Various data prove that in 2021, the ideal One will become the most eye-catching "sales dark horse" in the domestic medium and large SUV market. In the new year, in the face of the new forces of "Wei Xiaoli" car manufacturing that are in the limelight, the Great Wall, one of the traditional car companies, took the lead in launching a frontal challenge.
On the evening of January 14, the Great Wall Wei brand new car Mocha DHT-PHEV officially opened pre-sale. As the highest positioned model in its three representative product series of mocha, latte and macchiato, it is divided into two versions: long endurance and high-performance electric four-wheel drive, with a starting price of 299,000 yuan and 315,000 yuan respectively, becoming the highest-end flagship model under the Great Wall.
Its core selling point is the power of Great Wall Motor's newly developed lemon hybrid intelligent DHT technology, which consists of a Miller cycle 350bar high-pressure direct injection 1.5T high-thermal efficiency engine, a 130kW two-speed direct-drive DHT transmission with dual motors, and a 39.67kWh battery pack. On this basis, the high-performance electric four-wheel drive version has an additional 135kW drive motor at the rear axle, with a total power of up to 355kW.
Official data show that its WLTC pure electric mileage can reach up to 204km, which is the highest pure electric mileage of the PHEV model on the market today. The comprehensive cruising range of full fuel and full power is as high as 1195km, the maximum fuel consumption of 100 kilometers is 6.3L, and the electric four-wheel drive version of zero hundred acceleration only takes 4.8s. In addition, it also supports 60kw fast charging and synchronous external discharge.
At present, the PHEV hybrid model market competition is hot, BYD DM-i, Geely Raytheon Power, Chery Kunpeng DHT, and Great Wall Lemon DHT have all entered the game. Their significant commonalities, without exception, support pure electricity, series, direct drive, parallel connection, energy recovery and other rich power output solutions that are both economical and powerful, and can be switched freely according to actual needs.
And for the Great Wall Mocha DHT-PHEV, which is "open to the door" in 2022, how can it stand out among a group of strong opponents? According to the evaluation given by most netizens and media: Mocha DHT-PHEV is the biggest threat to the ideal One at present. Maybe there's something to be seen here.
High-end force, comprehensive product strength performance is strong
Just from the price can be seen, whether it is BYD Song, Han, Tang DM-i, which focuses on the price range of 200,000 yuan, or Geely Xingrui Hybrid Edition and Chery Tiggo 8 Plus, which are priced below 200,000 yuan, are not the main competitors of Mocha DHT-PHEV. It has only one rival, the ideal One within the same price point.
"On the Mocha DHT-PHEV, everything that the Great Wall can give, except for 6 seats." A veteran car enthusiast put it this way. First of all, in terms of power, the hybrid system of "1.5T+DHT" can achieve a maximum power of 291kw, a maximum torque of 570N·m, and a 100-kilometer feeder fuel consumption of 5.5L, which greatly exceeds the 245kw maximum power, 455N·m maximum torque, and 8.8L of 100 km feeder fuel consumption brought by the ideal One 1.2T three-cylinder engine + dual motors.
Secondly, the performance of mocha DHT-PHEV in intelligent driving is also better than that of most traditional car companies. The car is equipped with 5 millimeter wave radar, 12 ultrasonic radars, 4 surround view cameras, 1 perception camera, and 1 high-definition module, based on the EyeQ4 chip created by Intel Mobileye, which can achieve L2+ level HWA high-speed driving assistance and NOH intelligent pilot assistance. Although it is slightly inferior to the ideal of taking the lead in technology self-development, it is at the forefront of traditional car companies, which is also the biggest confidence of Mocha DHT-PHEV to dare to enter the 30W yuan luxury high-end car market.
Finally, it is also equipped with a smart cockpit based on the Qualcomm Snapdragon 8155 chip, with AR-HUD, 9.2-inch LCD instrument, 14.6-inch central control HD display screen, 9-inch touch panel screen, Xiao Wei Classmate 2.0 version, front seat ventilation/heating/massage and other mainstream comprehensive luxury function configuration.
Learning from each other's strengths, traditional car companies still have the confidence to turn over
The reason why Mocha DHT-PHEV had a huge attention before its release is largely due to consumers' expectations for traditional car companies to build "smart cars". Looking at the development of the new forces of "Wei Xiaoli" car manufacturing throughout 2021, they will develop the intelligence of automobiles to a new height, but also due to the serious constraints of production scale and cost, the price of products has always remained high, which has produced a deep entry threshold for mass users.
Obviously, traditional car companies are diametrically opposed to new car manufacturers. With decades of deep car manufacturing history, they are not lacking in factories, manpower, and complete supply chain procurement. Looking back, Li Xiang was tight in terms of capital, factory, resources and other restrictions in the early stage of entrepreneurship, which led to the ideal One saving cost using The Dongan 1.2T three-cylinder engine, laying the groundwork for the negative evaluation on the Internet. In addition, the rich chassis tuning experience and vehicle manufacturing capabilities are also a major advantage that traditional car companies cannot ignore.
Mocha DHT-PHEV's excellent driving experience, chassis vibration filtering, noise isolation and other performance in the test drive have won the praise of many media and users. On this basis, the Great Wall has made significant progress in the "intelligence" that the new car-making forces are best at, and although the Mocha DHT-PHEV is inferior to the ideal One in terms of chip performance and technology iteration, it at least solves the problem of "whether there is any" of high-speed pilot assistance.
Relying on the mature and famous brand history + vehicle manufacturing strength accumulation, "traditional car companies + 0.8 points intelligent" and "new car-making forces + 1 points intelligent", at least in the current can play back and forth, and even consumers are more inclined to choose the former. Otherwise, why is BMW still selling so hot now?
But the biggest problem for the Great Wall Wei brand DHT-PHEV is that it does not make good use of the advantages of the low cost of traditional car companies, the starting price of 300,000 yuan is too blindly confident, smart consumers can see at a glance that there is a lot of premium space, although its power and configuration are not inferior to the ideal One. To sum up with a netizen evaluation on the Internet: "If the price is 250,000 yuan, it will definitely sell out, but 30W yuan is a bit cool." ”