Text: Three-three
Recently, Gree Electric Appliances issued an announcement, saying that in the next three years, at least half of the profits will be taken to dividends, and the amount will not be less than 30 billion yuan. Gree Electric Appliance Chairman Dong Mingzhu said that in 2022, the products of Gree Electric Appliances are also extending to diversified life appliances, in general, the leader of a company determines the style of this company, from Gree we seem to be able to see Dong Mingzhu's strength to not accept defeat and pursue perfection.
There is no doubt that Dong Mingzhu is one of the most successful female entrepreneurs in China, many people are curious about who her husband is, in fact, when Dong Mingzhu was 30 years old, her husband unfortunately died of illness, and since then, Dong Mingzhu's fate has begun to intertwine with Gree, for her Gree has long been not a job, is a mission, is a spiritual sustenance. It can be said that Dong Mingzhu has two long-lasting loves in her life, one is the father of the child, her partner in the first half of her life, and the other is Gree, her lover in the second half of her life.
Dong Mingzhu was originally like most people, married and had children, and lived an ordinary life. Although her and her husband's income is not high, but the two live very sweet, husband and children are the whole of her life, heaven is not beautiful, in her 30 years old, her husband unfortunately died, leaving her and her two-year-old son to rely on each other. There is no top pillar in the family, for a mother who lives alone with her child, life is difficult, many people around her have advised her to find another home, but Dong Mingzhu has refused. A few years later, her son also went to primary school, she entrusted her son to the care of her mother, decided to go out and break in, after all, her husband is gone, how can she not fight, this year, Dong Mingzhu is 36 years old.
Dong Mingzhu came to Zhuhai and entered Gree Electric Appliances as a grassroots salesman. When she first entered Gree, she saw that her colleagues had academic qualifications and capital and connections, and the gap between herself and others was too large, just a married woman who was out of touch with society, not to mention connections in other places. But she didn't have time to think about it because she had to fight hard to support herself and her son.
Since then, Dong Mingzhu buried her head in hard work, for her, as long as she can sign a single, no matter how tired she will insist on doing, kung fu does not pay off, half a year later, she has more than 3 million performance, a year's performance is higher than the company's several sales of annual sales, this momentum, do not accept to lose the middle-aged woman suddenly became the company's big red.
From the moment she entered Gree, Dong Mingzhu's life changed, before the age of 36 she was just an ordinary housewife, but after the age of 36, Dong Mingzhu became a legend in business. Since 1990, Dong Mingzhu has created one after another sales results in Gree that shocked the company, that year, the annual sales of the Anhui region overseen by Dong Mingzhu exceeded 15 million yuan, at this time Dong Mingzhu's annual income also reached hundreds of thousands of yuan, in the early 90s, the annual salary of hundreds of thousands of yuan was astronomical, which made Dong Mingzhu very happy. Dong Mingzhu gave everything to her career, so she has never remarried, in order to give her son a good material life, she chose to "marry" the career.
In 1994, Dong Mingzhu became the director of Gree management and became a pivotal figure in Gree, that year, the air conditioning market exploded, and Gree's air conditioners were once in short supply. At that time, as long as you could get the air conditioner, you didn't have to worry about not being able to sell it, even if you increased the price, some people bought it. At this time, a dealer found Dong Mingzhu's brother and hoped that her brother would help him get 1 million more goods and give her brother a commission of 20,000 or 30,000 yuan, which was a lot of money. In fact, it is just a show of hands, this matter has no loss for Gree and Dong Mingzhu, anyway, it is to be sold, sold to everyone, not to mention that you can get rebates.
But Dong Mingzhu not only rejected his own brother, but also stopped cooperating with the dealer, and afterwards, the brother directly wrote a letter of renunciation from Dong Mingzhu, and the brother and sister have since embarked on a breakup. Someone advised her, why be so true, Gree is not your Dong Mingzhu alone, but where do others know, Dong Mingzhu has long tied herself and Gree together, Gree is her, how can she not fight hard. In an interview a few years ago, Dong Mingzhu talked about the incident, admitting that she had not been in contact with her brother for more than 20 years. Dong Mingzhu said that if she had gone through the back door to help people pick up the goods, she would have broken Gree's rules, and she was no longer convincing in the company, and colleagues would no longer believe her.
From "good air conditioning, Made in Gree", to "Gree, master the core technology", and then to today's "Let the world fall in love with Made in China", Dong Mingzhu's Gree has a unique charm and is unmatched. In May 2012, Dong Mingzhu was elected as the chairman of Gree Electric Appliances, in the years since she joined Gree, she has changed from a small salesman to the leader of Gree, under her leadership, Gree's sales and fame continue to rise, with annual profits of more than 20 billion. At the same time, Dong Mingzhu's son has also grown up and become an excellent lawyer.
"Entrepreneurs must be able to withstand loneliness, have a sense of responsibility and mission." Dong Mingzhu said at an annual meeting of entrepreneurs,
Some people say that Dong Mingzhu is one of the most dedicated Chinese entrepreneurs, and wherever she goes, she is advertising to Gree. On December 8 last year, Dong Mingzhu attended an entrepreneur forum, and when he saw anyone Dong Mingzhu would ask whether he used Gree electrical appliances at home, what new products Gree had produced, etc., and the result was that this forum almost became a promotion meeting for Gree electric appliances.
His friend Cao Dewang once accidentally said that there was no Gree air conditioner at home, and Dong Mingzhu directly responded domineeringly after hearing it: "You didn't buy it doesn't mean that Gree air conditioner is not good." Today, Dong Mingzhu not only personally went down to speak for Gree, but also opened a live broadcast for isolation with goods, and the amount of goods carried in only 13 live broadcasts was as high as 47.6 billion. Eyes like a torch, dare to think and speak out, happy to take revenge, fierce, domineering side leakage, Dong Mingzhu has its own traffic, she will become the focus wherever she goes.
At Gree's shareholders' meeting, someone asked Dong Mingzhu when to retire, and the 65-year-old Dong Mingzhu said that I was still young and I could still move, and she said that although her body was more than 60 years old, her heart was like 25 years old. On February 28 this year, Gree will hold an extraordinary shareholders' meeting, when the company's board of directors will be re-elected. Dong Mingzhu is also a non-independent director candidate for the twelfth board of directors of Gree Company, which means that Dong Mingzhu is expected to work for another three years in the position of chairman of Gree Electric Appliances.