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430,000 faces were collected without authorization, and Xiaopeng Motors was fined

On December 14, the topic of "Xiaopeng Automobile collecting 430,000 face photos in 6 months" was on Weibo's hot search, triggering heated discussions.

430,000 faces were collected without authorization, and Xiaopeng Motors was fined

More than 430,000 photos were collected in violation of the law

Shanghai Xiaopeng Automobile Sales & Service Co., Ltd. was fined 100,000 yuan by the Shanghai Xuhui District Market Supervision Bureau for illegally collecting and uploading 431623 face photos from a third-party company for purchasing 22 face recognition cameras from a third-party company.

After investigation, it was found that the parties installed face recognition camera equipment in 7 of their stores to collect consumers' facial recognition data, and did not explicitly or inform consumers of the purpose of collection and use without obtaining the consent of consumers.

Many netizens left a message saying that the penalty for a photo was only about 2 cents, and the punishment was still too low.

430,000 faces were collected without authorization, and Xiaopeng Motors was fined

The reason for the penalty involves the monitoring of customer flow in stores

It is reported that the specific background of the penalty is that in 2019, Xiaopeng Automobile Sales Co., Ltd., the business parent company of Shanghai Xiaopeng Automobile Sales service Company, signed the "Framework Contract for passenger flow monitoring projects in Xiaopeng Automobile stores" with a company, and the contract stipulated that Xiaopeng Automobile purchased store passenger flow monitoring project services from March 2019.

In addition, just in July this year, Shanghai Xiaopeng Automobile Sales and Service Company was just fined 20,000 yuan for using other vehicles other than rail transit vehicles, public buses and trams, taxis and freight taxis to set up operational outdoor advertisements.

The equipment of the store involved has been dismantled

Xiaopeng Automobile apologized for this and has dismantled the face recognition camera equipment in the above-mentioned stores, and the uploaded face photos have been deleted by third-party companies.

As for the face data, the relevant personnel of Xiaopeng Automobile said in an interview with reporters that the face data is collected by third-party software providers, and Xiaopeng Automobile does not store such data, but only collects aggregate data such as the overall number of visits. At present, the uploaded face photos have also been deleted.

"There are many merchants punished by the Municipal Supervision Bureau this time, but due to the above reasons, Xiaopeng Automobile has received a lighter punishment, and the fine amount is lower among the enterprises that have been punished this time." Xiaopeng Motors said.

It is worth noting that the purchase of store passenger flow monitoring project services is not only Shanghai Xiaopeng Automobile Sales Service Company, but its parent company Xiaopeng Automobile Sales Co., Ltd., which is wholly owned by Xiaopeng Automobile and includes Xiaopeng Automobile sales companies across the country, such as Wuhan, Wuxi, Chongqing, Xiamen, Ningbo...

Have these local subsidiaries also adopted passenger flow monitoring services? In this regard, Xiaopeng Automobile did not reply to this.

This phenomenon of illegal collection of customer information is not uncommon, this year's "3 · 15", CCTV exposed the Kohler, BMW and other stores through the installation of cameras, and in the case of consumers without feeling, illegal collection of consumer face data.

In life, have you also encountered the situation of illegal collection of personal information?

For such phenomena, the comment area and Xiaobian to share your suggestions ~ ~

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430,000 faces were collected without authorization, and Xiaopeng Motors was fined

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Editor: Dandan Yang

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