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今天小編為您帶來期刊論文《Buyer Behavior in Quality-Dominated Multi-Sourcing Recyclable-Material Procurement of Green Supply Chains》3 行為理論。
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increase knowledge, and leave beautiful.
Dear, this is the LearingYard Academy!
Today, the editor brings “Behavioral theory of the journal article 《Buyer Behavior in Quality-Dominated Multi-Sourcing Recyclable-Material Procurement of Green Supply Chains》".
Welcome to visit!
内容摘要：Abstract
本期推文将從思維導圖、精讀内容、知識補充三個方面介紹期刊論文《Buyer Behavior in Quality-Dominated Multi-Sourcing Recyclable-Material Procurement of Green Supply Chains》3 行為理論。
This issue's tweet will introduce the journal article《Buyer Behavior in Quality-Dominated Multi-Sourcing Recyclable-Material Procurement of Green Supply Chains》from three aspects: mind mapping, detailed reading content, and supplementary knowledge, focusing on behavioral theory.
思維導圖：Mind mapping
精讀内容：Intensive reading content
在本節中，作者首先介紹了提出的一種買方行為理論來表征在買方品質感覺不确定性下，多采購綠色采購中揭示的品質态度、心理利益和支付意願之間的關系。
In this section, the author first introduces a proposed buyer behavior theory to characterize the relationship between quality attitudes, psychological benefits, and willingness to pay revealed in green purchasing under the uncertainty of buyers' quality perception.
然後，作者提出了5個假設，并詳細介紹了假設的理論基礎。假設1：買方對供應商提供的供應品質的感覺會積極地影響買方對供應商品質的态度。假設2：買方對供應商提供的關系品質的感覺會積極地影響買方對供應商品質的态度。假設3：買方對供應商品質的态度積極地影響了他們在價格談判中的支付意願。假設3a：心理效益增加了與供應商在價格談判中買方品質态度對支付意願的積極影響。假設4：買方對供應商的關系品質的感覺與買方的支付意願呈負相關。
Then, the author proposes five hypotheses and elaborates on the theoretical basis for each. Hypothesis 1: Buyers' perception of the supply quality provided by suppliers positively influences buyers' attitudes towards the suppliers' quality. Hypothesis 2: Buyers' perception of the relationship quality provided by suppliers positively influences buyers' attitudes towards the suppliers' quality. Hypothesis 3: Buyers' attitudes towards the suppliers' quality positively influence their willingness to pay during price negotiations. Hypothesis 3a: Psychological benefits enhance the positive impact of buyers' quality attitudes on their willingness to pay during price negotiations with suppliers. Hypothesis 4: Buyers' perception of the relationship quality with suppliers is negatively correlated with their willingness to pay.
知識補充：Knowledge supplement
1、關系品質 Relationship quality
關系品質指顧客對服務性企業及其員工的信任感和滿意程度。為顧客提供專業服務(例如會計服務)、金融服務(例如保險服務)和商業服務(例如廣告代理服務)的服務性企業應重視關系品質。這些企業有以下三個共同的特點：（1）服務人員為顧客提供複雜、持續的定制化服務；（2）許多顧客對這些服務不夠了解，缺乏專業知識，往往無法正确評估服務實績；（3）市場環境和供求關系經常變化。要有效地影響顧客的購買行為，服務人員不僅應為顧客提供優質的服務，而且應做好關系管理工作，使顧客成為本企業的忠誠者。
Relationship quality refers to the trust and satisfaction customers have towards a service firm and its employees. Service firms providing professional services (such as accounting services), financial services (such as insurance services), and business services (such as advertising agency services) should emphasize relationship quality. These firms share the following three common characteristics: (1) Service personnel provide customers with complex, ongoing, customized services. (2) Many customers lack sufficient knowledge and expertise about these services and often cannot accurately evaluate service performance. (3) The market environment and supply-demand relationships frequently change. To effectively influence customers' purchasing behavior, service personnel should not only provide high-quality services but also manage relationships well, making customers loyal to the firm.
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本文由LearningYard學苑整理并發出，如有侵權請聯系删除。
參考文獻：[1] Jiuh‐Biing Sheu. Buyer behavior in quality‐dominated multi‐sourcing recyclable‐material procurement of green supply chains [J]. Production and Operations Management, 2016, 25(3): 477-497.
文案|Whisper
排版|Whisper
稽核|Wang