拒绝理由：
1.兑换码
2.apple相关产品
—————1.兑换码——————-
类似“兑换码”“激活码”等字眼出现，都会被reject。苹果给出解释是这个功能超出了AppStore的范畴。其实原因很简单，有了激活码，你可以利用其他渠道卖商品赚钱，这是苹果严厉打击的行为。
解决方案：审核期间，不要让苹果看到这种内容
—————–2.iphone、ipad字眼———————–
运营的一个活动中，提到了ipad mini2，这是苹果系列产品。只要应用中有提到ipad、iphone等，都可能会被reject。
而苹果给出的解释是，必须在这类活动中明确声明“此活动与苹果公司无关”。
解决方案：此类活动，加上声明“此活动与苹果公司无关”
以下是苹果审核拒绝全文，有兴趣可以看一下
August 11, 2015 at 12:11 AM
From Apple
11.1 - Apps that unlock or enable additional features or functionality with mechanisms other than the App Store will be rejected
20.2 - Official rules for sweepstakes and contests must be presented in the App and make it clear that Apple is not a sponsor or involved in the activity in any manner
11.1 Details
Your app unlocks or enables additional functionality with mechanisms (礼包兑换码) other than the App Store, which does not comply with the App Store Review Guidelines.
Next Steps
Please remove this feature from your app.
Resources
It may be appropriate to revise your app to use the In-App Purchase API to provide content purchasing functionality.
In-App Purchase provides several benefits, including:
- The flexibility to support a variety of business models.
- Impacting your app ranking by consolidating your sales to one app rather than distributing them across multiple apps.
- An effective marketing vehicle to drive additional sales of new content.
- The ability to use the App Store Codes Program, which enables you to create high-value marketing campaigns by providing consumers paid content for free. To join the App Store Codes Program, please send an email to .
For information on In-App Purchase, please refer to the following documentation:
Getting Started with In-App Purchase on iOS and OS X
In-App Purchase Programming Guide
For step-by-step instructions on In-App Purchase creation within iTunes Connect, refer to the In-App Purchase Configuration Guide for iTunes Connect.
20.2 Details
Your app includes a contest or sweepstakes but it does not:
- Indicate that Apple is not involved in any way with the contest or sweepstakes.
Next Steps
It is necessary to:
- Include official rules of the contest or sweepstakes in the app
- Include an explicit statement in the contest or sweepstakes rules specifying that Apple is not a sponsor
- Ensure that the contest or sweepstake prizes are not Apple products