Overview: From 2016 to 2019, the market size of the mainland medical cosmetology industry increased year by year, and by 2020, the market size of the mainland medical cosmetology industry fell to 117.6 billion yuan, and from 2021 to 2023, the market size of the mainland medical cosmetology industry gradually recovered and exceeded the market size level in 2019, and in 2023, the market size of the mainland medical cosmetology industry reached 180.9 billion yuan. Looking ahead, the scale of China's medical aesthetic market is expected to continue to expand. With the increase of residents' income and consumption upgrading, as well as the continuous application and promotion of new technologies, the medical aesthetic industry will usher in a broader space for development. At the same time, the government's supervision of the medical aesthetic industry will also be increasingly strengthened, promoting the development of the industry in the direction of standardization and specialization.
Keywords: medical cosmetology industry chain, medical cosmetology industry market size, medical cosmetology industry development trend
1. Definition and classification of medical cosmetology industry
While people pay more and more attention to health while focusing on beauty and repairing their appearance, they feel that there are more and more side effects of relying on cosmetics alone to maintain the skin, so some people have put forward the concept of medical beauty technology, that is, relying on medical methods to maintain the skin and repair the appearance. Medical aesthetic technology has quickly taken over the beauty market with its characteristics of fewer side effects and faster results. Medical cosmetology refers to the use of drugs, surgery, medical devices and other traumatic or irreversible medical technology methods to repair and reshape the appearance of people and the shape of various parts of the human body, in order to change the external shape and color of the human body and partially improve its physiological functions, enhance the external beauty of the human body, and carry out a series of treatments. Medical cosmetology can be divided into surgical medical cosmetology and non-surgical medical cosmetology.
2. Analysis of the industrial chain of the medical cosmetology industry
The industrial chain of the medical cosmetology industry mainly includes three core links: upstream raw material and medical device suppliers, midstream service providers, downstream customer acquisition platforms and consumers. The raw materials of medical cosmetology mainly include hyaluronic acid, collagen, botulinum toxin, growth hormone, sheep placenta, prosthetic materials, etc.; Medical aesthetic devices mainly include laser treatment equipment, ultrasound medical equipment, radiofrequency medical equipment, firming lifters, skin rejuvenation equipment, water light injection equipment, etc. Due to the relatively standardized industry supervision, upstream manufacturers are relatively concentrated in the industry, especially the profit margins of leading companies are relatively high. The raw materials of medical cosmetology mainly include hyaluronic acid, botulinum toxin and collagen. In terms of medical devices, the medical cosmetology device market is still an emerging market, which is highly dependent on imported brands, and it takes a long time for medical cosmetology devices to obtain production licenses, and the overall barriers to the industry are high. Midstream service providers are highly competitive, fragmented, and highly dependent on doctors. The downstream of the industrial chain mainly includes surgical consumers and non-surgical consumers.
3. The development history of China's medical cosmetology industry
Since its inception in the 40s of the last century, China's medical aesthetic industry has undergone a transformation from a public hospital-led to a vigorous development of private institutions. With the economic development and changes in aesthetic concepts, the medical aesthetic industry has entered a growth period at the beginning of the 21st century, with the introduction of technology and standardization in parallel, and the rapid rise of private institutions. In recent years, the industry has entered a period of rapid development, the market scale has expanded dramatically, and Internet medical aesthetic platforms have emerged, becoming a bridge connecting consumers and medical aesthetic institutions. Private institutions dominate the market, and the light medical aesthetic market is favored for its convenience and low risk. In the future, with the tightening of regulatory policies, technological innovation and product upgrades, as well as the trend of market sinking and rejuvenation, China's medical aesthetic industry will continue to prosper and provide more consumers with safe and effective beauty solutions.
Note: This article is excerpted from the industry analysis article "2024 China Medical Cosmetology Industry Chain Map, Development History, Development Status and Development Trend Analysis: Residents' Income Improvement and Consumption Upgrading, as well as the Continuous Application and Promotion of New Technologies, the Medical Cosmetology Industry Will Usher in a Broader Development Space [Figure]" industry analysis article.
Based on the authoritative data released by the National Bureau of Statistics, government agencies and industry associations, the "Investment Potential Analysis and Development Prospect Report of China's Medical Cosmetology Industry" released by Zhiyan Consulting combines the collection and analysis of in-depth research data, expert feedback data, internal operation data and other global data to improve the efficiency of customers' business decision-making. This report makes an in-depth investigation and research on the current situation and market of China's medical cosmetology industry, and makes a prudent judgment on the future development prospects and trends according to the development trajectory of the industry, which provides a crucial decision-making reference for investors to find new market investment opportunities and enter the investment layout of the medical cosmetology industry.
Zhiyan Consulting has been focusing on industrial consulting for 15 years and is a professional service organization in the field of industrial consulting in China. The company takes "driving industrial development with information and empowering enterprise investment decision-making" as its brand concept. Provide professional industrial consulting services for enterprises, including high-quality industry research reports, special customization, monthly topics, feasibility study reports, business plans, industrial planning, etc. Provide weekly/monthly/quarterly/annual reports and other regular reports and customized data, covering policy monitoring, corporate dynamics, industry data, product price changes, investment and financing overview, market opportunities and risk analysis, etc.