These days there are always people from time to time @, do you know, Toyota sienna monthly sales exceeded 5,000 vehicles, see clearly Oh, not more than 500 vehicles, is more than 5,000 vehicles, this sales hit whose face? In fact, I don't know who was punched in the face. As we all know, Toyota sienna began to advocate before the official listing, saying that the pre-sale order was as high as 10,000 vehicles a month,000 +, but the data showed that in December 2021, Toyota's sales in the Chinese mainland were 935 vehicles, which means that most people have returned orders, and now Toyota has begun to play word games again.
Toyota's so-called more than 5,000 vehicles are not sales, but wholesale quantities, when did wholesale volume become a real sales volume? This is like a large vegetable wholesale market, come to the new varieties, wholesalers said: come, all come to buy, no need to take the goods in full, sell and then give money, early in the morning, the city's vegetable vendors are early to buy goods, after the purchase of goods, and then to the city's various stalls to sell, we have to figure out a problem, this is called inventory transfer, consumers buy, made into a dish is called the real sense of the sale.
Toyota has so many 4S stores and dealers in the country, consumers come to buy a car, Toyota always has to give a real car to see, right? It's impossible to look at the picture and place an order, right? At the very least, let potential customers see, touch, and even test drive, if you don't even have a car, what do you let potential customers see? If a dealer buys a Toyota sienna, that's a big number, so wholesale volume isn't really sales.
Seriously, Toyota sienna is now bottomless, did not expect that this session of consumers is not easy to cut, after everyone huddled together to heat up, Toyota sienna less than a thousand a month, and the previous advertised orders of ten thousand in contrast, resulting in this result has two points, 1: consumer rationality, 2: the order has moisture, otherwise the contrast can not be so big? In fact, everyone should hug the group for warmth at this time, if you continue to hold the coin and wait and see what will happen?
Take Lexus LS as an example, in December 2021, Lexus LS sales in the Chinese mainland is 481 vehicles, Lexus LS is very clear, this sales are not as good as the BBA flagship of the zero more, sales are not good can only be discounted, so Lexus LS is a discount price, while Lexus ES is not the same, a month 10719 vehicles, not only not discounted, but also to increase the price of equal cars, in fact, this and the greengrocer, with the market, so the consumer's behavior determines the final price.
Toyota Sienna's future price increase or price reduction, how much strength, is entirely determined by consumers. All buy, Toyota sits on the ground to increase the price, do not buy, not only will not increase the price, maybe there will be terminal discounts. As a home MPV, Toyota Sienna's pricing is a bit high, if you wait, spending low money to buy high match is not a dream.