At 23:59 on September 19, Huawei Mall showed that the appointment of Huawei's three-fold screen mobile phone, Huawei Mate XT Extraordinary Master, ended, with more than 6.85 million reservations.
At 10:08 on September 20th, the Huawei Mate XT Extraordinary Master officially went on sale. After the start of the rush to buy, all models of the Mate XT are "empty". At present, online platforms such as Huawei Mall, JD.com, and Tmall flagship stores all show "temporarily out of stock".
In the morning of the same day, Yu Chengdong, Executive Director of Huawei, Chairman of the Board of Directors of the Device BG, and Chairman of the Intelligent Vehicle Solution BU, appeared at the flagship store on Jingdong Road in Hainan to attend the first batch of delivery ceremonies of the Huawei Mate XT Extraordinary Master. Yu Chengdong said at the delivery ceremony that Huawei's triple folding screen mobile phones are selling far more than expected, and the team is working overtime to expand production capacity.
It is reported that Huawei Mate XT has a total of three configuration versions, and the price starts at 19999 yuan. On online platforms such as HUAWEI Mall and Tmall flagship store, the same user can only purchase one unit.
As the first mass-produced triple folding screen mobile phone, the Huawei Mate XT Extraordinary Master has remained popular since the official announcement.
Pre-orders for the phone opened at 12:08 on September 7. At that time, not long after the reservation channel opened, the number of reservations in Huawei Mall had exceeded 10,000, and the number of reservations exceeded 1 million after 5 hours. In less than three days, the number of reservations for this new product in Huawei Mall has exceeded 3 million.
On the afternoon of September 10th, as soon as the Huawei Mate XT Extraordinary Master was released, a large number of citizens were already queuing up to experience this three-fold screen mobile phone in the Huawei flagship store in Nanshan District, Shenzhen.
By the afternoon of September 11, Huawei Mall showed that the number of reservations for this mobile phone had exceeded 5 million.
According to market news, on September 19, Tianfeng International Securities analyst Ming-Chi Kuo released a report saying that the latest supply chain survey pointed out that the 2024 shipment forecast of Huawei's three-fold mobile phone Mate XT Extraordinary Master has been raised from 500,000 units to 1 million units, but it is necessary to pay attention to whether the demand heat can continue after the sale (September 20).
BOCOM International believes that the mass production of three-fold screen mobile phones is expected to continue to drive Huawei's smartphone shipment share, especially the increase and penetration of high-end share. The agency is optimistic about the year-on-year growth opportunities for smartphones, especially domestic brands, in shipments this year.
In recent years, folding screen mobile phones have sprung up, and sales have continued to increase, becoming a new driving force for market growth. The active investment and layout of domestic manufacturers in folding screen mobile phones has made China the world's largest folding screen mobile phone market.
According to the latest mobile phone quarterly forecast report released by the International Data Corporation (IDC) on September 11, China's folding screen mobile phone market is expected to ship about 10.68 million units in 2024, a year-on-year increase of 52.4%; By 2028, China's folding screen mobile phone shipments will exceed 17 million units, with a five-year compound growth rate of 19.8%.
IDC predicts that China's folding screen mobile phone market will occupy about 40% of the global market share for a long time in the future. With the improvement of hinges, screens and other related technologies, the yield rate has been improved, and the price of folding screen mobile phones has continued to fall. The user experience such as the quality, thinness, screen creases, standby time and image will continue to improve, and consumer acceptance will also be higher.
However, Ming-Chi Kuo mentioned in the report that the current market estimate for global folding screen mobile phone shipments in 2024 has been lowered from 30 million to 15 million. The main reasons for the downward adjustment are that the software design does not take full advantage of the larger screen size, and the durability of foldable phones is poor. In addition, the poor profit of folding machines has also affected the willingness of brand manufacturers to develop and sell folding mobile phones. At the same time, Kuo Ming-chi said that no other Android brand plans to follow Huawei's launch of a triple-fold phone, and the biggest concern is durability.
It is understood that the screen, hinge, hinge, etc. are the most critical and highest-cost components in the folding screen mobile phone industry chain, accounting for about seventy percent of the cost of folding screen mobile phones.
Nomura Orient International Securities believes that the penetration rate of folding screens depends on the further optimization of hardware costs, such as the further reduction of the cost of hinges, screens, UTG glass, etc., which will realize the decline of the terminal price band, and the sales of folding screen mobile phones are expected to increase.
Source: Shanghai Securities News
Editor: Xiaoya