As one of the first pet brands to develop fresh meat and baked food, Xian Lang has continued to show strong competitive advantages in the market performance in recent years. In the field of fresh meat baking staple food, Xian Lang has sold more than 5 million bags of staple food with its high-quality products and innovative technology, winning the trust and favor of more than 1.5 million pet families.
According to a report by the pet industry, Xian Lang recently announced that it would jointly launch the "Journey to the Origin of Fresh Food" activity with National Geographic of China, aiming to provide consumers with an opportunity to understand the source of raw materials and production processes behind the products up close.
This initiative not only demonstrates Xianlang's commitment to transparent production, but also further enhances the trust between the brand and consumers by allowing consumers to witness the whole process of products from raw materials to finished products, and perfectly interprets Xianlang's brand concept of "Born for Fresh Pet Food".
Adhere to the four fresh standards
Partnering with National Geographic to make the brand concept concrete
According to the official introduction, Xian Lang brand has always adhered to the concept of "only fresh ingredients can bring real nutrition and healthy posture to pets", and is committed to providing pets with a natural and healthy eating experience. On this basis, Xian Lang has formulated [four fresh standards] for itself, only for fresh pets.
1
Fresh selection criteria - to ensure "fresh" ingredients
Xianlang's whole line of products only uses fresh/frozen fresh meat sources, and domestic meat sources with high freshness and high transparency are preferred;
2
Scientific process standards - the use of "fresh" technology
Xian Lang adopts the new low-temperature baking process of fresh meat, which realizes the feeding of all fresh meat and the slow baking at 90 degrees at low temperature, so as to retain the true nutrition and flavor of the ingredients;
3
Strict production standards - to ensure the quality of "fresh".
Xianlang self-built factory to achieve source control, third-party safety system certification, and control every production link;
4
Double inspection standard - control the stability of "fresh".
From raw materials to finished products, all-round freshness testing, strict control of quality and stability.
Since its inception, Xian Lang has adhered to these four fresh standards, in order to better show the industry and consumers this brand concept, Xian Lang chose to carry out in-depth cooperation with China National Geographic, China National Geographic with its unique perspective and rich knowledge of geographical science, through the lens and words to reveal the natural charm behind the vast land, become the recorder and witness of the Xian Lang exploration and traceability activities.
Through this cooperation, Xian Lang hopes to present the brand concept of "born for fresh pet food" more vividly, and truly record the story behind the fresh ingredients and pass it on to the majority of users and partners. This is not only an in-depth exploration of the source of ingredients, but also a concrete presentation of the concept of fresh nutrition, through the traceability action to let consumers feel every step of pet food from the ocean, farm to pets, and further enhance the trust and recognition of pet owners in the brand.
Three-stop "Journey to the Origin of Freshness"
Just to bring fresher products to pet owners
In the documentary released by Xianlang, the first stop of the "Journey to the Origin of Fresh Fish" chose to join hands with National Geographic of China to go to Dandong, Liaoning Province to explore the origin of marine fish.
Dandong is located in the northern part of the Yellow Sea, a region known for its unique geography and natural conditions – low water temperatures, clear water and a flat, sediment-rich seabed combine to nurture an abundance of marine life, making it a rich producer of high-quality seafood.
The area is not only known for its diverse marine life, but it is also one of the sources of the core ingredient "fish" in Xianlang's pet food. With the unique natural conditions of Dandong Sea, Xian Lang is able to obtain fresh and high-quality fish, ensuring that the fish in each bag of pet food retains rich nutrition and pure taste.
In the documentary, Xian Lang takes the audience into this vast sea area to gain an in-depth understanding of every link from fishing to processing, demonstrating the brand's strict standards and high sense of responsibility for fresh ingredients. This is not only the exploration of fresh ingredients, but also a vivid interpretation of the brand concept of "born for fresh pet food".
In the second stop of the "Journey to the Origin of Fresh Food", Xian Lang led the audience to the high-quality poultry breeding base it cooperated with, and explored another important raw material of pet food - white feather chicken. In addition to fish from the deep sea, high-quality white-feathered chickens are also an indispensable part of the recipe of Xianlang pet food. White Feather Chicken is known for its muscular and low fat content, and its tender meat not only brings a rich flavor experience to pets, but also provides sufficient high-protein nutrition to help pets grow healthily.
However, raising such high-quality white-feathered chickens is far from an easy task. In this modern precision farm, the growth of each white feather chicken is strictly scientifically managed. In order to ensure the health of the chickens and the excellent quality of the meat, the farm must strictly control multiple factors such as temperature, light, humidity and air quality, and each environmental parameter is finely adjusted according to standard procedures to provide a suitable growth environment for white-feathered chickens. This high standard of breeding management not only effectively guarantees the quality of chicken, but also brings a steady stream of high-quality raw materials to Xianlang pet food.
In the documentary, Xian Lang shows the whole process of white feather chicken from breeding to slaughtering to processing, leading the audience to have an in-depth understanding of the fine management behind this ingredient, through this traceability journey, Xian Lang not only allows consumers to witness the birth process of high-quality raw materials, but also visualizes the brand's commitment to pet health and nutrition.
In the third stop of the "Journey to the Origin of Fresh Food", Xian Lang led the audience to a self-built factory in Luohe, Henan Province, and deeply explored every detail of the production process of pet food. This modern factory is not only a production base for fresh and high-quality pet food, but also a reflection of the brand's adherence to the concept of "born for fresh pet food". The factory has passed a number of international third-party safety certifications, from raw materials to production to finished product testing, the whole link is strictly controlled to ensure that every pet food can maintain fresh, safe and high quality.
In the selection of raw materials, Xian Lang insists on not using meat meal in the whole process, and all products use fresh fish and chicken as the main raw materials. This high standard of raw materials not only ensures the high nutritional value of pet food, but also ensures that pets can ingest natural and pure protein sources; In terms of production technology, Xian Lang Factory adopts a unique whole fresh meat roasting process, which is different from traditional processing methods, which can retain the original flavor and nutrients of the ingredients to the greatest extent. Xian Lang quantifies the value of freshness through data to ensure that each batch of products can meet nutritional standards, and at the same time, pet owners can intuitively feel the natural charm of ingredients.
In the documentary, the audience can clearly see how Xianlang strictly implements quality control in every link: from the selection and cutting of fresh meat, to the operation of advanced production equipment, to the final product testing, every step shows Xianlang's pursuit of details, which is not only Xianlang's commitment to pet health, but also the brand's confident expression of product safety and quality.
Through this "Journey to Trace the Origin of Freshness", Xianlang once again concretely presented its brand concept of "freshness first", which further enhanced consumers' trust in the brand. With the continuous improvement of quality requirements in the pet food industry, Xian Lang has set a new benchmark in the industry through raw materials, production, products and strict quality control.
Linking brands and consumers with traceability actions
Xian Lang will continue to focus on the all-round control of fresh pet food
The editor believes that Xianlang and China National Geographic's "Journey to Discover the Origin of Fresh Food" has a strong role in promoting the pet industry, especially pet food safety, and deepens the transparent communication between brands and consumers.
Through the traceability action, consumers can witness the source of raw materials and the production process of each pet food, and understand the quality and safety of the product from the source, which not only makes consumers more confident in the product, but also strengthens the brand's integrity and sense of responsibility.
In response to this traceability activity, Xian Lang officially said that from classic poultry meat, to fish to rabbit meat, Xian Lang has been continuously looking for fresh and stable meat sources, and at the same time, in the lock of fresh ingredients, whether from the selection of meat sources, transportation control or multi-party testing, each link is deeply checked by the brand, just to bring pets and pet owners more peace of mind, fresher nutritious food.
In the future, Xian Lang will continue to take "fresh, true nutrition" as the core theme of the brand, and always strive to provide high-quality dietary choices for pets. Whether in the past or in the future, Xian Lang will continue to focus on matters related to the all-round control of fresh pet food, continue to innovate, explore fresher, healthier and more natural ingredients and processes, and promote the pet food industry to a higher level.