Source: Boluo County Agricultural and Rural Comprehensive Service Center
With the pearl of the Dongjiang River and the jade of Luofu, Boluo is a thousand-year-old city with a long history and a gathering of humanities, with the ancient civilization of Lou more than 3,000 years ago and the history of the county for more than 2,200 years. Boluo is surrounded by famous mountains such as Luofu Mountain and Elephant Head Mountain, surrounded by green waters and green mountains, and has a pleasant ecological environment, and was awarded the "Hometown of World Longevity" in 2016. The majestic Luofu Mountain and the Dongjiang River have given birth to the Lingnan scenery with the unique Boluo charm.
Luofu Mountain lychee is on the list of the top ten seasonal delicacies
Boluo Guyi, Liyun millennium. More than 900 years ago, the great writer Su Dongpo wrote, "In the fourth spring under Luofu Mountain, Lu orange and bayberry are the newest." Eat 300 lychees a day, and be a Lingnan person", the famous sentence of "Lychee in Luofu Mountain" speaks for Luofu Mountain lychees. Luofu Mountain Lychee has the reputation of "the king of fruits" since ancient times. The earliest record of lychee in Luofu Mountain may be Zhu Fazhen's "Dengluofu Mountain Shu" contained in "Qi Min Yaoshu": "Lychee holly, the summer solstice day begins to ripen, it can be eaten in June and July, sweet and sour pleasant, and its fine core is called 'coke core', and the most precious lychee is also." "Zhu Fazhen has left the precious historical materials of "Jiaonu" lychee for future generations, and a valuable cultural heritage. In the Qing Dynasty, the historical records of Luofu Mountain lychee were more specific. In the Qing Dynasty Wu Qian's "Luofu Ji Sheng", the types of Luofu Mountain lychees are mentioned in more detail, "There are many kinds of lychees, called black leaves, said big li, said Tianyan, and said Jinfeng". Luofu Mountain Lychee has been famous for nearly 1,000 years, and the production area of Luofu Mountain Lychee has sufficient light, heat and water resources, which makes Luofu Mountain Lychee famous for its large cause and effect, small kernel, fresh color, sweet meat and crisp characteristics. In 2018, "Luofu Mountain Lychee" was approved as a national geographical indication protection product.
In order to further enhance the brand influence of Luofu Mountain Lychee, Boluo deeply excavated the cultural heritage of Luofu Mountain Lychee and carefully planned to launch the IP image of Luofu Mountain Lychee. Today, Luofu Mountain Lychee IP image spokesperson "Luo Xiaoli" finally made his official debut and met with everyone!
The overall image of "Luo Xiaoli" is smart and cute, the lychee official hat highlights the brand content of Luofu Mountain Lychee and improves the recognition, the belt is particularly integrated with the elements of Luofu Mountain auspicious clouds, the pendant of lychee and Su characters also highlights the identity of the IP image, the cute facial features design shortens the distance between the IP image and the audience, the upturned tongue highlights the delicacy of Luofu Mountain lychee, and the picture as a whole presents the artistic conception of ancient Chinese ink painting, showing the cultural core of Luofu Mountain lychee.
The launch of the IP image of "Luo Xiaoli" is an important measure for Boluo to cultivate the distinctive "Nankunshan-Luofu Mountain" leading the integrated development brand of agriculture, culture and tourism in the district, and to promote the high-quality development of Boluo's lychee industry. Next, Boluo will take "Luo Xiaoli" as the protagonist and launch Boluo's top ten agricultural products cultural and creative gift boxes, fresh lychee gift boxes, tea sets and other peripheral extensions, materialize the IP image of "Luo Xiaoli", as an effective carrier of brand communication, help the construction of the leading area around "Nankunshan-Luofu Mountain", and improve the quality and efficiency of the "Millions Project" empowered by the integration of agriculture, culture and tourism.