jointly carry out centralized publicity and education activities. Through the explanation of real cases, the branch revealed the harm of common financial risks such as illegal fundraising and financial fraud to the public, and taught the methods of identifying and preventing financial risks. The consumer protection volunteers performed and directed the programs written and directed by themselves, watched the programs such as "Anti-Fraud Calories", "Consumer Protection Allegro", and "Consumer Protection Three and a Half Sentences", and promoted financial knowledge to residents and friends in the form of "game + education", so that they could understand financial consumer protection knowledge in a relaxed and happy atmosphere.
Long-term publicity, the "Financial Education Cooperation Demonstration Base" was unveiled
BOC Samsung Life Jiangsu Branch and Nanjing Huayang Jiayuan Community held the unveiling ceremony of the "Financial Consumer Protection Education and Publicity Cooperation Demonstration Base", and the Chief Consumer Protection Officer and Community Director of Jiangsu Branch delivered speeches for the event, presenting financial consumer protection education and publicity materials and bookshelves to Huayang Jiayuan Community. The two sides said that the establishment of the cooperation demonstration base is a necessary means based on the current period of high incidence and frequent occurrence of illegal financial activities, and the establishment of the base is conducive to the formation of a co-governance situation of coordinated protection of consumer rights and interests between the two sides. In the future, the base will not only be an important position for residents to learn financial knowledge and protect their own rights and interests, but also an important force for both sides to work together to build a harmonious, safe and healthy financial consumption environment.
BOC Samsung Life Qingdao Branch signed a contract with Baiyunshan Community, Chengyang Street, Chengyang District, to set up public welfare services in the community, and arranged excellent customer service managers to work on-site every Tuesday to provide professional and normalized financial services for community residents and answer insurance-related questions. The two sides will further deepen cooperation and carry out various activities in the areas of joint construction of the party and the masses, financial literacy popularization, volunteer services, and care for special groups, so as to enhance the sense of security and happiness of community residents.
The Chief Consumer Protection Officer of Bank of China Samsung Life Shijiazhuang Central Branch led volunteers into Tatan New Village Community, Qiaoxi District, Shijiazhuang City, to preach financial knowledge and distribute leaflets. The establishment of the post station is a successful practice of financial institutions to implement the people-centered value orientation, establish a normalized education and publicity mechanism, and improve the satisfaction and sense of gain of the masses with high-efficiency and high-quality grid services.
The Consumer Protection Publicity Group volunteered to pass on financial knowledge
Bank of China Samsung Life Insurance Henan Branch, together with Bank of China Henan Branch and other seven financial units, entered the Yellow River Institute of Science and Technology. This activity takes the core of financial work as the starting point, enriches the form of publicity, innovates the form of activity from the perspective of "identity" experience, and takes "experiencing the work content of financial workers" as the core idea to create an immersive and interesting "24 minutes of financial work", providing students with a new perspective of financial knowledge learning, and guiding students to discover more details and content of financial knowledge by looking at the world with a different identity. At the event site, in the relaxed atmosphere of the band performance, students immersed themselves in the experience of starting with a "work card", experiencing the "financial workstation" in order, and receiving "salary" after completing all work projects, and students on campus learned financial knowledge in an interesting experience.
The launching ceremony of the 2024 Conghua District Financial Education Publicity Month and the inaugural meeting of the Rural Finance Publicity Group, jointly organized by Bank of China Samsung Life Guangdong Branch and Bank of China Conghua Branch, were held in Fogang Village, Taiping Town, Conghua District, announcing the establishment of the "Rural Finance Publicity Group" composed of the first batch of financial village officials in Conghua District, and awarding flags to the relevant financial institutions of the publicity group. The general manager of BOC Samsung Life Insurance Guangdong Branch presented financial knowledge books to the villagers' representatives, and the lecturers of the rural financial propaganda group gave lectures to the villagers, popularizing financial knowledge and teaching fraud prevention methods.
Bank of China Samsung Life Insurance Suzhou Branch, together with Bank of China Changshu Branch, visited Changshu High-tech Park Secondary School to carry out education and publicity activities. At the beginning of the event, the financial education promotional video "Dream Customization" was played, which used stories that happened around them to remind students to consume rationally, stay away from illegal financial activities, and cultivate the concept of rational borrowing. The event also invited the police officer of Changshu High-tech Park Police Station to bring an anti-fraud lecture to enhance the students' ability to recognize and prevent fraud.
BOC Samsung Life Zhejiang Branch, together with the consumer protection propaganda and education staff of Bank of China Securities Zhejiang Branch, came to China Postal Express Logistics to carry out financial protection publicity and education activities with the theme of "Finance for the People, Protecting Rights and Interests and Preventing Risks" to the couriers who are struggling in the city.
Bank of China Samsung Life Liaoning Branch, Bank of China Liaoning Branch and Bank of China Insurance Liaoning Branch carried out activities such as "Financial Knowledge Lecture Hall" and "Fun Game Interaction" at Shenyang Taoxian Airport to popularize the eight rights and interests of financial consumers, basic financial knowledge, laws and regulations on the protection of consumer rights and interests, and practical skills to prevent financial fraud.
Focusing on special groups and carrying out "financial literacy classes"
BOC Samsung Life Sichuan Branch, together with Bank of China Liangshan Branch, walked into Liangshan Yuecheng Square, focusing on local ethnic minorities and actively carrying out education and publicity activities. During the event, the propagandists distributed leaflets to the ethnic minorities and the elderly with weak financial knowledge to introduce the eight rights and interests of financial consumers and insurance knowledge in detail, and this activity popularized financial services and knowledge to ethnic minority areas, enriching the form of education and publicity in grassroots areas at the county level. The Mianyang Central Branch of Sichuan Branch and the Longjianian Community Neighborhood Committee of Mianyang High-tech Zone worked side by side, combined with the traditional customs of the Mid-Autumn Festival, to jointly hold a "Mid-Autumn Festival Neighborhood Narrative, Summer Yang Reunion" activity, which skillfully integrated the content of the financial education publicity month into the scene and increased the interest of the activity.
Bank of China Samsung Anhui Branch and Bank of China Hefei Branch held a financial education publicity activity for foreign students at the Bank of China Anhui Financial Education Demonstration Base. Taking advantage of the opportunity of the Mid-Autumn Festival, the event was also interspersed with handmade links with the theme of Mid-Autumn Festival culture, so that foreign students could deeply feel the unique charm of Chinese culture.
The staff of BOC Samsung Life Tianjin Branch walked into the Meituan takeaway business in Anshan Road, Heping District, and introduced the financial knowledge of telecom fraud and other financial knowledge to the takeaway brother in detail through the distribution of promotional materials and vivid case explanations, and taught practical anti-fraud skills, such as verifying the identity of the other party and not leaking personal information at will. Build a solid line of financial security for new citizens.
Go deep into the countryside and carry out the activity of "financial knowledge catch-up".
Bank of China Samsung Life Insurance Shaanxi Branch, together with Bank of China Dongxin Street Branch, Bank of China Insurance, Bank of China Consumer and other financial institutions, went to Jixian Town, Zhouzhi, Shaanxi Province to carry out the "Financial Knowledge Catch-up Gathering" activity with the theme of "Taking on a New Mission, Consumer Protection County Tour". The propagandists skillfully used the lively atmosphere created by the township fairs and agricultural festivals to carefully set up the "consumer protection mobile guardian station" to popularize basic financial knowledge and prompt financial risks to the local people, and through the distribution of publicity leaflets, on-site explanations and other forms of propaganda and education, around the eight rights and interests of financial consumers, prevention of telecommunication network fraud, prevention of illegal fundraising, protection of personal information, etc., to help the grassroots people understand how to conveniently obtain formal financial services.
Walk into the old revolutionary base area and deeply practice the financial culture with Chinese characteristics
Wang Xin, Chief Consumer Protection Officer of Bank of China Samsung Life Insurance Shijiazhuang Central Branch, led party member representatives and consumer protection volunteers into Pingshan County, the old revolutionary base area, to carry out the activities of "Sending Warmth to the Old Area and Taking on a New Mission" and "Consumer Protection County Tour". At the former site of the United Front Work Department of the CPC Central Committee, through rich historical documents and physical displays, employees can deeply understand the glorious course and great achievements of the united front of the Communist Party of China, and further strengthen their confidence and determination to take the road of financial development with Chinese characteristics. In Dongfeigou Village, Xiahuai Town, the chief consumer protection officer led party member representatives and consumer protection volunteers to communicate face-to-face with the people in the old area, using simple language and vivid cases to explain financial knowledge, prompt financial risks, and effectively improve the financial literacy of the people in the old area. Go deep into the poor families in the old area, visit and comfort the people in need, and show the company's mission and responsibility in the new era.
BOC Samsung Life has always adhered to the people-centered approach, always pursued the concept of "finance for the people", continued to uphold the core values of "customer-centric", deeply practiced the political and people's nature of financial work, firmly guarded the legitimate rights and interests of financial consumers, strengthened financial education and publicity, enriched the form of education and publicity in grassroots areas at the county level, unswervingly followed the road of financial development with Chinese characteristics, and comprehensively improved customer satisfactionTo meet the higher requirements of the public for financial and insurance services, and strive to become the "guardian" of people's better life.