Recently, under the unified deployment of the State Administration of Financial Supervision and Administration, the People's Bank of China and the China Securities Regulatory Commission, SPD Credit Card has comprehensively launched the 2024 "Financial Education Publicity Month" activity around the theme of "Finance as a New Chapter for the People, Protecting Rights and Interests and Preventing Risks", actively responding to the special action call of supervision to "take on a new mission and consumer protection county line", and jointly with Wanxiang Town Ping An Office to send financial consumer protection knowledge to Wanxiang Town, Pudong New Area, Shanghai and surrounding villages and towns through various special activities, sinking the focus of education and publicity. Promote financial education to reach the grassroots people, so that more people can "learn, understand, trust, and use finance" at their doorstep.
Walking through the streets and alleys, loudspeakers, anti-fraud propaganda delivered to homes
"Life is a wilderness, you have to polish your eyes against fraud", "Participating in illegal fundraising, it is equivalent to not having to suffer hard", "The temptation of high interest rates is not gullible, don't give scammers performance", a catchy, concise and easy-to-understand financial consumer protection knowledge spread through the loudspeaker throughout the streets and alleys of Wanhong Village, passing villagers couldn't help but stop, stop to listen and carefully ask the staff of Pudong Development Credit Card on the scene on the doubts, the staff all patiently answered the villagers' questions one by one, which caused the villagers to sigh and benefit a lot.
It is reported that Wanhong Village covers an area of 3.8 square kilometers, and most of the people living in the village are elderly. In view of this situation, according to local conditions, according to the various types of fraud that the elderly are prone to encounter in their daily life, focusing on the prevention of telecommunication fraud and illegal fund-raising, etc., the Pudong Development Credit Card tailors easy-to-understand anti-fraud propaganda slogans for the elderly, and the loudspeaker is scrolling to popularize anti-fraud knowledge to the villagers.
"Learning these anti-fraud knowledge through loudspeakers, not only do you have more ways to learn, but also the learning methods are particularly novel, and you can also discuss them with friends in the field." Uncle Wang, a villager who lives in Wanhong Village, expressed his heartfelt appreciation.
Consumer protection propaganda and education to catch up with the big set, escort the elderly and help the elderly
The scene of Wanxiang Town Market is crowded and very lively, all kinds of commodities are full of stalls, and many vendors are shouting and selling, a scene of autumn harvest joy. In the busy market, the booths set up by SPD credit cards are particularly eye-catching, and the staff are in full swing to promote financial consumer protection knowledge to many villagers. "Sister, the main characteristics of illegal fundraising are these points, we must pay attention to screening" "Uncle, this is a common type of centralized fraud, mainly ......" At the scene, the staff held propaganda color pages to publicize financial knowledge to the stall owners and villagers in the bazaar, focusing on the harm and identification methods of preventing illegal fundraising and telecommunication fraud, anti-money laundering, false credit repair and other behaviors.
Focusing on fixed publicity points, SPD Credit Card organized a number of financial publicity teams to carry out "street-sweeping" financial consumer protection publicity, which not only popularized financial knowledge, but also shortened the distance between financial institutions and the masses, so that the masses could truly feel the warmth of financial services. "I have also encountered some of these examples you mentioned, I didn't know if it was true or false before, but I suddenly realized after listening to your propaganda, thank you!" Sister Tian, a villager in Wanxiang Town, sighed.
A big stage for consumer protection villagers, and financial education is down-to-earth
"I received a strange call, saying that your card was stolen" to "the consumer guards broke the scam and no longer let the tragedy happen", accompanied by the original song "The Consumer Guard" made by Pudong Development Credit Card, the staff sang and danced, the lyrics were catchy, the melody was enthusiastic, expressing the determination and confidence to protect the legitimate rights and interests of consumers, and the activity of "I send a stage play for the masses" was officially launched. Although the sun was scorching that day, the event still attracted many villagers to watch, and men, women and children gathered together, which was very lively.
At the event site, singing and dancing, magic, cross talk, talk shows and other wonderful programs were overwhelming, and the audience applauded. At the same time, during the break in the program, the staff of SPD Credit Card used the stage backdrop "Finance for the People New Chapter, Protecting Rights and Interests and Preventing Risks" and promotional leaflets to conduct on-site interactive questions on the content of consumer protection education, a series of financial questions that are close to life, practical and indicative, so that the masses can enjoy the audio-visual feast at the same time, but also harvest the knowledge of consumer protection, which is quite effective.
The wall painting is used as a media to promote consumer protection and build a financial safety net
"There is a trick to fight fraud, and you will definitely not be hit by a 'knife'", the bright font and the concise and easy-to-understand comics attracted many villagers to stop and watch. Different from the regular lectures or leaflet distribution, SPD Credit Card chooses a form that is closer to the lives of the villagers and is easy to be widely accepted, transforming the carefully arranged anti-fraud guide into illustrated wall paintings, which are cleverly painted on the walls of houses with large traffic in Wanxiang Town.
In fact, the splendid "Consumer Protection County Tour" activity is just a microcosm of SPD Credit Card's consumer protection education in recent years. It is understood that in order to further cultivate the consumer protection awareness and literacy of financial consumers, and continue to improve the sense of gain and satisfaction of financial consumers, SPD Credit Card has continued to carry out a series of impressive consumer protection publicity and education activities through the "online + offline" three-dimensional publicity matrix, together with authoritative media and community grassroots.
Online, SPD Credit Card promotes financial consumer protection knowledge to consumers through official Weibo, WeChat, APP channels and external media in the form of micro-films, long pictures, comics, etc. Offline, a number of activities were carried out around a number of important time points such as the "3·15 Education Publicity Week" and "Financial Consumer Rights Protection Education and Publicity Month", and the "Five Entry" offline publicity activities were carried out through the five major scenarios of "entering the countryside", "entering the campus", "entering the enterprise", "entering the business circle" and "entering the community", sinking down to the grassroots level and actively promoting financial education to reach the grassroots people.
General Secretary Xi Jinping pointed out: "In the new era and new journey, financial work should stand firmly on the people's position, enhance the diversity, inclusiveness and accessibility of services, and better protect the rights and interests of financial consumers." According to the relevant person in charge of the credit card of Shanghai Pudong Development Bank, "Shanghai Pudong Development Credit Card has always adhered to the service concept of 'people-centered', continued to practice the concept of finance for the people, and is committed to building a solid barrier for the protection of the rights and interests of financial consumers. At the same time, the person in charge said that in the future, SPD Bank credit cards will continue to optimize financial products and services to provide consumers with a safer, more convenient and more efficient financial consumption experience. At the same time, we will continue to strengthen the protection of the rights and interests of financial consumers, and carry out more forms of financial literacy education to make financial knowledge deeply rooted in the hearts of the people, help consumers improve their ability to protect their rights and interests, and jointly promote the sustainable and healthy development of the financial industry.
New Media Editor: Xu Zheng
China Net Finance Official WeChat (ID: zgwcjzx)