Athletic Greens, a high-end nutrition brand from New Zealand, ushered in a global brand upgrade, launched a new packaging of a full range of products that took into account both fashion sense and environmental protection, and held a brand launch event with the theme of "Do Less, Live More - Small Green Powder, Big As" in Beijing and Shanghai, China, and joined hands with many media friends and brand friends to witness this important moment.
Through video and remote connection, chris Ashenden, founder and CEO of Athletic Greens, and Tim Harrington, General Manager of China, were invited to share the quintessential AG brand philosophy of "life does subtraction, nutrition does addition".
Compared with other nutrition brands, Athletic Greens is based on the mid-to-high-end nutrition market, is a 100% "all-in-one" super nutritional supplement produced in New Zealand, and has passed the international high standard process license GMP and NSF production quality double certification. Each serving of AG products does not contain any genetically modified substances, harmful ingredients, artificial colors or artificial sweeteners.
AG is the initiator of the minimalist and pure nutrition revolution, advocating the new doctrine of pure nutrition, and solving the nutritional pain points of urban people in one go with a streamlined product line. The star product AG1, loved by many media and loyal consumers, is called "Little Green Powder", and each scoop is rich in 75 vitamins, minerals, natural food extract ingredients, probiotic prebiotics and other nutrients from natural foods. Under the busy pace of urban people's life and work, a product can meet your needs for fast and full nutritional supplementation. Throw away bottles and cans, and you'll need less space to store nutrients.
Jane Rilly and He Feng
Founder of Simple Psychology & AG China Brand Ambassador
Do Less, Live More: Life does subtraction, nutrition does addition – this is not just a slogan, AG1 encourages a streamlined lifestyle, ushers in a new revolution in simple and essential nutrition for modern people, and develops good daily habits for you. Since its official debut in the United States in 2020 and its official entry into the Chinese market in 2019, AG has taken the comprehensive dietary nutritional supplement "for everyone" as the biggest highlight, simplifying the complexity, efficiently and comprehensively replenishing the daily nutrients needed by the human body. A spoonful of small green powder, a glass of water, a day of good nutrition.
AG Little Green Powder has 7 outstanding health benefits, through daily use, you will feel the improvement of energy, support focus, delay aging, support physical recovery, support immunity, accelerate physical recovery, intestinal health to help digestion, improve hair and nail health and other beneficial improvements. At present, AG's full line of products are sold through Tmall International and the "AG Service" WeChat Mini Program.
Athletic Greens founder and CEO Chris Ashenden
Tim Harrington, General Manager of China
At the scene of the AG brand upgrade launch event, Chris Ashenden, founder and CEO of Athletic Greens, and Tim Harrington, General Manager of China, shared AG's new brand philosophy and vision for the Chinese market through remote connection. Athletic Greens CEO Chris said: "The Chinese market has always been a market that AG attaches great importance to, and we have also found that more and more people are aware of the importance of scientific intake of nutritional supplements, and gradually awaken and pay attention to It, Athletic Greens Small Green Powder will lead Chinese consumers to carry out a new revolution in simple and pure nutrition." ”。“ The Chinese market is the first overseas market outside of the AG United States. Since 2019, we have been striving to bring Chinese consumers the product philosophy of Do Less, Live More through cross-border e-commerce, providing simple and comprehensive nutritional solutions," said Tim Harrington, General Manager of China.
4 principles advocated by AG
Nutrition: We believe in essence and essentialism
Just a small scoop and contains over 75 vitamins, minerals and nutrients from natural food sources. With Little Green Powder, you only need less space to store nutrients. For those who pursue streamlining, a small green powder, a big deal.
AG1 is a nutritional supplement built just for you
AG1, for all those who seek efficient performance. AG1 is one of the few products that replenishes 75 dietary nutrients once a day, and our products are widely used and recommended, including athletes, living families, triathletes, moms, dads, comedians, best-selling authors, inventors, scientists, engineers, judo or karate black belts, novices, veterans, hunters, young people, seniors, ultramarathonists and race walkers, and you.
Comprehensive supplementation, simple and fast
A spoonful of small green powder, a glass of water, a day of good nutrition. One scoop of AG1 is rich in 75 vitamins, minerals, natural food extract ingredients, probiotic prebiotics and adaptogens (herbal conditioners). It only takes 30 seconds a day to quickly replenish all-round nutrition.
Dominate your healthy life
Our mission is to develop good daily habits for you and replenish your body with the quality nutrients you need every day. Replace bottles and cans of vitamin pills with a spoonful of small green powder every day. AG1 is crafted using the world's highest quality and potent nutrients and is rich in 75 vitamins, minerals, probiotics and superfoods.
Adia Xu Rongshan
Yoga Teacher & AG China Brand Ambassador
In 2021, AG has added a group of "Star Shine" investors to fully contribute to the global development of Athletic Greens. The new round of investors includes:
Lewis Hamilton: 7-time F1 world champion
Hugh Jackman: Oscar-winning actor and humanitarian, played by Wolverine
Cindy Crawford: Supermodel, well-known entrepreneur
Kevin Love: NBA All-Star
Steve Aoki: American musician and DJ
Michael Posner: American singer and composer
Shawn Johnson: Olympic gymnastics gold medalist and podcast host
Robin Arzon: Peloton Vice President of Programming, Peloton Star Coach and Elite Athlete
Tim Ferriss: Thought leader, investor, best-selling author, and podcast host
Dr. Atiyah Peter Attia): An internationally renowned expert and physician in the field of longevity
They insist on using AG Little Green Powder every day, making AG the foundation and part of their daily lives. We are also honored to gain their trust and will continue to adhere to the brand's original intention: to create comprehensive, convenient and high-quality daily nutrition products for everyone. At the same time, AG also officially announced the list of brand China ambassadors and close friends, as loyal users of AG Xiaolu Powder, they also used their personal experience to help AG promote in China.
Alex Chang Mengran, Video Blogger & China Brand Ambassador
Andrew Stevenson
Triathlet & Director of Operations, AG China
Start now and join the AG-initiated Revolution in Essential Nutritionism. Every day, a spoonful of small green powder, a glass of water, is as simple as that, for you to develop good daily habits.
Editor/Yueyi Su