Recently, Gree Electric's 2023 Annual General Meeting of Shareholders was held at its headquarters in Zhuhai, which made a big noise!
Some people say that the sales of Xiaomi air conditioners are super Gree, Dong Mingzhu doesn't do it, and directly refutes the rumors that "we are constantly fighting fakes", and also asked why Xiaomi air conditioners are called the first.
Some people think that the core technology of Xiaomi air conditioner is not as good as Gree, the first is fake, but does this mean that Xiaomi's sales are really surpassing Gree's and becoming the first in China?
In April, the technology of Xiaomi air conditioner has just been recognized by the expert group as leading!
Netizens also came to join in the fun, some said that Gree used other brands for power consumption, and some praised Xiaomi refrigerators for being good.
Some people also say that the air conditioner is just a few parts, the technology is simple, and the cost performance is the king! This can blow up the comment section!
As a leading enterprise in China's home appliance industry, Gree Electric has always won the trust of consumers with its excellent technical strength and product quality.
In recent years, Xiaomi Technology has gradually emerged in the home appliance market with its Internet thinking and cost-effective products, especially its air conditioning products, which have accumulated a large number of fans in a short period of time.
In April this year, Xiaomi's air conditioning technology won unanimous praise from industry experts and was considered to have reached the international leading level.
This news undoubtedly brought a lot of pressure to Gree.
On social media, netizens reacted enthusiastically to this "air conditioning war".
Some people pointed out that although the quality of Gree air conditioners is excellent, it is still in terms of energy efficiency ratio
There is room for improvement, and he has switched to other brands, and even began to try to use Xiaomi's refrigerator products.
Another part of netizens believes that the technical threshold of air conditioning is relatively low, and consumers value the cost performance of products more.
They said that as long as the price is right and the performance is stable, they will choose to buy Xiaomi air conditioners.
Dong Mingzhu, a strong woman in the business world known as the "Iron Lady", her legendary life is also eye-catching.
Dong Mingzhu, who was born in Nanjing in 1954, is the eldest of seven siblings in the family.
At the age of 36, she went south to Zhuhai and joined Gree Electric, starting as an ordinary salesman.
With her tenacious character and excellent work ability, she not only successfully recovered a debt of up to 420,000 yuan, but also received great attention from the company.
Subsequently, she served as the head of the business department, resolutely resisting the "unspoken rules" in the industry, and even cut off contact with her own brother for this reason, until 20 years later.
In 2007, Dong Mingzhu officially became the president of Gree Electric Appliances, leading the company to one glory after another.
The death of her mother became an eternal pain in her heart.
In terms of family, Dong Mingzhu's son Dongdong has shown an independent personality since he was a child, he was not only admitted to the University of Political Science and Law, but also worked in a law firm after graduation, living a simple life, and is still single.
Although Dong Mingzhu is quite concerned about her son's marriage, she always respects her son's choice and is extremely proud of his career achievements.
On the emotional road, Dong Mingzhu chooses to go with the flow, and she firmly believes that only through her unremitting efforts can she create her own legend in the business field.
The "battle of air conditioning" between Dong Mingzhu and Lei Jun, the founder of Xiaomi Technology, is not only a contest between the two major enterprises, but also a collision of two business philosophies.
Gree Electric has always adhered to technological innovation and quality first, while Xiaomi Technology emphasizes cost performance and user experience.
Regardless of the outcome, this showdown will undoubtedly promote the development of the entire home appliance industry in a healthier and more competitive direction.
For consumers, this is undoubtedly a rare "benefit", because they will have the opportunity to enjoy more high-quality, affordable home appliances.
In the fierce market competition, both Gree and Xiaomi are facing huge challenges and opportunities.
In the future, whoever can better grasp consumer needs will be able to stand out in the fierce competition.
For Dong Mingzhu and Lei Jun, this "battle of air conditioning" may be just a small episode in their business journey, and the real battle awaits them in the days to come.
With the increasingly fierce competition between Gree and Xiaomi in the field of air conditioning, this showdown is not only a contest between the two companies, but also the focus of attention in the entire home appliance industry.
On the one hand, as a traditional home appliance giant, Gree Electric Appliances has a profound technical accumulation and brand influence that should not be underestimated; On the other hand, Xiaomi Technology has accumulated a high popularity among young consumers by virtue of its Internet thinking and cost-effective strategy.
The collision of the two is not only related to the competition for market share, but also reflects the integration and collision of traditional manufacturing and emerging Internet models.
The remarks of Dong Mingzhu, chairman of Gree Electric Appliances, sparked extensive discussions among netizens.
Some people support Gree, believing that its professionalism and quality assurance in the field of air conditioning are incomparable to Xiaomi; There are also people who stand on Xiaomi's side, looking at its product cost performance and intelligent experience.
This differentiated consumption concept precisely reflects the diversified needs of the current market.
It is worth mentioning that Dong Mingzhu's personal experience also adds a bit of legend to this showdown.
From a grassroots salesman to the head of Gree Electric Appliances, her career is full of struggles and challenges.
In particular, the choice of dealing with family relationships shows her tenacity and independence as a female entrepreneur.
Dong Mingzhu's story has undoubtedly inspired countless people, proving that in the business world, gender is not a barrier, the key lies in individual efforts and wisdom.
With this, the rise of Xiaomi technology also reveals a new path for enterprise development in the context of the new era.
Lei Jun's "Internet +" strategy, as well as the ultimate pursuit of user experience, have allowed Xiaomi to grow into a force to be reckoned with in the domestic home appliance market in just a few years.
The rapid growth of Xiaomi air conditioners is the successful practice of this strategy.
The air conditioning war between Gree and Xiaomi is not only a battle for market share, but also a big discussion about the core competitiveness and future development model of the enterprise.
For consumers, the biggest benefit of this competition is to be able to enjoy more high-quality, smart and affordable home appliances.
Both Gree and Xiaomi are using their own ways to promote the innovation and development of China's home appliance industry.
Whether it is Gree Electric's insistence on quality, or the innovation and change of Xiaomi technology, it is to meet the growing needs of consumers for a better life.
In this process, whoever can better understand and respond to the changes in the market will be able to win the favor of consumers and become a true market leader.
The showdown between Gree and Xiaomi may only be a microcosm of the changes in the home appliance industry, but the competitive vitality and innovative spirit it shows are undoubtedly an important force to promote the development of the entire industry.
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