[News-Oxcart Network]
On January 10, Bentley Auto released its global sales figures for 2021, and from the data point of view, the Bentley brand sold 14,659 units in the global market in 2021, compared with 11,206 units sold in 2020, achieving a year-on-year increase of 31%, and setting a record sales record for two consecutive years. This sales performance is mainly due to the launch of a number of new models in 2021, the realization of a new product lineup, and the continuous growth of market demand for Bentley plug-in hybrid models. According to official understanding, the Bentley brand plans to achieve pure electrification of all models in 2030.
#全球销量分析, sales of plug-in hybrid models rose steadily
Bentley plug-in hybrid models have continued to gain market popularity since their launch and helped Bentayga become the bentley brand's best-selling line in the world by 2021 and record sales, while defending the Bentayga series' leading position in the global ultra-luxury SUV segment. In 2021, Bentley Flying Spur models achieved full-year sales to the global market, as well as the launch of the Continental GT Express and 11 new derivative models in selected markets, are all important contributions to the positive market performance of the Bentley brand.
The Americas market became Bentley Motors' world number one market in 2021 and record sales volumes. The Chinese market is close behind with outstanding performance, and for the first time in nearly a decade, it achieved sales performance that was close to the same as the American market. The Bentley brand's combined sales in the Americas and China account for 57% of the total sales volume in the global market.
Globally, Bentley Bentayga accounted for 40% of sales; Continental GT series accounted for 33%, of which 60% and 40% of The Continental GT Convertibles accounted for 60% and 40% respectively; and Bentley Flying Spurs accounted for 27% of sales. As the Bentley Flying Spur plug-in hybrid model further meets market expectations, the series is expected to achieve significant growth in 2022.
Commenting on the Bentley brand's global sales performance in 2021, Adrian Hallmark, Chairman and CEO of Bentley Motors, said: "Despite a series of uncertainties in 2021, the Bentley brand has achieved contrarian growth and hit a record sales volume for two consecutive years, reflecting the strength of the Bentley brand, successful production operations, forward-looking strategic planning and global favor with customers. ”
"In addition, the Bentayga Plug-in Hybrid Edition has received positive customer feedback since its delivery, and the Bentley Flying Spur Plug-in Hybrid Edition continues to be highly anticipated by customers. This also shows that the Bentley brand is accelerating the process of electrification, thereby leading the ultra-luxury segment. The relevant data not only confirms Bentley's leading position in terms of sales and market share of plug-in hybrid models, but also highlights the brand's continuous investment in the field of electrification technology, committed to achieving the goal of pure electrification and full carbon neutrality of all products. ”
#宾利汽车全球各市场表现
In the Americas, Bentley Motors delivered a total of 4,212 units in the full year, an increase of 39% year-on-year from 3,035 units in 2020, making Bentley Motors the world's largest market. The outstanding performance of this market was mainly due to the introduction of the Continental GT Express model and the full-year sales of bentley flying spurs.
In 2021, the Chinese market became the strongest market for Bentley's sales growth for the second consecutive year, with annual sales of 4,033 units, compared to 2,880 units sold in 2020, a 40% increase in the same period last year. The Bentley Flying Spur and Bentayga in China are both major sales models.
In the European market, Bentley Motor delivered a total of 2,520 units for the full year, compared to 2,193 units in 2020, an increase of 15% year-on-year, with each model having a comparable sales performance.
In 2021, the Bentley brand maintained its consistent performance in the UK home market, with sales of 1,328 units, an increase of 14% compared to 2020.
Bentley Motors will deliver 915 units to the Middle East market in 2021 and 735 units in 2020.
In the Asia-Pacific market, Bentley Motors delivered a total of 1,651 units, a 37% increase from 1,203 units in 2020, a new high.
It is understood that by the end of 2021, Bentley Automobile has set up 240 authorized dealers in 67 countries and regions around the world.
summary:
In view of the current situation of the global COVID-19 epidemic, in 2021, when the uncertainties from the global market are the most uncertain, such a performance allows us to see Bentley's planning for future products and its commitment to creating top-level products for high-end users. We also have reason to believe that Bentley's determination to continue to bring top-of-the-line automotive products to high-end users after rolling out its pure electric vehicle product line.