Wang Shuquan did not expect that five years after his son graduated from Hailiang Experimental Middle School, he would become associated with Hailiang Group again in another capacity - "franchisee". This change of identity also opened a new chapter in the fresh food industry.
0 1 The edge of Hailiang education, the first acquaintance with Mingkanghui
More than 20 years ago, Wang Shuquan went to Shanghai from his hometown Sichuan to work hard. From chef to head chef to founding his own restaurant brand, he worked his way up the ladder and made his home in Shanghai.
In a blink of an eye, in order to provide him with a better learning environment, Wang Shuquan learned about Hailiang Education Group through a friend's introduction. After the field trip, the clean campus environment and excellent teaching management made Hailiang Experimental Middle School his ideal choice. My son spent three years of fulfilling high school here, and was successfully admitted to Suzhou University of Science and Technology in 2019.
Witnessing the growth and transformation of his son, Wang Shuquan has also become a firm "promoter" of Hailiang Education, and constantly actively recommends the children of relatives and friends to enroll.
In the process of accompanying his children to grow up, Wang Shuquan has a deeper understanding of Hailiang Group, including the group's fresh food brand - Mingkanghui. However, at that time, his catering career was booming, and he had no plans to transform.
0 2 Opportunities at the doorstep, opening a new chapter
At its peak, Wang's F&B brand expanded to seven outlets, but due to the poor market environment, the number of his outlets gradually shrank to one. When he began to seek new development opportunities, he thought of the fresh food industry related to the catering industry.
Coincidentally, in 2021, a Mingkanghui was opened at the doorstep. When her niece, who was studying at Hailiang Experimental Middle School, came back, she saw Mingkanghui downstairs and was pleasantly surprised to share with her family that she had also bought fruits at Mingkanghui in school, which were fresh and delicious.
Later, Wang Shuquan's sister began to work in the store, and after coming back, she frequently praised him: "Mingkanghui has done a very distinctive job." Through his sister, he learned more about Mingkanghui. Fresh ingredients, high-quality service, a unique Nissin model and a marketing strategy close to young consumers ignited the spark of his transformation.
"When I was a child, I used to sell vegetables in my hometown, and I was exposed to the fresh food industry very early." Wang Shuquan said with a smile that he is no stranger to the fresh food industry and has always been interested, but there has never been a suitable opportunity. The niece's sharing and his sister's work experience in Ming Kanghui opened the door to the fresh food industry for him.
Wang Shuquan did not make a hasty decision, but comprehensively inspected all the fresh supermarket brands in the surrounding area. Through in-depth research and comparative analysis, Wang Shuquan was attracted by the standardized management and market potential of Mingkanghui.
It happened that the company launched a preferential policy for joining, so he found the investment manager Yuan in Shanghai with the idea of joining two or three stores at one time. However, Manager Yuan suggested that he should first contact the fresh food industry, or start steadily, starting with running a store. On July 29 this year, he officially joined his first store, Shanghai Nanguo Longyuan store.
0 3 Cross-bank operation, challenge and growth
"Take a look at the hot yellow beef! It's cheap and not expensive, it's delicious and affordable! At the door, Wang Shuquan was skillfully cutting the beef while enthusiastically selling it. There was also a loud shouting in the store.
"Although there are eight fresh food stores on this street, ours is the most trafficked." Wang Shuquan's face was filled with a proud smile. After joining, he called his sister, sister, brother-in-law and other family members to do it together, and the family devoted themselves to the operation of the store.
Although the company organized professional training before the opening, we were not used to the new work rhythm and challenges for a while. However, from the same hard work of the catering industry, they have long developed the ability to endure hardships and stand hard work. And because they have been engaged in the service industry for more than 20 years, they can quickly adapt to the requirements of Mingkanghui in the key link of serving customers.
In the daily operation, Zhao Liang, the regional supervisor, will always pay attention to the operation of the store, and will run to the store to guide and help the store solve problems and difficulties when he is free. They themselves also work hard to learn work skills, be familiar with the work process, constantly optimize the way of working, and improve their business ability and management level.
In the past month since joining, Wang Shuquan, who has been operating across the bank, said frankly that he once thought that the fresh food industry was easy, but after he really did it, he found that there was indeed a lot to learn. From how to improve customer flow and customer orders, to how to order, noodle sales, etc.
Although he has experienced some twists and turns, through a period of exploration, store sales and gross profit margin are on the rise, which makes him full of confidence and expectation for subsequent development.
Wang Shuquan has not lost sight of his original goal, and he plans to hand over the store to his family when the store is on the right track, while he focuses on finding new expansion opportunities and training more family members to become future store managers. He hopes to leverage his rich experience and network resources in the catering industry to gradually develop and grow in Mingkanghui.
0 4 trillion fresh track, people's livelihood just needs business
In Wang Shuquan's cross-border growth story, we see courage and hard work, and we also see the unlimited potential and broad prospects of Mingkanghui.
As a fresh supply chain brand under Hailiang Group, the original intention of Mingkanghui was established to ensure the food safety of Hailiang education teachers and students, and it is also committed to becoming a trusted fresh partner of every consumer, so that everyone can enjoy the beauty of fresh food.
People take food as the sky, a few green onions, a handful of vegetables, a piece of meat, although the vegetable basket is small, but it is closely related to life. As a rigid demand industry for people's livelihood consumption, the mainland's annual fresh consumption exceeds one trillion yuan, and the fresh food industry is a huge track.
Mingkanghui adheres to the concept of creating a win-win situation and looks for like-minded franchisee partners. As a close partner of Mingkanghui, the franchisee and the company are mutually trusting business community relationship, the company empowers franchisees, provides store operation and management support, franchisees focus on store operation and sales, and serve customers attentively.
We sincerely invite more people with lofty ideals to join Mingkanghui and write a new chapter of dreams on the broad stage of the fresh food industry!
END
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