Echo: Liverpool and Fenway Group want to train overseas to make up for the financial losses

According to the Liverpool Echo, Liverpool and Fenway Group hope to carry out overseas training this summer to make up for the previous economic losses.

According to relevant reports, for Liverpool, overseas training is very profitable. Over the past few centuries, the Reds have traveled to the United States and the Asian region to compete against The European giants in different environments to bring them closer to a global audience.

The stadium is packed with fans eager to see the team, knowing that they can only pay attention through television, and overseas training means that the club can fully develop the overseas fan market.

But over the past two summers, any idea of an overseas pre-season tour has been in vain as the world has been affected by covid-19, and for quite some time football has been forced to play without spectators, with most clubs facing enormous financial pressure.

The last time Liverpool played an overseas pre-season, the world didn't know what Covid-19 was or what a lateral flow test was, and almost no one was interested in companies like Ruihui and Azconnol.

In the summer of 2019, Liverpool visited the United States to play in South Bend, Indiana, and Boston, Massachusetts, the home of the Fenway Group, after more than 100,000 fans flocked to the previous year when they and Manchester United played in Michigan.

While liverpool manager Klopp may be a better option for a few weeks in the offseason to the hills of Austria and then overlooking Lake Geneva at the picturesque Evian training base in France, it is not for the club, and pre-season overseas training has become a valuable source of commercial income for England clubs, and Liverpool has not been able to make the trip for the past two summers due to the global pandemic.

Let's set the clock to a year ago, when the vaccine had already begun its initial rollout around the world, but the uncertainty was still so great that clubs were afraid to make the decision to let the team travel long distances, as there was no guarantee that fans would be able to attend events they hosted, including matches.

With such trips not monetized, and travel to places like the US still face significant restrictions – they weren't fully open to the UK until last November – the club called early on that it would be another summer when they had to look for alternatives.

But as countries lift travel restrictions and embrace cross-border travel, it's likely that this summer will provide opportunities for some teams to return overseas and organize thousands of tours, and while there is still some uncertainty, the time spent on turnaround is now much shorter than before.

The pre-season tour is valuable for the Reds.

In Liverpool's earnings report, the pre-season tour revenue is not taken apart, but looking at the returns that Manchester United have received from the pre-season tour before, you can see how lucrative it is.

United earned £12.9 million through their trip to Australia in the summer of 2019, which was included in the accounts for the 2019-2020 season.

"For such a trip, we are usually given a margin," United explained in its official earnings report. "We also generate revenue from the sale of overseas tour sponsorship opportunities to existing and new partners, and in the summer of 2019-2020 we generated £12.9 million in exhibition and tour revenue (excluding any related sponsorship revenue)."

"We believe that as we continue to tour the world, there will be more opportunities for revenue growth."

The absence of the Overseas Tour means that United has lost about £26 million in potential revenue, and if Liverpool can earn from the Overseas Tour, the Reds' potential revenue loss can also be expected.

With the challenges that arise in 2020 no longer as obvious as they have been in the past two years, pre-season tour planning may re-emerge on club desks. It's very profitable for clubs like Liverpool, especially with their new jersey partner Nike, and an appearance on american soil is good for Nike, Fenway Group and Liverpool Club.

The next transatlantic trip is probably Liverpool's most valuable one to date, and of course, it remains to be seen whether such a trip will get the green light in the summer of 2022.