The 14th Kenya Travel Expo (MKTE) was held in Nairobi, the capital of Kenya, from October 2 to 4, 2024. The main activities of this expo include the opening ceremony, tourism-themed seminars, face-to-face business meetings and other theme activities, the expo aims to establish a communication platform and provide efficient communication opportunities for global tourism merchants and African tourism industry.
It is reported that as an important exhibition with the fastest development and development of the tourism industry in East Africa and even the whole of Africa, the expo has attracted 180 tourism organizations from 25 countries in Africa, Europe, the Middle East, North America and Asia. At the fair, Kenya's rich natural landscapes and unique cultural heritage were in the spotlight. From world-famous wildlife wonders, rich cultural heritage, and fun city experiences, it's all on display.
"MKTE is like a powerful engine for the development of Kenya's tourism industry, and each edition of the festival has injected a steady stream of vitality into Kenya's tourism industry. The Expo will be an important opportunity for Kenya to attract more tourists, further enhance Kenya's position in the international tourism market, and make steady progress towards the goal of becoming a world-class tourist destination. June Chepkemei, Chief Executive Officer of Kenya National Tourism Authority, said. With the continuous improvement of Kenya's tourism infrastructure, the gradual improvement of tourism service quality and the increasing abundance of tourism products, Kenya's tourism industry will surely usher in a more brilliant tomorrow.
"In recent years, Kenya is gradually becoming a popular destination for Chinese tourists to travel abroad, and its unique tourism resources and continuous improvement of tourism services are becoming increasingly attractive to Chinese tourists. During this year's National Day holiday, we organized 8 African groups, among which Yunnan tourists also participated in our customized tours. Among them, our products Fairmont Kenya Extreme In-depth Tour, Zhongxing Kenya 10 Days and other series of products have been promoted better. Chen Junhao, the head of the African long-term line of Shenzhen Wanzhong International Travel Service Co., Ltd., told reporters. At the expo, Chinese travel agencies such as Beijing Everbright International Travel Service Co., Ltd., Shenzhen Customized Tourism Dolphin Dodo, and Shenzhen Wanzhong International Travel Service Co., Ltd. participated in the exhibition.
A number of travel agencies said that in order to attract more Chinese tourists, Kenya's tourism authorities and practitioners are constantly working to improve the quality of services. Local hotels offer discounts and discounts on accommodation, as well as upgraded hotel accommodation services for Chinese tourists, arranging a variety of activities such as jungle dinners and bonfires. At the same time, transportation is also becoming more and more convenient, with an increasing number of direct flights between China and Kenya, providing convenience for Chinese tourists. With the promotion of Kenya's visa-free policy and the continuous development of tourism resources, it is believed that more Chinese tourists will visit Kenya in the future to explore this magical African land and start an unforgettable journey.
Reporter Hu Simeiwen
Courtesy of Kenya National Tourism Authority
Editor-in-charge: Ma Yinrui
Proofread by Wang Chuyun
Reviewed by Hua Fang