The Mid-Autumn Festival gathers, the bright moon is full, and the concern is in the arms. The Mid-Autumn Festival is not only a festival, but also a kind of feeling, but also a kind of cultural inheritance and promotion. Xiaoxian Stew knows that every gathering is worth cherishing, and every emotion should be savored. On this day of family reunion, Xiaoxian Stew joined hands with Zhang Xue, the fourth-generation inheritor of Xue's embroidery, the intangible cultural heritage of Suzhou embroidery, to launch the "Splendid Bright Moon" Mid-Autumn Festival limited gift box.
Outside the gift box, there is the thousand-year-old elegance of Suzhou embroidery, and every stitch and thread contains the wisdom and emotion of the craftsman; Inside the gift box, it is Xiaoxian Stew's persistent pursuit of quality, and each bird's nest carries a deep concern for health. "Sending Acacia through the Moon", I hope that this unique Mid-Autumn Festival limited gift can become a bridge for you to communicate with your family and friends, and make this unique gift an unforgettable memory of the Mid-Autumn Festival reunion moment.
(Xiaoxian stewed "Splendid Moon" Mid-Autumn Festival limited gift box)
It is worth mentioning that the "Splendid Bright Moon" Mid-Autumn Festival limited gift box is also paired with the quintessential popping beads of grains presented by Michelin-starred restaurants in Five Cities, which is perfectly integrated with bird's nest to present exquisite flavors, adding a healthy and nourishing background to the Mid-Autumn Festival of acacia and reunion. It is believed that the launch of this "Splendid Moon" Mid-Autumn Festival limited gift box allows consumers to feel the profound charm of Chinese culture while enjoying health.
Every stitch and embroidery are all treasures, and Chinese nourishment and intangible cultural heritage Suzhou embroidery show off oriental aesthetics
Bird's nest and Suzhou embroidery are both cultural treasures that have been inherited for thousands of years, and this cooperation is not only a collision of two Chinese millennium cultures, but also a common exploration of the expression of traditional culture in the present. Whether it is Suzhou embroidery or Xiaoxian stew, they are inheriting the essence of China's thousand-year-old culture in their own way, and at the same time constantly innovating to adapt to the development of the times.
This time, Xiaoxian Stew launched the "Splendid Bright Moon" Mid-Autumn Festival gift box, with the Suzhou embroidery artwork of "Bright Moon on the Sea" as the gift box picture creativity, implicitly expressing the emotion of "borrowing the moon to send lovesickness, the end of the world at this time", which is exclusive to China's oriental aesthetics. Xiaoxian Stew hopes that this gift box is not only a noble gift, but also a healthy care to help everyone pass on their hearts.
(Su embroidery work "Bright Moon on the Sea")
Suzhou embroidery is famous for its "fine and elegant", and its craftsmanship is very complicated. According to Zhang Xue, the extreme of a silk thread can be split into 1/256. Zhang Xue said: "Suzhou embroidery needs a stitch and a thread, a thread and a thread, a measure of time to measure kung fu, and a true love to achieve extraordinary." Just as Xiaoxian stewed ten years of ingenuity to study the mystery of bird's nest nourishment, from the origin to the process, with love, just to achieve a good bowl of bird's nest. The precious things in the world require real effort. ”
(Zhang Xue, inheritor of intangible cultural heritage Suzhou embroidery)
The same is true for the birth of a bowl of freshly stewed bird's nest, which needs to go through 30 processes such as quality inspection, soaking, hair picking, filling, stewing, and sterilization in order to present a fresh, nutritious and healthy background. As the pioneer of fresh stewed bird's nest in China, Xiaoxian Stew has been focusing on the nourishment of bird's nest since its establishment ten years ago, from the traceability of the origin of bird's nest, to the research and development of the stewing process, and the creation of the supply chain, every link has ingenuity. Taking the picking process as an example, Xiaoxian Stew adopts the 4-pick-3 inspection method, which is carefully selected by hand for many times, and strictly screened and inspected by three processes to ensure that only high-quality swallow silk can enter the next link. Ten years of ingenuity, just for a bowl of good bird's nest.
Reunion is precious, and health is always with us
In recent years, there has been a significant increase in national health awareness. According to McKinsey's 2024 Future of Health Survey, 62% of consumers in China consider health to be the top priority in their daily lives.
At the same time, according to the "2024 New Year's Gift Trend Insights" report released by CBNData, nearly ninety percent of consumers pay attention to the health and wellness attributes of gifts, and seventy percent of gift recipients have actual health needs. This trend has been fully reflected in the gift-giving behavior, health and wellness gifts have become a popular choice on major online platforms, and giving health has become a new trend! Freshly stewed bird's nest more than tripled year-on-year. Xiaoxian Stew's auspicious dragon gift box launched during the Spring Festival was also widely acclaimed, with a year-on-year increase of 150%.
As a traditional festival, the Mid-Autumn Festival is a time for relatives and friends to gather together to celebrate reunion. Xiaoxian Stew hopes to provide users with a healthy choice in this scenario.
(Five Cities Michelin Restaurant presents "Five Grains Popping Beads")
Xiaoxian Stew "Splendid Bright Moon" limited gift box, bird's nest raw materials are selected from the world's 5% pristine rainforest precious bird's nest, only from the world's top three bird's nest production areas, and picked from Xiaoxian Stew signed an exclusive exclusive bird's nest house. In addition, Xiaoxian Stew once again joined hands with the one-Michelin-starred restaurant Lu Shanglu in Beijing, the one-Michelin-starred restaurant Zixuan Jiexianglou in Hangzhou, the two-Michelin-starred restaurant Ji Pinxuan in Shanghai, the one-Michelin-starred restaurant Chaimenhui in Chengdu, and the one-Michelin-starred restaurant Suiji Courtyard in Guangzhou.
(Grain Essence Popping Beads)
Autumn and winter are the seasons for collecting, and people should focus on nourishing and storing energy. Five grains are one of the essences of Chinese food culture, and there is a saying that "five grains are nourishing" in the classic Chinese medicine book "The Yellow Emperor's Neijing". "The five grains are the seeds of plants; The seed is the essence of the plant!" As the essence of plant life, seeds contain infinite nourishing energy. The natural essence of bird's nest with the essence of the five grains pops beads, for the majority of users to present a healthy and nourishing gift.
When the traditional intangible cultural heritage culture and the Chinese nourishing culture meet at this moment, when art and food blend at this moment, Xiaoxian Stewed "Splendid Bright Moon" Mid-Autumn Festival Limited Gift Box, which contains a thousand-year-old culture, adds a healthy heart to the Mid-Autumn Festival, makes health and happiness last forever, and lets love and blessings sprinkle the world with the glory of the bright moon, and go to the feast of reunion of people with the full moon.