On September 19, the 2024 (3rd) Eco-Brand Conference was held in Qingdao, Shandong Province, jointly sponsored by the Brand Work Office of Xinhua News Agency, Xinhua Publishing House, Kantar Group, Caijing Magazine, and Saïd Business School of the University of Oxford. This conference invited heavyweight guests from academia and business circles to gather together to discuss the new paradigm of ecological brand building with the theme of "Ecology Without Boundaries, Infinite Value". Liu Jian, vice president of Xinhua News Agency and member of the party group, said that ecological brand building not only focuses on the optimization of product quality and service, but also is committed to creating an ecosystem of joint creation, symbiosis and co-prosperity and sustainable development with users and partners, which will become a new paradigm of leading brands that resonate with the times.
The conference released the 2024 eco-brand certification list, and with its breakthrough exploration and win-win cooperation practice in the field of eco-brand building, Nippon Paint won the eco-brand "breakthrough" certification. Lin Zhuofang, special assistant to the president of Nippon Paint China TUB Business Group, appeared on behalf of the brand and participated in the roundtable discussion, sharing Nippon's exploration of ecological brand building.
Nippon Paint was awarded the 2024 Eco-Brand "Breakthrough" certification
With the acceleration of a new round of technological revolution and industrial transformation, user needs are becoming more and more complex, the industrial ecology is becoming more and more integrated, and the development and competition pattern of commercial brands are being reshaped. In this context, as an emerging brand paradigm, ecological brands advocate co-creation with users, partners and customers, provide continuous iteration of the overall value experience, and ultimately achieve a win-win symbiosis between lifelong users and all parties in the ecosystem, and create a value cycle for the society, which is being recognized and practiced by more and more brands.
In this regard, Lin Zhifang, special assistant to the president of Nippon Paint China TUB Business Group, said:
"Eco-branding means that enterprises can break the boundaries between users and partners, break through traditional business models, and create and share value together with the idea of win-win cooperation. Entering a new development cycle, in the face of more complex and diverse market demand, as an ecological brand, Nippon Paint adheres to long-termism, carries out long-term investment and practice in products, talents, sustainable development, etc., and constantly explores a win-win ecological cooperation model to create higher value for customers, ecological partners and society. ”
Lin Zhifang, special assistant to the president of Nippon Paint China TUB Business Group, attended the Eco-Brand Conference and participated in the roundtable dialogue
Adhering to the brand proposition of "Nippon, refresh for you", Nippon Paint has always been based on customer needs, with deep market insight and excellent product and service capabilities, to create a new value experience for customers. Today, Nippon Paint's business scope has covered decorative coatings, architectural coatings, industrial coatings, automotive coatings, marine coatings, kitchen and bathroom substrates, protective coatings, coil coatings, powder coatings and auxiliary materials, etc., and continues to meet the diverse needs of consumers and industry customers in various fields with the power of "refresh".
Nippon Paint continues to explore innovative business models, expand the value boundaries of products and services, and continue to optimize the coating experience of customers. In the field of construction engineering, Nippon Paint relies on scenario-based thinking and accurate insight into market demand, and has launched a full-scene engineering coating integration solution covering multiple scenarios such as commercial housing, policy housing, industrial plants, hospitals, schools and building renewal, covering the whole space and system from the ground floor to the surface, interior and exterior, top to ground, and providing one-stop service solutions including consulting, design, materials, construction and acceptance to help customers achieve quality and efficiency improvement and synergistic gains.
In addition, Nippon Paint continues to explore and build a new delivery ecology with ecological partners that is efficient and collaborative. Nippon Paint advocates the "five good model" of good design + good products + good workers + good tools + good management, not only focusing on design and products, but also committed to cultivating a new generation of high-skilled industrial workers, and working closely with ecological partners to realize the visual management of the whole life cycle of engineering projects through digital and intelligent tools, and jointly promote the efficient delivery of high-quality architectural coating projects.
While creating value for customers with its own product and service innovation, Nippon Paint also focuses on the needs of the industry and society, actively explores empowerment paths on key issues such as industrial talents, green transformation, and corporate social responsibility, and promotes the sustainable development of the industry and society. Adhering to long-termism, Nippon Paint continuously invests in product development, service enhancement and sustainable practices, setting an industry model for ecological brand building and realizing an infinite cycle of ecological value.
With more than 30 years of experience in China, Nippon Paint has always been committed to working with ecological partners to apply new technologies, provide new services, shape new experiences, and build a new ecology. Looking forward to the future, Nippon Paint will continue to deepen its exploration and practice of ecological brand building, and help the industry and society move towards a greener and more sustainable future through continuous innovation and strategic layout.