A few days ago, BAIC Group officially announced that Chinese designer Luo Weiji officially joined BAIC Group as the chief design officer and vice president of global design of BAIC Group. He has extensive experience in the international design field and has participated in advanced design projects for companies such as Lotus Motors, Audi Germany, Mercedes-Benz and General Motors.
At present, BAIC Group has its own brands - ARCFOX, BAIC (Beijing, BEIJING), Foton Motor, Beijing Heavy Truck, Changhe Automobile; Joint venture brands - Beijing Benz, Fujian Benz, Beijing Hyundai, Foton Daimler. In addition, BAIC Group cooperated with Hongmeng Zhixing to launch the Xiangjie S9 sedan. Luo Weiji will be responsible for the design of BAIC Group's brands.
Born on 26 December 1964 in Hong Kong, China, Lo Wai-kai graduated from the Department of Industrial Design of the Hong Kong Polytechnic University in 1984. In 1987, he graduated United Kingdom from the Royal College of Art in London with a master's degree in automotive design.
In 1987, he joined Lotus Motor Company in United Kingdom and began his career as a car designer. At Lotus, he designed Lotus Carlton, and he was also involved in a collaboration between United Kingdom's Lotus and Japan's Isuzu 4200R concept car.
Isuzu 4200R concept car
In 1990, he joined Audi Germany and worked on the design of the Audi AVUS Quattro concept car. The Audi W12 engine, a high-strength all-aluminum supercar with a paintless polished body, was a forward-looking exploration of Audi's later aluminum body technology and design, including the Audi A8.
奥迪 AVUS Quattro 概念车
In 1993, he joined Mercedes · Mercedes-Benz as the lead designer at the newly established Haute Couture Design Studio in Japan, where he worked on the design of the W221 S-Class and the Maybach Concept.
He joined Saab Motors in 2000 and served as Senior Design Director for General Motors Europe from 2004 to 2010, where he was responsible for all aspects of the design of Saab, Opel and Vauxhall, including Saab's famous concept car, the Aero X.
Aero X
From 2010 to 2021, he served as Vice President of Renault Exterior Design, during which he led the design team and played an important role in Renault's "Cycle of Life" design strategy, which is an important spirit of Renault's global product design system. Typical models include the Renault Captur and the Dacia Duster 2.
Aero X
In 2021, Moray Callum, Ford's vice president of global design, retired and was replaced by William Lo. Then in May of this year, Luo Weiji announced that he was leaving Ford.
Today, Luo Weiji joins BAIC Group as the head of design. "I hope to combine my creative talent and experience with BAIC Group's technological leadership and innovative spirit to enter a new field of automotive design and create products and services that are currently unimaginable," he said. I look forward to elevating the design team as a driving force within BAIC Group, and working with other leaders to move towards a beautiful, meaningful and sustainable future." ”
BAIC R&D Center
Luo Weiji's joining the BAIC design team will undoubtedly promote BAIC's comprehensive innovation in brand design and strategic innovation. Based on his all-round design talents, forward-looking thinking, rich experience and mature design capabilities, what changes will Mr. Luo Weiji bring to BAIC Group? We'll see!