Sunshine News (Reporter Rui Yang, Correspondent Cui Haiyan) Recently, Qishan County has added a new business card of cultural tourism - Qishan Zhou Cultural Tourism Resort has been successfully approved as a provincial tourist resort. The acquisition of this honor not only adds new highlights to the cultural tourism of Qishan County, but also marks a solid step forward in promoting the integrated development of cultural tourism.
Qishan Zhou Cultural Tourism Resort has attracted a large number of tourists with its unique Zhou cultural heritage and rich tourism resources. Compared with A-level scenic spots, the evaluation standards of provincial-level tourist resorts are stricter, and more attention is paid to the overall temperament of the resort and the quality of vacation products. The resort not only provides tourists with a safe and quiet vacation environment, but also meets the diversified needs of modern people for leisure and vacation through a variety of entertainment life and physical and mental health recreational facilities.
In order to successfully create a provincial-level tourist resort, the Qishan County Party Committee and the county government attach great importance to it, carefully organize it, and formulate a detailed work plan for the creation. Through scientific planning, project construction, business innovation and service optimization, the infrastructure and supporting services of the resort have been significantly improved.
In terms of planning, in accordance with the principle of "planning first, step-by-step implementation", Qishan County has compiled the "Qishan Zhou Cultural Tourism Resort Plan", which clarifies the functional positioning of the resort and the cultural resources it mainly relies on. In terms of project construction, the infrastructure is improved, the surrounding ecological environment is renovated and the cultural elements are enriched, so that the overall appearance of the resort has been completely renewed.
In terms of business innovation, it has actively cultivated new forms of rural tourism, and promoted the in-depth integration of culture, tourism, business and sports industries by creating a Zhou cultural immersion and experiential tourism destination and a holy place for tracing the roots of Chinese culture. This not only enriches the tourism industry of the resort, but also enhances the travel experience of tourists.
In terms of service optimization, the resort continues to improve tourism elements such as "food, accommodation, transportation, travel, shopping and entertainment", and provides convenient transportation services and high-quality tourism services. At the same time, it has also strengthened the service skills training for employees and improved the overall service level of the resort.
In terms of publicity and marketing, the resort actively organizes various characteristic cultural and tourism activities, and conducts online and offline publicity through the new media marketing matrix to continuously enhance the popularity and influence of the resort. These efforts have not only polished the cultural tourism brand of "Fengming Qishan · Zhougong's hometown", but also accumulated a strong impetus for the development of the resort.
Looking forward to the future, Qishan County will continue to adhere to the concept of integrity and innovation, quality and efficiency improvement, and integrated development, further enrich the resort format, improve service quality, and enhance the comprehensive strength of tourism software and hardware. The resort will become an important support and new growth point for the cultural tourism industry in Qishan County, providing tourists with a more high-quality and rich cultural tourism experience. At the same time, it will also inject new vitality and impetus into the economic and social development of Qishan County, and promote the cultural tourism industry to a new height.