Data monitored by Youwei Real Estate Research Center shows that last week (October 25, 2021 to October 31, 2021) 2,632 sets of new houses were sold in Shanghai, with a total of 297476 square meters, an increase of 26% month-on-month; based on the signing of high-priced houses, the average price of new houses last week rose to 58778 yuan / ㎡, up 25% month-on-month.
In January and October, the fifth batch of centralized listings was encountered, and the expansion of the selection surface was the background of positive data
In October, the fifth batch of centralized listed listings in Shanghai began to gradually enter the market: although distributed in different regions, because it entered the fourth quarter of the "bottom of the box (shipment cleanup)", so for buyers, there are more choices and different consumption power and different products in different regions.
On the other hand, after the price verification of second-hand houses, the number of available listings in the market has decreased sharply, resulting in a large number of "must buy houses this year" groups returning to the new housing track, so it has also delivered a sufficient customer pool to the new housing market.
Under the docking of the two compartments, although October can not talk about the "silver ten", at least it has brought a hint of data warmth to the market that has lasted for half a year. Thus
Second, the "two maintenance" also has a boosting effect.
If the abundance and abundance of the supply level is the background logic of the gradual repair of the October property market data; then the "two maintenance" statement of the central bank's monetary committee at the end of September has a partial confidence repair effect on the market.
Although this heat conduction effect is only effective after a month late, this is based on "the occasional gain after the continuous bearish news of the Shanghai property market", and the force under the contrast cannot be ignored.
- The relative meaning is greater than the absolute effect.
Third, some phenomena are just phenomena, and we should not take them too seriously
"In terms of regional performance, the strong performance of the suburban areas supported the city's transactions, and the top three areas in the transaction were Nanhui District, Fengxian District and Qingpu District."
Similar to this kind of facts from the data, it is often - the first data accused nerds such as treasures, and then desperately dig out the "original so" reason, once released more or less affect the minds of home buyers.
But
But at the same time, it should also be seen: "Last week," the 15 plates that entered the market, the subscription situation was divided into hot and cold: among them, Xuhui Yunjin Oriental and Pudong Nederland Garden Phase II real estate sales performance was relatively eye-catching, and the subscription rate exceeded 200%; the Jinchen Yishu in Qingpu, the Yifu Lanting in Pudong, and the Rongxin Haina Impression subscription rate in Jiading were also good, and the points had been triggered. However, there are also some real estate subscription rates are relatively poor, mainly in remote suburban real estate, Jinyuan Wutong impression subscription rate of Jinshan District is only 22%, Lingang New Area power construction real estate Takiyue Blue Bay subscription rate is less than 50%. ”
Therefore, based on the overall characteristics of the new housing market, the source power characteristics of today's new housing buyers "to see whether it is cost-effective or not to choose to participate in the frozen capital lottery" are also equally obvious, so there is a situation in which even the same product type in the same region has different subscriptions, and the bloodthirsty function of capital plays an internal role.
Fourth, a few joys and a few sorrows, the phenomenon of picking customers has been repeatedly prohibited.
Just as the so-called easy come easy go, the real estate that is popular in the market will inevitably have a small temper tantrum, and the most direct behavior transformation is to pick customers, those who do not worry about selling the real estate, from the earliest peek-a-boo, the sales office phone is not answered, the full payment is required, etc
The continuous innovation of the means of picking customers is caused by the capital needs of housing enterprises and not worrying about selling arrogance, but there is no response to the means of picking customers, which is worth playing: then the complex soil auction can be made by setting the rules of the Olympic level to make it not alarming, seemingly pediatric pickers, but so far can only repeatedly call for additional interviews?!
In summary, the data for the fourth week of October has improved, but it is not worth getting too obsessed with it, rather than having to find clues, it is better to pay attention to the legendary sixth batch of centralized listings in Shanghai, where there may be more clues worth chewing.
Good luck to all of you, including housing companies including home buyers.